> The problem I have with non-commercial CCM radio stations is
> that they basically sound the same as the commercial CCM
> radio stations. Secular non-commercial stations normally
> fills a void not served by the commercial outlets, rather it
> is music or the NPR agenda. However, that is not
> neccessarily the case when comparing CCM non-commercials to
> CCM commercial stations. In Louisville, there are two
> full-power CCM stations: non-commercial WJIE-FM 88.5 and
> Salem's commercial WRVI-FM 105.9. Overall, there is not a
> tremendous difference between the two. WJIE-FM is more
> energetic in it's local deliverance mainly because Salem has
> not invested much in it's Louisville cluster of stations.
WRVI is starting to pull away from WJIE musically - it's not uncommon to hear songs from Lifehouse and Switchfoot on 105.9 The River (they started playing Lifehouse when they went all local). Both stations' presentation need a lot of work: WJIE does dumb things like play a sweeper about "the latest hits from your favorite artists" and then play a song from 1990; WRVI needs to figure out whether they are trying to compete with Lite 106.9 or 102.3 The Max-some of the imaging seems out of place with the music. No amount of money will translate to on-air delivery (unless of course, Salem can figure out how to upgrade that puny 640-watt stick on which WRVI resides, or Evangel Christian Schools can get FCC approval for a better antenna pattern).
EMF was supposed to put a translator of WJLR-FM on 98.5 FM in Jeffersontown (one of those 80-something suburbs of Louisville that's now surrounded by Louisville), but that appears to have fallen by the wayside.
Back to the original topic . . .
Interesting pickup for EMF-basically a small city in the Northeast. Approximately 12% of EMF's budget is for signal expansion.<P ID="signature">______________
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