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Jersey Maiden
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TheBigA said:mikerock said:As I pointed it out they had those problems for quite awhile but came along way fixing them and the ratings improved. You start off correctly with "failure of its execution" then go right back to "failed format". It was clearly the execution and not a "failed format" reflective of a problem with "alternative rock" since the station did improve.
My view is that in the particular situation of New York City, competing in this marketplace, the station was both a failure in execution, and a failed format. It was both.
Help me understand, in other threads, you did cite a narrowed playlist for giving RXP their best ratings in its final months. And have you changed your mind since saying this in June?
TheBigA said:p_herring said:Was the station a "failure"? My question is, we all know that a rock station is not going to come into this area and get a 4.0 rating. Can a station survive with a 2-2.5 rating supporting this type of music? Is that viable?
Not when the ownership is under the gun meeting debt payments. Anyone who talks about this as strictly a format issue is ignoring the elephant in the room, which is that huge debt payments were coming due in the fall, and Emmis was not going to be able to meet them. This was not business as usual, so talking about this as the failure of a format is wrong, especially when the station got its best book ever as the sale was announced.
TheBigA said:You're talking about Merlin. I'm talking about the alternative format. WRXP tried a series of approaches to the format, and none of them did well. As I said, there was a death watch on this board. It had nothing to do with Merlin. It had everything to do with Emmis and WRXP. Once Emmis put it on the block, it didn't matter who bought it. The format was going to change. Because either it was going to be bought by someone with an agenda (like ESPN or Merlin) or an owner that needed better ratings than he could expect from the alternative format.
There is no heritage station with this kind of format in NYC. So anyone who attempts it can't start with a heritage audience, and lacks the credibility to be able to mix musical styles into a format the majority of rock listeners will accept. I think that hurts any unique or untried format, including country.
Well, I did bring up an article arguing against the notion that rock (particularly alternative) is dead, so yes I was talking about the format. From your posts, I would imagine that you disagree with much of what Ross said but correct me if I'm wrong. Either way, I'd like to know your thoughts on it. To me, if RXP was getting similar numbers to Power 105.1 in the end, the format does have potential (not that I believe it's an automatic slam dunk). And RXP's sister in Chicago, Q101, had a rock format since 1992, so was this not a heritage station? Not that I've ever listened but I'm sure it has a similar playlist.