Re: Why?
>
> I assume the question is aimed at the premise that you can
> have a lousy 12+ rating but still be considered a success
> because you are, for example, #1 in 39-44 left-handed men
> from 10AM to 2PM.
Or, you can never be higher than 14th in New York in 12+ and be one of the 5 highest billing stations in the entire country.
Or never be much more than a 2 share in LA for the last three years and be in the top 5 in market billing because you deliver incredible efficiency on women 25 to 39?
12+ is pretty meaningless. That is why Arbitron gives the 12+ share data away for free... which is what it is worth.
>
> I assume the question is aimed at the premise that you can
> have a lousy 12+ rating but still be considered a success
> because you are, for example, #1 in 39-44 left-handed men
> from 10AM to 2PM.
Or, you can never be higher than 14th in New York in 12+ and be one of the 5 highest billing stations in the entire country.
Or never be much more than a 2 share in LA for the last three years and be in the top 5 in market billing because you deliver incredible efficiency on women 25 to 39?
12+ is pretty meaningless. That is why Arbitron gives the 12+ share data away for free... which is what it is worth.