Edge 103.9 Making Changes This Friday At Noon

[RNUT]

It will last if they dump the market manager... he is the whole reason that went away from this in 2004. I am sure he is having an issue eating his giant ego! That guy is a train wreck!!!

 

[twcoffee]

I don't see Tim Virgin listed in the "Jocks" section anymore - is he still around?

 

[amfmxm]

A wise radio mentor shared a gem eons ago that applies directly to this case: "Make the big decisions correctly and all the little decisions fall into place. Screw up the big decisions and all the little decisions won't make a bit of difference."

Three-fourths of KEDG's signal covers desert. The one-fourth that's worth anything covers about half the humans in the Phonenix metro. To make matters worse, two other rimshots on either side (103.5 & 104.3) make 103.9 that much more inaudible to the half of the population that just can't hear the SOB (particularly inside, uh, buildings--where most listening happens).

All the tweaking in the world ain't gonna change that. So... stuck forever with a 1 share, about the only thing these guys can do is forget ratings and beat the streets where The Edge IS audible--and sell the shit out of every beer joint and taco stand they can find.

Or buy a different stick. That was that "big decision" they screwed up.

 

[lissatz]

I agree with whoever said they should adopt format of Alt 21 on Sirius satellite. I mostly listen to satellite now because it is WAY better and I LOVE Alt 21. They play new music about 3 months ahead of local stations and they have a ton of variety AND not a bunch of blabbering.

 

[ykw]

I agree with whoever said they should adopt format of Alt 21 on Sirius satellite. I mostly listen to satellite now because it is WAY better and I LOVE Alt 21. They play new music about 3 months ahead of local stations and they have a ton of variety AND not a bunch of blabbering.

Wow. My own experience with Alt Nation is that a) it plays "new music" for only a couple weeks after a single drops, and then drops the single completely for the next new release and b) jabbers almost incessantly. (Not quite to the level of, say, Sirius Hits 1, but pretty bad when compared to a typical terrestrial alt station.) As far as the "variety", it plays a few dozen older songs in any given week and plays them heavily for a couple weeks before being dumped as another handful of older tracks comes in and has the &%#@ played out of it for a couple weeks, lather, rinse, repeat.

The problem, beyond the shallowness and the sense of ahistory inherent in the format, is that the people most inclined to want to hear a heavy dose of new alt are the same people that get that entirely from music downloads. They don't listen to FM (they barely listen to satrad) and aren't going to move the FM ratings needle in a positive direction no matter how much or how sincerely you reach out to them.

The people driving rock ratings now are the (almost typed "25" here, but that's too low a number as many years as we are into iPod Nation) 30-50 crowd. They want to hear the music of their youth and, maybe, an occasional new tune from -- or in the style of -- the bands they loved as kids. Alt as a mainstream format can't survive on new music. It can just barely (if that) tolerate it.

 

[tyman]

News story on azcentral.com about KEDJ Changes: http://www.azcentral.com/thingstodo/music/articles/2009/07/08/20090708theedge.html

 

[RNUT]

More BS from management... hey stupid... this is what The Edge was doing before you drove it in to wall... 4 years ago! STUPID...STUPID...

 

[ITSB]

and they're even doing the same stunt! When they broadened their playlist/ and cut down on DJ personality, they pulled everyone off the air for two weeks. Listeners were led to believe that their input on the jocks determined whether or not they'd be back. Nobody's going anywhere. This is so lame!