J
JimmyJames
Guest
"Poorly executed?"
So how would you program AAA better than TTS?
So how would you program AAA better than TTS?
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DOES THE BLOOMINGTON COL HURT WTTS IN INDY?
- Thread starter hoosier45guy
- Start date
'TTS sounds good for their AAA format... Signal is awesome... They just get the share they get... To the Indy Market, it is like any other signal that covers the mass... Face it, it's gets what it gets... Potential is incredible if they find the right 'mass format'....
N_D_Radioguy said:
I wish Chris Tarr still posted on this board. He is someone who is in radio, and has plenty of knowledge about Arbitron. He used to work for Nextmedia before returning to his homestate of Wisconsin, and went to work for Entercom Milwaukee. He would have been able to explain it better than I ever could about stations that show up in the books, but have their COL outside of the Arbitron market. I do know that a station must subscribe to Arbitron in order to use those numbers (broken down by demographics, & not just a whole number that we see) to base that on how much a station can charge for advertising.
As for their station reaching Indianapolis; if they didn't have their gradfathered Class B license, their signal wmight be lucky to get rimshot coverage, and WTTS would get rated even less, or not at all. I'm still gonna use colored font, regardless of what anyone would say.
Hey Dave... Exercise your right... Green beats flamming pink! Though the printed books I used to decifer had a line of stations not licensed to the metro, they had full ratings listed along with metro stations (daypart, cume, share, etc.).....Geez? WSTO is in my building where I am jocking, now.... It's licensed to Owensboro which is in an MSA/ADI county and not a metro county... But, you bet it's a major 100kw player as the top CHR in our metro and greater MSA/ADI........K-Love's 95.3 is licensed to a non-metro county, but has it's tower in the metro county... Things have greatly changed in ratings and listings.... With PPM in the biggies and Nielson and Eastlan, things will keep changing.... In Eastlan, you make you market by your signal to show your domination within the core of you signal, unless more than one outlet buys their book in your section...
WTTS probably would get good coverage of the Indy metro from a 500 ft tower at 50kw from Trafalgar. Maybe not Hamilton county, but certainly Johnson, Hancock, Marion, Morgan, and Hendricks.
Whether they'd be able to keep a tower site at Trafalgar with a Bloomington COL is another question, however ...
Whether they'd be able to keep a tower site at Trafalgar with a Bloomington COL is another question, however ...
Dave,
I believe I understand the point you're trying to make, though others here too are correct.
I believe your point is that since Bloomington isn't an Indianapolis metro county, the audience they have in Bloomington goes unreported in the Metro survey. This is in fact true. WTTS' metro audience [Indianapolis and contiguous counties] is reported, on average a 2.0 share plus or minus 12+ in most every metro books.
The Bloomington audience would be documented in the Arbitron DMA, which is a much larger geographic report [most of Central Indiana, 38 counties if I recall correctly]. However, while that report captures TTS' total audience [including Bloomington], it also dwarfs them a bit more because all the metro stations do well audience wise throughout the DMA. And, most folks in our industry [and the advertising community] rarely deal with DMA numbers so it's not something TTS can benefit from.
Maybe this helps?
I believe I understand the point you're trying to make, though others here too are correct.
I believe your point is that since Bloomington isn't an Indianapolis metro county, the audience they have in Bloomington goes unreported in the Metro survey. This is in fact true. WTTS' metro audience [Indianapolis and contiguous counties] is reported, on average a 2.0 share plus or minus 12+ in most every metro books.
The Bloomington audience would be documented in the Arbitron DMA, which is a much larger geographic report [most of Central Indiana, 38 counties if I recall correctly]. However, while that report captures TTS' total audience [including Bloomington], it also dwarfs them a bit more because all the metro stations do well audience wise throughout the DMA. And, most folks in our industry [and the advertising community] rarely deal with DMA numbers so it's not something TTS can benefit from.
Maybe this helps?
C
cspotrun
Guest
i will concede TTS is a great AAA station, but it is still a "niche" format no matter how well it is programmed, and will never get Sarkes where they want to be. assuming, they want to be a winner. from all the posts, most people have the same impression as i do, the station is "Under Performing" its potential and needs a change. it depends the mindset is or rationale for what they do at Sarkes, maybe they're happy with what they have and wish for nothing better, that kind of mindset is alien to me but i have run into it before, i always play to win.JimmyJames said:
Sarkes doesnt know what it wants and this changes. To be Fm or TV. WTTV FM. They sold the TV and the camera business. Thye are running a shell of the company based on the past history. This is the case for most radio companies.
C
cspotrun
Guest
WHAT past history? TTV was a pretty good independent tv station, but it was still #4 behind the locals with the network hookups.ChiefEngineer said:
well i guess that IS their history in radio too.
Cash gone by is the past. They HAD a camera business and they aren't Sony. They HAD a TV station and sold it. The big money days of TV and a large corporation are gone.
When the TV was sold the AM was the cash cow. The FM was a useless leftover that came with the deal.
A virtually unlimited cash cow, owner with a vision, now just another FM. But the bright side is it has better numbers than the track. .
COL question is somewhat a joke. The track is licensed to indy. WTLC has better numbers licensed to Greenwood. WNOU was licensed to Lebanon, now Speedway.
COL has no bearing.
When the TV was sold the AM was the cash cow. The FM was a useless leftover that came with the deal.
A virtually unlimited cash cow, owner with a vision, now just another FM. But the bright side is it has better numbers than the track. .
COL question is somewhat a joke. The track is licensed to indy. WTLC has better numbers licensed to Greenwood. WNOU was licensed to Lebanon, now Speedway.
COL has no bearing.
yStill Do. The have the same audience as roughly WKKG and beat WFDM. And they aren't even trying...bigtime said:
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