• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

DRC-FM Top Performing Classic Rocker By Share In PPM - Men 25-54

In reading the article, it says that 'PLR is a direct competitor of 'DRC..... more like an "indirect" competitor. If 'PLR did more marketing, and promotions aimed towards the Hartford metro, it would be an easy dent in WDRC. IMO.
 
maestromaster said:
In reading the article, it says that 'PLR is a direct competitor of 'DRC..... more like an "indirect" competitor. If 'PLR did more marketing, and promotions aimed towards the Hartford metro, it would be an easy dent in WDRC. IMO.
Click to expand...
Agreed with your comment that 'PLR is more like an indirect competitor. As we know, Hartford & New Haven are 2 separate mkts. So, as you say, if 'PLR did more marketing & promos aimed towards the Hartford metro, it would be an easy dent in 'DRC. But, that still doesn't take away the fact that they are 2 different mkts. 'DRC monikers itself as "CT's Classic Rock" & 'PLR monikers itself as "CT's #1 Rock Station." Some radio-related websites format 'DRC as Classic Rock, & 'PLR as Classic or just Rock. 'DRC leans more Classic & 'PLR doesn't. So, if 'PLR touts itself as Classic, it would not be "CT's #1 Rock Station" as 'DRC is the top-performing Classic rocker by share in PPM - Measured Metrics - Men 25-54, even if a station gets higher ratings in it's own mkt. Confusing situation. Thoughts?
 
Actually, WDRC-FM has a competitor that wasn't mentioned in the article, 102.1 WAQY Springfield. It is even a bit closer to Hartford than New Haven is. So you have to give WDRC-FM its due. Two other Classic Rock stations easily cover Hartford and its close suburbs.

And while WPLR might like to image itself as simply a "Rock" station, it is almost all Classic Rock. I'm looking at the last hour of music from the WPLR website: The Ramones, Living Colour, Queen, Bon Jovi, Red Hot Chili Peppers, Tom Petty, Beck, Aerosmith and Bob Seger. Only one song from the 2000s was heard, Seven Nation Army by White Stripes from 2003.

So for WPLR, nine songs out of ten were from the 19-somethings. That's pretty Classic Rock to me.
 
Agreed WAQY is closer to 'DRC than 'PLR (I used to work @Wacky102, Rock102 & 99Rock (PLR), but, Rich Appel, the writer of the article (who has been in Radio for years) says "PLR is a direct competitor of 'DRC". I'll bet listeners in Hartford listen to Rock102 & vice-versa (listeners in Springfield listening to 'DRC). The moniker for Rock102 is "Springfield's Classic Rock". 'DRC imaged themselves as "Hartford's Classic Rock" before they started "CT's Classic Rock" "What are the two other Classic Rock stations that easily cover Hartford & its close suburbs?" This debate has been going on for years. I guess these stations will continue to focus & concentrate on their markets. - 'AQY/Springfield, 'DRC/Hartford & 'PLR/New Haven. Ugh!
 
Hey AM-FM-Radio !
I worked at WHVY 94.7 under the other family name when the PD said that Springfield was heavily French-Canadian, so I used that instead of whatever rah-rah radio top 40 names he winced at. WHVY was 'AoR' at the time, you know, 'heavy' and 'progressive', although the first time I heard the term AoR was a few years later.
So I was there when Wacky 102 came on the air! They had been WTYM's FM station iIrc, I believe licensed as East Longmeadow Mass instead of Enfield CT.
Lots of fun radio stations in that market. My Brooklyn buddy Harry Mankin worked at WHYN opposite me, and we'd come out of TOH ID's at times playing the same song on purpose ; there were some crossover acts at the time. Once, he and I began our 9PM hours by playing the same four songs in a row without breaking either format. His PD phioned and was screaming 'Harry! You're playing the same songs as those hippies across town!!'
My PD hotlined me after the third one, said just my name, sighed, and hung up.
Some great times up there. Thanx for the memories !
 
amfmradio1 said:
Agreed WAQY is closer to 'DRC than 'PLR (I used to work @Wacky102, Rock102 & 99Rock (PLR), but, Rich Appel, the writer of the article (who has been in Radio for years) says "PLR is a direct competitor of 'DRC". I'll bet listeners in Hartford listen to Rock102 & vice-versa (listeners in Springfield listening to 'DRC). The moniker for Rock102 is "Springfield's Classic Rock". 'DRC imaged themselves as "Hartford's Classic Rock" before they started "CT's Classic Rock" "What are the two other Classic Rock stations that easily cover Hartford & its close suburbs?" This debate has been going on for years. I guess these stations will continue to focus & concentrate on their markets. - 'AQY/Springfield, 'DRC/Hartford & 'PLR/New Haven. Ugh!
Click to expand...
I lived in Meriden for 40 years, about 20 miles south of Hartford, and all three stations came in loud and clear in the car, but WAQY was problematic inside the brick apartment building in which I lived for my last 11 years there. In the car, WAQY's signal started to get scratchy about 10 miles down I-91, near the Wallingford/North Haven line. I don't know how WAQY did east or west of Hartford, but since Hartford's suburbs are in a pretty tight ring compared to those of major cities like Boston and New York, WAQY was a legitimate listening option in most of them.

In fact, it's hard to tell whether some towns are actually Hartford suburbs, since Springfield and New Haven both are only 20 or so miles from Hartford, and Connecticut doesn't have big, unincorporated rural areas the way larger states to. My old hometown of Meriden was a perfect example. Go north to Berlin or Southington and you're in a generally accepted Hartford suburb; south to North Haven or Hamden and many will say you are in a suburb of New Haven. But what were Meriden and Wallingford? Suburbs of one, both or neither, depending on whom you asked. I have no idea which Nielsen radio market either town lies in. Same with places between Hartford and Springfield, such as Suffield.
 
Most of the Hartford FM stations transmit from West Peak in Meriden and they come in better in New Haven than Hartford, because the signal is on the edge of the mountain facing New Haven. I lived on the West Side of Meriden for years and WHCN, WDRC, WMRQ, and WWYZ all broadcast from West Peak and they bombed in with no antenna of any kind on my Denon.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom