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East Texas Spring Ratings

Re: KYKX, The Ranch, & KZEY (cont'd).

> > > >
> > > > 1)Would you keep the KYKX call letters?
> > Absolutely, I would image it as "The Legendary KYKX
> > (pronounced Kix 105)... your home for the Greatest Country
>
> > Music Ever".
> >
> > > > 2)What format would you put on the 104.1 frequency?
> > Urban AC. With the high African-American population, the
> > success of "The Blaze" and the success of the Urban AC
> > station in Shreveport, I think it is well past time that
> the
> > Tyler-Longview area had an Urban AC. I'd be happy to
> > program it... for a price.
> >
> Good idea! "The Blaze"'s upper demos are just ripe for the
> pickin'. Another option would be to leave 104.1 as is,
> blowing up KYKX, making way for...
>
> "Rock 105!"
>
> What? I'm just sayin'. You wanna talk about vulnerable? Look
> no further than 96X. According to them, the history of rock
> and roll ends at 1990. East Texas still needs a station that
> targets the generation that grew up during the end of the
> hair band era and the beginning of grunge(Nirvana, Pearl
> Jam, Alice In Chains, Soundgarden, etc.) The Woodstock
> generation ain't getting any younger, and the Lollapalooza
> generation is at the age where they're starting families,
> working good-paying jobs, and making major purchases like
> cars and houses. Go after 96X's younger demos and watch the
> fun as they go into panic mode!
>

I can't remember how good of a signal KTUX/Shreveport (99X) has. Does it get into Tyler? What about 98 Rocks (KTAL/Shreveport)? Last time I was up there, I could not pick up the Urban AC (102.9) from Shreveport in Longview, but I could pick up both KTAL and KTUX really well, so I don't think Rock would be a dominant as Urban AC, but East Texas definitely has TOO much country and they need to provide an R&B format for the 25+ audience. Access-1 is African-American owned and operated, I believe. I think it would be the logical choice.<P ID="signature">______________
KVIL Highland Park
KVIL-FM Highland Park/Dallas-Fort Worth
Thanks for the memories Ron Chapman!</P>
 
Re: KYKX, The Ranch, & KZEY (cont'd).

> > Go after 96X's younger demos and watch the fun as they go into
> > panic mode!

> I can't remember how good of a signal KTUX/Shreveport (99X)
> has. Does it get into Tyler? What about 98 Rocks
> (KTAL/Shreveport)?

Neither station puts a useable signal into Tyler. So the west side of the market is ripe for a real rock station. Or an good Urban AC, for that matter...

> Last time I was up there, I could not pick up the Urban AC (102.9) from
> Shreveport in Longview, but I could pick up both KTAL and KTUX really well
> so I don't think Rock would be a dominant as Urban AC, but East
> Texas definitely has TOO much country and they need to
> provide an R&B format for the 25+ audience. Access-1 is
> African-American owned and operated, I believe. I think it
> would be the logical choice.

The Urban AC station on 102.9 in Shreveport (KVMA, "Magic") barely makes it past Marshall, so both Longview and Tyler are without an urban AC and Tyler is lacking a true rock station. To be successful with either format a station would need to cover both cities well, of course, and KYKX would be the perfect candidate. I'd like to see them go rock, but I'd tend to agree that with Access 1's background a good Urban AC would probably make sense for them.
 
An Observation About MRS, KZEY & KOFY

I read some posts listing MRS stations that were off air right now. Knowing the money problems allegedly going on with the other stations, I wonder if 690 and 1060 are in the same boat as the others right now.


Makes ya wonder.....well, makes ME wonder. Anybody heard KWRD-AM on air in Henderson lately????
 
Re: KWRD

> KWRD-AM was on air today with the same old Country Gold Disc
> playing. (Gotta love TMCentury.)
>

Yeah...heard it this morning driving to work. Henderson and Rusk County deserves WAAAAY better than what they're getting with KWRD-AM.

I always get amused when I hear the legal ID (when it airs) that says "The People's Choice..." (groan is more like it)
 
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