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Do Cable companies know

Do the cable companies have the capabilitiy to know how many customers are tuned to each channel?Seems like they would.Why I'm asking is Time Warner in Portland carries reruns of WMTW 8 news on cable channel 9.Is there an insider out there who knows how much use channel 9 gets?It's been going on long enough so I guess it's worthwhile.The only time it's bad is when there's a long time between newscast like saturday night at 11 until Sunday at 6, especially the weather report.
 
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