Bob_Hudson said:
johnnyp66 said:
Do weekenders matter...do they really have "listeners"? RADIO IS STILL ABOUT THE LISTENERS!!!
Once the morning show is over at 9 or 10 AM, people tune in for the station, not the jocks (they may tune out because of jock) but radio programmers have spent so much time and effort over the years to remove all personality from non-morning show jocks, that they are not allowed (and few know how) to be much more than just announcers.
Not necessarily. I agree that there's been an over-focus on mornings vs. rest of day. You'd think that the failure of so many stations to remain viable outside of morning drivetime when Stern walked would've rectified that attitude. But, overall, it hasn't. Mornings still seem to be an island unto themselves. However, when you see stations like WEEI having a strong midday show, and by all accounts T&R lead WBCN's fight, you see that there are circumstances where the other dayparts are equally strong. It think good personalities are found in all dayparts. In fact...it is the non-AM Drive personality's omnipresence that creates tension in a lot of places. I have seen it all over the country.
Many Morning hosts cannot deal with
any talent not associated with
their show getting
any promotion, or "too much attention" from the station's audience. We saw a great example with Stern & O&A, O&A & Ron & Fez, Stern & DiBella...and it happens more often than not. We work in an industry full of insecure egos, and people who are compensating for their lack of attention as kids, who now feel empowered by the transmitter.
A lot of the time, it's just easier to squelch others to placate the insecure morning guy. There's so much $$$ tied up in mornings, and the headaches of dealing with the situation are minimized by the focus being placed in one area. There are stations there in Boston, where other dayparts outcume the morning show. This is unacceptable to some talent. It creates stress for a lot of people. Meanwhile, there're apparently a lot of huge "I"s in "team." Instead of relishing the fact that they're cuming well outside of mornings, stations tell their non-morning talent to "say what you need to say inside of 60 seconds." I've ever heard the legend of the "red light" on the boom in the air studio. This light is said to pop after 60 seconds and anything it took more than a minute to say, was discussed in the PD's office after your show.
But...the Stern example really showed how that mentality is so flawed. And we're going to see more of that when the PPM becomes the norm. A lot of people are going to see that mornings might not factor as much in the overall. And people might actually tune in for music, or leave the minute a jock opens their mouths.
The moral?...Make sure you're on point every break. If your content is entertaining, you'll be doing fine. No matter what daypart.
...I also might be completely flatulent. 'Tis possible.
) but I'm glad she's got some airtime somewhere. She deserved better from Greater Media and that godawful Employee of the Day thing they are doing on WROR following Loren and Wally is...well...godawful.