• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Duncan and Mel

Re: Why?

>
> I assume the question is aimed at the premise that you can
> have a lousy 12+ rating but still be considered a success
> because you are, for example, #1 in 39-44 left-handed men
> from 10AM to 2PM.

Or, you can never be higher than 14th in New York in 12+ and be one of the 5 highest billing stations in the entire country.

Or never be much more than a 2 share in LA for the last three years and be in the top 5 in market billing because you deliver incredible efficiency on women 25 to 39?

12+ is pretty meaningless. That is why Arbitron gives the 12+ share data away for free... which is what it is worth.
 
Stern does not a station make.

I feel the need to remind everyone that San Diego has traditionally been, and remains, a very conservative radio market. Stern doesn't draw as well here as he does elsewhere because, frankly, his brand of radio serves a very slim minority of listeners in this market.

- Doc

> but it kind of makes you wonder that a station which has
> HOWARD STERN, the king of radio, can't outdraw even one of
> the two country stations in San Diego.
>
 
Re: Stern does not a station make.

> I feel the need to remind everyone that San Diego has
> traditionally been, and remains, a very conservative radio
> market. Stern doesn't draw as well here as he does elsewhere
> because, frankly, his brand of radio serves a very slim
> minority of listeners in this market.
>
> - Doc

Howard does pretty well in San Diego. He currently is #2 Adults 18-34 and #2 Adults 25-54. I am not talking men but Adults. He has been #1 in 18-34 many times but to be #2 A 25-54 is very good. He beat Jeff n Jer in their last book on Star and finished behind DSC.
>
> > but it kind of makes you wonder that a station which has
> > HOWARD STERN, the king of radio, can't outdraw even one of
>
> > the two country stations in San Diego.
> >
>
 
Re: Why?

>
> Bob, why would anyone other than the radio fans on this
> board care how a station does in 12+?
>

Advertisers and their return on investment.

'cause they like to Stay Tuned.<P ID="signature">______________
+--
Chris
SDRadio.net</P>
 
Re: Why?

> 12+ is pretty meaningless. That is why Arbitron gives the
> 12+ share data away for free... which is what it is worth.

What he said. Word. <P ID="signature">______________


</P>
 
Re: Stern does not a station make.

Thanks for setting me straight. Apparently I'm living in the past (again).

- Doc
 
Re: Why?

Well I disagree. It's not a sales tool, but its a score card
that the winning stations will always tout, and the 2 share
stations will whine about how unimportant it is. From a sales
perspective (and this varies on format and demographic) it
is less important, we all know that. Find a PD worth their
salt who doesn't care about 12+ ratings and he or she is
working in some botique format, or has never celebrated
a #1 12+ book. Guys that don't win, don't know!



"I'd rather be a King in Hell, than a stooge in Heaven"

Freddie Blassie
 
Re: Why?

> Well I disagree. It's not a sales tool, but its a score card
> that the winning stations will always tout, and the 2 share
> stations will whine about how unimportant it is. From a
> sales
> perspective (and this varies on format and demographic) it
> is less important, we all know that. Find a PD worth their
> salt who doesn't care about 12+ ratings and he or she is
> working in some botique format, or has never celebrated
> a #1 12+ book. Guys that don't win, don't know!

That thinking is very 1970s.

Winning stations tout their target demo numbers, not 12+. And it has been that way for well over a decade now.

PDs worry about the target demo more than 12+ too, because that is the definition of "winning" in terms of their performance rating by the GM. Sure, a #1 12+ book is nice, but no one promotes being #2. OTOH, #2 and #3 rankings in target demos do get prominence on station sales literature.<P ID="signature">______________


</P>
 
Re: Why?

> Well I disagree. It's not a sales tool, but its a score card
>
> that the winning stations will always tout, and the 2 share
> stations will whine about how unimportant it is. From a
> sales
> perspective (and this varies on format and demographic) it
> is less important, we all know that. Find a PD worth their
> salt who doesn't care about 12+ ratings and he or she is
> working in some botique format, or has never celebrated
> a #1 12+ book. Guys that don't win, don't know!

When I download trends and books, the first place I go is 25-54, follwed by 18-34. I seldom look at the 12+ until the emotion of the trend is past, at which point I look at the other demos to see the fringes, etc.

And I hold the Arbitron record, per Inside Radio, for Top 50 market unbeaten #1 FM (20 years) in 12+... and have had more #1´s than I can possibly remember. 12+ does not count for anything.

Look at the most recent format flip... #5 in Las Vegas, KJUL, looks like a 12+ winner. However, it was under a 1 share in 25-54 and very low on the billing ladder. Bye, bye, #5 format.
 
Re: Why?

KJUL is not typical and you know it! All I'm
stating is 12+ leader offers bragging rights,
and it's an acomplishment. Of course you have
to win your target demos, first and foremost.
But if you don't get jacked by being #1 12+
on top of that, you don't belong in this
business.
 
Back to Dumb-can and Melly-Belly

Duncan and Mel left the Infinity cluster in Las Vegas about 3 years ago.
When Duncan was hired for the "My-PD" Job, he promised Mel he would take her with and give he the job of APD-MD.
She is definatley a follower of Duncan and is so deep up his A$$ that she see's the sun shine when he opens his mouth. I also understood he was trying to take Charese Fruge but she declined an offer with C.C. because she had better things coming if she was to be the PD of KMXB. Now, she was right cause she is the PD in Denver at Alice. She also took KMXB into numbers it never seen. When you look at Duncan's track record, He rode the tails of the PD and APD-MD of KMXB before him. Mike Marino now at 92.3 in LA, was the genious to put KMXB as one of the most looked at and successful stations in the HOT A/C format. His counterpart, Kozman now in Chicago was instrumental in programming the music and producing the imaging for KMXB. That was the Dream Team that started it all. Duncan took over KMXB and never changed a thing. Not once did he tweek the hour's stopset, boost the imaging nor did he change anything in contesting. Since he started, he ran an on air promotion called Mix-n-Match about 4 times per year. He killed the on air contest after playing the game every 3 months for 3 years. The contest was designed to air only twice per year if that. He also thinks that he was the reason mix had great numbers and never credited his staff for anything. Worst of all, Duncan would go on the air and fumble all over his words. Then he would air check his staff as if he was the seasoned vet on the air and new more than anyone there. I hear he airchecked the morning show and they laughed in his face. He said that Mark was an OK talent and should never try to go in the big leagues. He said to Mercedes that she should go back to being a receptionist at the front desk of the station. After an aircheck session, he would play you one of the other talents airchecks and tell you to be more like them. Duncan needs to flight attending with Alaska Airlines. Duncan is no leader and Jeff and Jer will only last about one year if Duncan and Mel aren't fired before they (Jeff and Jer) quit!

> KJUL is not typical and you know it! All I'm
> stating is 12+ leader offers bragging rights,
> and it's an acomplishment. Of course you have
> to win your target demos, first and foremost.
> But if you don't get jacked by being #1 12+
> on top of that, you don't belong in this
> business.
>
<P ID="signature">______________
G. B.
Fear is for the Weak!</P>
 
I don't
mean to bash anyone, but I really can't listen to them
long because the vocal quality puts me off. Wondering if it's
just me?

- Doc


No not just you. A certain someone (and it's not Duncan) has a voice that sounds like two buses scraping against each other,
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom