When they were the format prior to Active/Heritage Rock (what they are now is up for debate, I guess), I'm pretty sure they were owned by Nassau. If I'm not mistaken, in late '95 they switched over to Rock as WRAT. I believe Jersey Shore Communications (also former owner of WJRZ) operated them and decided on the new format. Greater Media took over about maybe a year or two ago, and it seems like the sound has become real streamlined, a little bit like an edgier version of sister station WMMR in Philly. I like WRAT and I'm quite happy to see that they've managed to keep most of the same crew together since they signed on, but they really need to increase the amount of currents they play to keep from getting stale. I'm not going to knock what they play, they just need to play a deeper variety of music. I also have to give a thumbs up to their "Three Play" weekends - it's a good feature, and I wish other stations would go with unique weekend programming instead of sticking to the same old regular playlist.