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Ed Schultz Moves To MSNBC Weekends

MSNBC's ED-spin seems to signal a corporate appetite for a fresh face in the weeknight 8 PM slot. I've been surfing different news sources; for the most part, I've found only casual mention of MSNBC's perennial ratings problems, especially in that time slot, and it's role in Ed's demotion. The story in the link below lauds Ed for garnering MSNBC's most successful scores against Bill O'reilly since '09, but makes no mention of Chris Matthew's disastrous numbers in that same hour, pre-Ed.

http://theweek.com/article/index/241365/why-msnbc-is-demoting-ed-schultz
 
jfrancispastirchak said:
MSNBC's ED-spin seems to signal a corporate appetite for a fresh face in the weeknight 8 PM slot. I've been surfing different news sources; for the most part, I've found only casual mention of MSNBC's perennial ratings problems, especially in that time slot, and it's role in Ed's demotion.
Click to expand...

If this is a demotion, Ed is certainly hiding any disappointment on his part quite well.

The cancer that Ed's wife has had to battle this past year is the same cancer that my wife has dealt with starting 23 months ago. That makes me gullible. I can fully accept Ed's explanation that doing a daily show does not allow him to focus on in-depth stories and on-location stories that he thrives on.

When your wife deals with cancer, you hang onto some things you love, lest your wife become depressed that she is causing you to give up your dreams. You learn to change some schedule items that do not telegraph a message that says: "Because of you, I can't keep this up... it's YOUR fault."

A year from now we can probably talk about this event and what it means with a few more facts and signals in hand.
 
I just heard that Ed Shultz would no longer be on MSNBC. Of course, I watch Fox News, and not MSNBC. MSNBC's reporting is comparable to the newspapers of Cuba, in my opinion. However, the Lockup documentaries and To Catch A Predator and the Investigative shows are the only reasons why I would watch MSNBC.

I do watch C-SPAN first, then O'Reilly, Hannity, and my favorite Stossel.
 
willdav713 said:
MSNBC's reporting is comparable to the newspapers of Cuba, in my opinion.
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You tell us you don't watch MSNBC.

Then you tell us their "reporting is comparable to the newspapers of Cuba".....

... How would you know? Do you get a Cuban paper at your house?

That is the level of political discussion in our nation today. I'm not sure we deserve "Freedom of Speech" and "Freedom of the Press". As a nation we display on a daily basis we are not competent to take advantage of either of those two freedoms.

I don't expect a Conservative or a Republican to get all misty-eyed and sentimental about MSNBC... but I do expect them to be among to first to step right up and announce: I will go to war for our country to defend your right to watch the channel that does not interest me.


P.S. You heard wrong. Ed Schultz is NOT leaving MSNBC. He is switching from doing a week-night program to doing a longer program on Saturday and Sunday. The discussion is: Is he being demoted, or is he actually wanting to make the change (which is what he says.)
 
Goat Rodeo Cowboy said:
willdav713 said:
MSNBC's reporting is comparable to the newspapers of Cuba, in my opinion.
Click to expand...

You tell us you don't watch MSNBC.

Then you tell us their "reporting is comparable to the newspapers of Cuba".....

... How would you know? Do you get a Cuban paper at your house?

That is the level of political discussion in our nation today. I'm not sure we deserve "Freedom of Speech" and "Freedom of the Press". As a nation we display on a daily basis we are not competent to take advantage of either of those two freedoms.

I don't expect a Conservative or a Republican to get all misty-eyed and sentimental about MSNBC... but I do expect them to be among to first to step right up and announce: I will go to war for our country to defend your right to watch the channel that does not interest me.


P.S. You heard wrong. Ed Schultz is NOT leaving MSNBC. He is switching from doing a week-night program to doing a longer program on Saturday and Sunday. The discussion is: Is he being demoted, or is he actually wanting to make the change (which is what he says.)
Click to expand...

And I haven't watched MSNBC for a while, quite a spell actually. But recently watched it last week to see if they were spewing the same ol same ol. Their commercials supporting Obama in every turn, reminded me of Cuba Newspapers, of which by the way, I have seen Cuba newspapers hailing to their chief Fidel Castro, and it was like apples to apples as a side by side comparison. Have you ever read and translated a Cuba newspaper?

Yes I would go to war to fight for our rights to watch a channel that I disapprove of, but I have to pay for MSNBC to watch Fox, which like the non smokers argue your right to smoke ends where my nose begins. Strike out the word smoke and insert the word watch MSNBC and strike out the word nose with my cable channel lineup.

I will always be for A La Carte programming. Since at least $2 of my hard earn money goes to MSNBC, and other channels with programming I disapprove of, I am basically forced to watch those channels to get my money's worth.
 
^^^^^^^^^^^^Anyways, I'm not even going to comment on the drivel you choose to watch........ ::)

Ed chose to move to weekends. Chris Hayes will be the replacement for the 8PM timeslot starting in April.
 
So if Chris Hayes moves to weeknights, that leaves weekend mornings, 7-9am, open. Unless they just fill it with standard news coverage.

Ed Schultz's explanation that he doesn't want to work such long days is maybe not the real story. He'll continue to do Noon-3pm Eastern on the radio. He had also been doing 8-9pm on MSNBC. So now he'll still do the radio show but do weekend evenings on MSNBC? So he trades two shows every weekday for working seven days a week?
 
Gregg said:
So he trades two shows every weekday for working seven days a week?
Click to expand...

Yes, I am scratching my head over that one also. Here is my GUESS: The week-end shows may be created in advance? Travel to some state or city and do a day-long series of interviews and then let the TV production people turn the content into two shows for the evening weekend slots?

