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EMF Buys WKLU - Staff receives notice
- Thread starter ChiefEngineer
- Start date
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cspotrun
Guest
bigtime said:
the difference is, despite a terrible signal, they had something people actually "Wanted" to hear and was NOT being offered anywhere else.
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cspotrun
Guest
radioho said:cspotrun said:"Staff has recieved notice"-okay, i'll buy into this! NOW WE GOT SOMETHING more than we had a few weeks ago.
lets speculate on just WHO will pick-up this format with a REAL chance of success in Indy. go ahead and gloat HO, i don't care. i'm a newsman, just needed facts.
Often times newsmen HAVE the facts but cannot disclose the source. As was the case here.
Do not doubt the 'ho!
i will (and anyone) should question rumors without sources, that is how it works in the news business. it is worth the wait to get the REAL story in this case. anyway i am a little sad the format is going away, but hopefully NOT for long in Indianapolis.
C
cspotrun
Guest
radioho said:
The "Ho" don't know RADIO. i'm not sure any format is earning an income in radio these days, but Oldies do just as well as talk radio(wait better) in getting 25-54 numbers, in short it is as viable a format as anything out there, like i said in a previous post, it is a different demo and can be a winner for a cluster that has the younger end covered and wants to OWN 25-54's, so don't start picking on Oldies
as a format.
Never worked there, but heard some of the horror stories. Heard validating parts on the air (saying the call letters twice in the same delivery, back-to-back, etc.) Makes me want to ask the questions about the strict guidelines one had to adhere to if you were going to draw you paycheck from the place. Wonder how all those strict demands helped the station become the success it is? I especially wonder if all that micro-managing B.S. really amounts to anything at all viable. Seems to me if it did, this transaction would not have taken place.
There is little in the way of programming expertise that impresses me these days. My eyes tend to glaze over when I read want-ads that require "unbelievable attention to the format and to detail". Seems to me an ad for WKLU recently had those requirements...and they made it clear that it was important to them.
Does it amount to fertilizer to a hungry plant?
There is little in the way of programming expertise that impresses me these days. My eyes tend to glaze over when I read want-ads that require "unbelievable attention to the format and to detail". Seems to me an ad for WKLU recently had those requirements...and they made it clear that it was important to them.
Does it amount to fertilizer to a hungry plant?
cspotrun said:
Are you for real? When I was told about KLUs sale, it was fact and had already been a done deal. But of course I'm not telling you my source - to protect them.
And Oldies is notoriously a low dollar format in this town. You may THINK YOU can make a go of it, but it's not been done yet. You must know something the rest of us don't. the old wklu failed at it, 104.5 failed at it, and oasis was a huge failure at it.
And the list of stations earning income AND profit is long...
WHO doesn't know radio? Gimme a break.
Sorry to read this guys! Not only does Indy lose it's oldies station (and format), but it's being replaced by something that almost no one will listen to. Worse yet, with EMF at the reigns, the station gets "zombified" meaning it's all birdfeed out of California. Not just religious crap, but generic religious crap. A tornado could be plowing through downtown and Air One will still be shakin' the tamborine!
So, think of it as your market having being stripped of a radio station and forget it even exists. Because it's gone. Could be worse....some areas have lost TWO full-powered local music formats to these guys. Personally, I count EMF as one of the worst things that's happened to radio in the past 10 years.
As a fan of classic hits/oldies (and of variety on the radio), I hope that your market gets another such station soon.
So, think of it as your market having being stripped of a radio station and forget it even exists. Because it's gone. Could be worse....some areas have lost TWO full-powered local music formats to these guys. Personally, I count EMF as one of the worst things that's happened to radio in the past 10 years.
As a fan of classic hits/oldies (and of variety on the radio), I hope that your market gets another such station soon.
Could it be that EMF is taking some heat (no pun intended) for the 2500 mile studio waiver?? I noticed when then bought WGLM in Lafayette, they were approved for the waiver. Maybe with more purchases on the horizon, it will be easier for them to have a Indianapolis studio, so the mileage is greatly reduced in the midwest and east coasts.
C
cspotrun
Guest
YOU DON"T, so, keep an open mind.radioho said:
Hard to believe you're not being sought out by all the corps looking for answers. If they'd just listen to you, sounds like their problems would be solved.
Too bad you didn't make yourself available to Oasis, you could have saved his company. Why are you hiding all your talents by wasting time on this forum board?
Too bad you didn't make yourself available to Oasis, you could have saved his company. Why are you hiding all your talents by wasting time on this forum board?
C
cspotrun
Guest
Oasis wouldn't listen, hopefully you are not like him.radioho said:
Let's see oldies have been dumped now 6 times in Indy. Back in 94 when WKLR went back to WNAP with 70's format. WQFE when the went Eclectic Jam Band Classic rock. WGGR dumped it for for Urban AC/Oldies as the Touch. WGLD dumped out for JacK FM. WIAU dumped the format when they picked up 93.9's talk lineup. And 101.9 does another attempt at oldies and dumps it when they sale the station to EMF.
Oldies since 1994 has not seen a stable home even when it was on 2 stations at once in WGGR and WQFE.
Oldies since 1994 has not seen a stable home even when it was on 2 stations at once in WGGR and WQFE.
"And Oldies is notoriously a low dollar format in this town. You may THINK YOU can make a go of it, but it's not been done yet. You must know something the rest of us don't. the old wklu failed at it, 104.5 failed at it, and oasis was a huge failure at it."
Radio Ho, not all your "facts" are correct. This quote is inaccurate. Susquehanna's Gold billed in the $3-4mil range, and was quite successful. The problem was that management wasn't satisfied with that. Corporate expected OI margins of 40+% and when local management couldn't deliver that margin, they blamed the format and made the format changes. This "trigger" reaction is indicative of the "quick fix" mentality this crew had. However, billing was healthy, comparable to CHR stations in the market, at the time.
And as far as ratings are concerned, do the research. Both KLR and GLD produced 12+ share in the 5-6 range when they were on top of their game.
Bottom line is that this format is no different than any other as far as revenue and ratings potential [in it's demos at 35-64]. Even an older skewing demo like this can be a rock-solid audience, and drive nice revenues if the sales strategy is sound. Curious that the most successful revenue stations are those who haven't flipped format, but been consistent at what they do for a long time.
Radio Ho, not all your "facts" are correct. This quote is inaccurate. Susquehanna's Gold billed in the $3-4mil range, and was quite successful. The problem was that management wasn't satisfied with that. Corporate expected OI margins of 40+% and when local management couldn't deliver that margin, they blamed the format and made the format changes. This "trigger" reaction is indicative of the "quick fix" mentality this crew had. However, billing was healthy, comparable to CHR stations in the market, at the time.
And as far as ratings are concerned, do the research. Both KLR and GLD produced 12+ share in the 5-6 range when they were on top of their game.
Bottom line is that this format is no different than any other as far as revenue and ratings potential [in it's demos at 35-64]. Even an older skewing demo like this can be a rock-solid audience, and drive nice revenues if the sales strategy is sound. Curious that the most successful revenue stations are those who haven't flipped format, but been consistent at what they do for a long time.
w w j p
what
would
jesus
program?
what
would
jesus
program?
mouseman said:
Not at the end it wasn't; it was in the bottom five of agency billing in the market.
And Cumulus didn't make that change; it happened before the Dark Cloud took over.
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