PS: I disagree with those who say Bill Drake and Boss Radio killed Top 40. But I do think he killed full service and personality MOR. There was no way a generation raised on 15 records an hour, a commercial limit of 14 minutes and jocks who got it said over intros and fades was going to age into listeners who'd tolerate six records, 18 commercial minutes, tons of jock talk and two newscasts in every hour.
I say Drake was responsible only because Blore's "Color Radio" was a lot closer to full service, but with more music (helped by a lot of records that were under three minutes). It could have been an easier transition to full service as those listeners matured.
Still, even if there'd never been a Bill Drake, there would have been a Tom Donahue, and at some point the Baby Boom generation would have experienced 10 minutes or less of commercials and long music sets in stereo.
I say Drake was responsible only because Blore's "Color Radio" was a lot closer to full service, but with more music (helped by a lot of records that were under three minutes). It could have been an easier transition to full service as those listeners matured.
Still, even if there'd never been a Bill Drake, there would have been a Tom Donahue, and at some point the Baby Boom generation would have experienced 10 minutes or less of commercials and long music sets in stereo.