I don't hear his radio show here. What does he do when he takes these fishing and hunting trips? What does he do when he has taken the MSNBC show on the road to Wisconsin and other places? Does someone substitute on radio, or does he do the radio show from where-ever he is travelling?

The logistics of doing a radio show from a travel location have to be quite simple compared to what it takes to do a TV show on the road... live. TV content captured on-the-travel for airing later has to be simple compared to live on-the-road TV.

Sometimes I can just forget the content. The "teckie" in me just likes watching or listening to see how the mechanics are handled.
 
willdav713 said:
And I haven't watched MSNBC for a while, quite a spell actually. But recently watched it last week to see if they were spewing the same ol same ol. Their commercials supporting Obama in every turn, reminded me of Cuba Newspapers, of which by the way, I have seen Cuba newspapers hailing to their chief Fidel Castro, and it was like apples to apples as a side by side comparison. Have you ever read and translated a Cuba newspaper?
Click to expand...

Matt Drudge apparently believes in freedom of the press, among other freedoms. His Drudge Report carries newspapers and media outlets from places like Cuba, North Korea, and other Communist paradises, and they're translated already. It's not a big deal like this guy is making it out to be.

I will always be for A La Carte programming. Since at least $2 of my hard earn money goes to MSNBC, and other channels with programming I disapprove of, I am basically forced to watch those channels to get my money's worth.
Click to expand...

No, you are not forced to watch MSNBC at all. You are having it as part of a "bundled" package at a price set by your carrier. By purchasing said package, you're agreeing to the carrier's terms, just as liberals buying the same package are "forced" to have Fox News amongst their choices.

Politics is a two-way street. If more people understood that, the better off we'd all be.
 
Its being assumed by several people that Ezra Klein will take over Chris Hayes' weekend slot, as he was the next in line, and was another potential candidate for the weekdays at 8pm slot.
 
Quote - "I will always be for A La Carte programming. Since at least $2 of my hard earn money goes to MSNBC, and other channels with programming I disapprove of, I am basically forced to watch those channels to get my money's worth."

Wow - it must be tough to watch all that crap you don't like. I would think there wouldn't be enough hours in the week.

When you buy the bag of mixed jelly beans, do you force yourself to eat the black ones? ;D
 
MSNBC is quite an incubator right now. Since their audience size and business model is not as developed as some other outlets, they can experiment, they can gamble on things and people.
 
Gregg said:
So if Chris Hayes moves to weeknights, that leaves weekend mornings, 7-9am, open. Unless they just fill it with standard news coverage.

Ed Schultz's explanation that he doesn't want to work such long days is maybe not the real story. He'll continue to do Noon-3pm Eastern on the radio. He had also been doing 8-9pm on MSNBC. So now he'll still do the radio show but do weekend evenings on MSNBC? So he trades two shows every weekday for working seven days a week?
Click to expand...

"Ed" reports I've read so far, including links here, signal at least some skepticism by media watchers. Ed's numbers are down, so his time is up. Besides, corporate suits appear hungry for new faces. MSNBC can't exactly hold his feet to the fire; Ed's ratings at 8-9 PM ET actually improved since replacing Chris Matthews. Then again, it wasn't much of a spike; O'rielly still owns that time slot.
 
Reports that I am hearing are Ed wants more time off to be with his wife she has cancer. The move to the weekends will do the same as what happened to Jay Leno when he move to prime time fail. I like the Ed show a lot I hope this is just temp for 4 to 6 month nobody watches cable news on the weekend
 
Goat Rodeo Cowboy said:
If this is a demotion, Ed is certainly hiding any disappointment on his part quite well.
Click to expand...
Of course he is hiding it. Back in November the NY Times reported MSNBC was wanting to replace his 8:00PM show, and Shultz went on a tirade on his radio show about it not being true.

Keep inmind this guy use to be right wing talker, and when he didn't become one of the big ones he switched to being liberal. Who knows what he really believes, but obviously he's a good actor.
 
Lkeller said:
Quote - "I will always be for A La Carte programming. Since at least $2 of my hard earn money goes to MSNBC, and other channels with programming I disapprove of, I am basically forced to watch those channels to get my money's worth."

Wow - it must be tough to watch all that crap you don't like. I would think there wouldn't be enough hours in the week.

When you buy the bag of mixed jelly beans, do you force yourself to eat the black ones? ;D
Click to expand...

I don't eat Jelly beans, and I don't buy assorted candies, except for Lifesavers, I end up throwing away the watermelon flavored ones.

Maybe I meant to say channel surfing. I get around 70 channels, and sometimes there is nothing on. Then I tune to the Music Choice channels.

I hate to see my hard earned money go to waste, I reuse and eat leftovers as much as possible just an FYI.

I also knock AT&T U-Verse for including BYU channel on my channel lineup, since I am not a Mormon, and I don't believe in their teachings, I did vote for Romney, but I disagree with the Mormon theology. I also use English primary and don't have the need to watch the Spanish language programming. Even though I am part Spanish. I also make the same argument on those channels.

Furthermore, bundling is not cheaper at all, Those Phone, Cable, and Internet triple play you don't really save a whole lot of money on that. My Phone Company is Call Centric VOIP (Where I can have a 512 Area Code, in my residence in the 210, and vise versa can't do that with Time Warner Digital Phone) along with Road Runner Standard and Digital Standard Cable. My phone bill is under $10 per month vs. Time Warner's promotion of $19.99, $29.99 for Digital Standard Cable, along with $29.99 for Internet. After taxes and rental fees my bill is no more than $74 a month vs. $99 with Triple Play.

As far as Shultz, he used to be Conservative, I don't know why he changed. Our Texas Governor used to be a Democrat and worked on the Al Gore campaign back in the 80's.
 
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