DyingMedium said:
David Jackson...Think you may be splitting hairs a little bit here. I think what ticked many of us off about DK's posts is that he comes off like he knows what a radio artist is or should be.
Given that I began the thread and defined what I think an artist is, I see no reason why people should get worked up over what I said -- unless they worry about their own skills, that is. I've noticed that John Mack Flannagan, Michael Amatori, and other high-quality professionals here haven't found any need to trash me for my opinion on the matter. Perhaps they feel more secure about their skills than some other posters?
And, yes, I do think his experience in radio is relevant to the conversation. And while maybe I wouldn't have been quite as blunt about it as DoubleCash was (ok...maybe I would), I understand where he's coming from.
One would think that if "DoubleCash" is really as experienced as he says he is, he'd post his name rather than a handle. I don't hide behind any handle. Also, I didn't see him posting anything about exactly WHERE he's worked, so that it might be possible to verify what he's claiming. On the other hand, I have nothing to hide. I am what I am.
My immediate reaction to DK's inital posts in this thread was that they came from someone who hadn't found a lot of success in radio. I'm not trying personally bash anyone, but I wasn't surprised when he listed his resume. His choice, by the way, to do that...
I've done some other stuff as well. I operated a small ad agency at one point and did TV production and did some other radio work and all that, but that was all in another lifetime. It's interesting that "DoubleCash" chose to denigrade my working in small-time radio, even though at small stations one is expected to do everything there. Hell, at the original KFRC and KHJ, all a DJ had to do was turn on his mic and talk -- they had board ops!
I'll tell you what I did at KWUN: I did combo, alone, by myself. I played music and tried to sound personable, while recording Mutual network shows, backtiming to network news at the bottom of the hour, and lining up remotes. KWUN under Bill Adler did remotes all the time, from Little League games to shopping center remotes -- sometimes back to back -- with minimal audio equipment. Imagine trying to come out of network with Wide Weekend of Sports on pot #8, while lining up a remote from a swim meet on an audition channel and testing a remote from Dianda Plaza on another auditon channel, which would ALL ultimately go to Pot #8 because that was the only AUX pot available. (1-4 were mic pots, 5 and 6 were turntables, and 7 was 3 cart machines ganged. That left only #8 for
EVERYTHING ELSE.)
This meant that I'd have to put on a 30-second spot or a 10-second ID, run to the patch bay and quickly take down the Mutual patch to #8 and patch in the next program source, and get back to the console, intro the next broadcast, and sound like I was just hangin' out (and hope the patch wasn't full of static). This was a frequent thing on the weekends at KWUN. This is why
that little station made money, by the way.
We also had two turntables, and one went down. The chief, Alan Graft, was out of town probably at one of his Valley stations, and I had to try to do an oldies show with one turntable and NOT go to spot breaks after every song. So, this meant running bumpers and jingles and cuing up more records, while crawling under the console trying to trouble-shoot the thing. Did I kick out out a plug? Did a fuse blow? Turned out to be a dead pre-amp.
So, anybody who denigrades small-time radio is blowing smoke out their ass. THEY HAVE NO IDEA what it is to do real radio.
Also, buying time makes you a client. That's all it does.
Without the client there is NO commercial radio. None. But, to buy time means you must have an intimate familiarity with the kind of radio being done and how it does or doesn't appeal to audiences. Because if you make a wrong guess, you lose
BIG money.
Just a few moments ago I was on the phone buying advertising from the Valley Yellow Pages for a business I have. You can bet that I am an informed media buyer, and that I knew exactly what I was getting into before committing thousands of dollars to an ad budget with them. You can bet that I know where they circulate, what their demos are, the whole thing. So, too with the radio and late night TV buys I've made in the past.
P.S. I worked at the KWUN trailer (yes, a real trailer) for 5 minutes too...(5 minutes too long)...and I know Tom Benner doesn't consider that one of his career highlights.
I feel sorry for you. When I was there, KWUN was in the cinderblock building, not a trailer, so at least we had that much going for us. We even had an AP teletype! Bill Adler knew that the only way KWUN was to survive was to be live and local. We had news people (let's see.....Steve Kalman, Don DeFesi, and Lou Davis.)
At the time Benner worked there he was an impatient 22-year old; he was a loose canon, chomping at the bit, ready to go big-time but not really having the experience or self-discipline quite yet. He did do some good interviews for the Concord Summer Jazz Festival, and he did mornings for awhile.
But, all in all, KWUN
made money with a 500 watt signal that blanketed Walnut Creek but couldn't be heard in parts of Concord or at all in Antioch. (Yet, Adler still managed to sell time to County East Mall out there!)
Now, I can't comment on the Coleman/Buery days -- that's a whole other kettle...