Timewarp said:
Listeners in Paris France are much more sophisticated than Indianapolis or Dayton.
Yeah they're real sophisticated, that's why their women have hairy armpits and they eat snails by the plate fulls. No wonder they're so skinny, hell they don't have anything good to eat over there.
I've seen American Internet stations with novelty formats like this as well. It all goes back to that frame of mind thing I was talking about. What intrigues people on the net may not be so intriguing coming out of a clock radio.
You have to be careful hyping your strategy to your audience because they absorb things differently than you do. That's why I have never been a fan of the
"and now another hour of commercial free music" bull crap. To you that means you're giving your audience more music in a setting, but to the audience it subconsciously gives the impression that you believe that the commercials you play are a nuisance and a bad thing to hear. I bet the advertiser with the last commercial before that sweep runs is real happy with you too. I feel the same way about the hype of not repeating songs. Don't tell your audience your strategy. That's why it's called a strategy.
This whole conversation gives the impression that music rotation is the big problem with radio today. Trust me, music rotation is a minor problem compared to what's really killing radio, which is lack of entertainment value. People have always wanted to be entertained by radio, and they still do. That hasn't changed. But it's been so long since radio has consistently offered anything unique and entertaining, folks just don't care anymore to turn it on. And this new generation of kids don't even have radio on their minds. It's sad, but it looks like radio is going to die a sad death unless things change.