Emmis/L.A. let go of six employees today, including air talent from both KPWR and KMVN.
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Emmis layoffs
- Thread starter BusinessOfSurvival
- Start date
Emmis today flipped "twenty years" Smooth Jazz CD101.9 New York to a rock format at 4 PM! Is one of their LA Stations next? This could get interesting indeed here in Los Angeles. Comments?
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Bianco500
Guest
Well, Well, Well, whom did they let go? I hope they got rid of Terra and that Mario dude. Come to think of it, the whole airstaff should been gutted. Aw hell, the entire station needs to be gutted.
Active Rock Active Rock, Active Rock Active Rock. There is no other void other then a flanker to Pilon(and does Rick Cummings wanna ruin his friendship with Eduardo?
)
Active Rock Active Rock, Active Rock Active Rock. There is no other void other then a flanker to Pilon(and does Rick Cummings wanna ruin his friendship with Eduardo?
)
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Big E
Guest
Just saw the Movin website and Mario is missing from the Air staff. Too bad Terra is still there.
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Bianco500
Guest
kgoddess said:
What is there to salvage?
You have a station that's under a 1 share and a morning host that costs too much damn money and in addition he can't relate to the audience they are targeting, and in addition to that the music they are playing can be found in one form or another on several outlets here in LA(one outlet pretty much has the same playlist as KMVN, know who that is?)
Again, why bother? Just flip the damn thing to Rock or Regional Mexican. Stop making execuses Steal and Smulyan.
R
raydioaydio
Guest
Or do what they did in NY and bring an Adult Rock station back to LA! Star, excuse me, 98.7, is trying to hard to be a KROQ/Pirate clone. There's no decent rock station for adults to listen to here.
raydioaydio said:
AAA has been tried and failed quite dismally due, mostly, to the demographic makeup and ethnicity of LA. To find a rock position in the market a station would have to index fairly against Hispanics and, probably, Aisians as well as non-Hispanic whites to get numbers big enough to be considered a success.
DavidEduardo said:
So you're saying any resurrection of FM 101.9 or Channel 103.1 would not even match the dismal numbers of KMVN?
SuperRadioFan said:
Probably not. The market is even more ethnic now than when AAA disappeared from 101.9 and that format performs the worst among LA Hispanics of any mainstream format.
I counted 5 people with programming responsibilities of some kind at Emmis' WQCD/NY.
Jimmy Steal, Blake Lawrence, Mike Henry, John Bradley and Bryan Shock.
I've met all of them and know them a bit and they're all very capable.
But, damn, ever heard of the expression "too many cooks spoil the broth...?"
Put one person in charge. Save LOTS of money.
I'm available for consultations.
[email protected]
Jimmy Steal, Blake Lawrence, Mike Henry, John Bradley and Bryan Shock.
I've met all of them and know them a bit and they're all very capable.
But, damn, ever heard of the expression "too many cooks spoil the broth...?"
Put one person in charge. Save LOTS of money.
I'm available for consultations.
[email protected]
They would not...
Promoted properly, AAA would likely get between a 1 and 2 share....BUT......
Those shares would be primarily 25-54 white men and women-the MONEY people! The ones who buy Volvos and Mercades Benz cars and boats and HDTVs and new stereos and, and and.....
AAA does not pull huge numbers, but the QUALITY of their audience can not be beat!
SuperRadioFan said:
Promoted properly, AAA would likely get between a 1 and 2 share....BUT......
Those shares would be primarily 25-54 white men and women-the MONEY people! The ones who buy Volvos and Mercades Benz cars and boats and HDTVs and new stereos and, and and.....
AAA does not pull huge numbers, but the QUALITY of their audience can not be beat!
B
BACKnUSSR
Guest
DavidEduardo said:
BACKnUSSR said:
The music of any genre does not "target" anyone. It either appeals to people or it does not. The majority of AAA blends have no appeal to any significant number of Hispanics. There is no fast way to make unappealing music likable to any specific group.
I was amused a couple of years ago when the CMA did some research on how to promote the music to Hispanics. What they failed to see was that Hispanics who had been in the US many generations and who lived in country lifestyle markets like San Antonio or Albuquerque had been exposed to country and many became users. Those who were newcomers to the US or just in the second generation are highly unlikely to find the music appealing. There is really no way to change that.
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Bianco500
Guest
Re: They would not...
David is right. There is no significant AAA base in LA. I know because I have been all around Los Angeles/OC. There is a Rock base, but they are one of two things, Alternative or Active Rock. I have seen Metallica and Linkin Park T Shirts on Latinas and Latinos and there are white people here that do enjoy the hard rock sound despite what people on this board wanna argue. And no one wants to have balls and give it to us. I have to switch between 93.1, 95.5, 98.7, and 106.7 to get Active Rock tracks. It doesn't take much to see that there is a base. I have never said it would get a 3 share, but a Hard Rocker might get between a 1.5-2 share if handled correctly. Basically it would recapture the KZLA numbers and make a nice combo sell with KPWR for 18-34 males.
Oh, if you want AAA that bad, go and buy a HD Radio, 89.3-3 and 93.9-2 play enough of that crap.
LA_Guy said:
David is right. There is no significant AAA base in LA. I know because I have been all around Los Angeles/OC. There is a Rock base, but they are one of two things, Alternative or Active Rock. I have seen Metallica and Linkin Park T Shirts on Latinas and Latinos and there are white people here that do enjoy the hard rock sound despite what people on this board wanna argue. And no one wants to have balls and give it to us. I have to switch between 93.1, 95.5, 98.7, and 106.7 to get Active Rock tracks. It doesn't take much to see that there is a base. I have never said it would get a 3 share, but a Hard Rocker might get between a 1.5-2 share if handled correctly. Basically it would recapture the KZLA numbers and make a nice combo sell with KPWR for 18-34 males.
Oh, if you want AAA that bad, go and buy a HD Radio, 89.3-3 and 93.9-2 play enough of that crap.
If they want to sell HD radios put the unsupported genre's on HD-2 (and 3). Once sales go up the prices will come down as they have for all other new devices, remember how much the first Beta VCR's were?
Every time there is a discussion about some genre of music that sane and intelligent people might listen to (AAA, Adult Standards, Country, Active Rock, you name it) all of the experts say it won't be supported. Then we jump into Latinos, and Asians on and on and on. My point was and still is that it can be supported, not at the top of the ratings because with all of the stations there are there are going to be some 1's out there.
My other point is that if terrestrial radio is going to survive it is going to somehow give the listeners the variety of choices you can get on Satellite, The Internet and even the digital music channels on your cable service. If the broadcasters want to devote their main channels to chasing the same group of listeners the ad agencies are having orgasms over then HD is where it can be. Once there is attractive content, more people will buy and prices will go down. When the audience is there they can sell ads, generate more revenue and Clear Channel can hire back all of the people they've fired.
Every time there is a discussion about some genre of music that sane and intelligent people might listen to (AAA, Adult Standards, Country, Active Rock, you name it) all of the experts say it won't be supported. Then we jump into Latinos, and Asians on and on and on. My point was and still is that it can be supported, not at the top of the ratings because with all of the stations there are there are going to be some 1's out there.
My other point is that if terrestrial radio is going to survive it is going to somehow give the listeners the variety of choices you can get on Satellite, The Internet and even the digital music channels on your cable service. If the broadcasters want to devote their main channels to chasing the same group of listeners the ad agencies are having orgasms over then HD is where it can be. Once there is attractive content, more people will buy and prices will go down. When the audience is there they can sell ads, generate more revenue and Clear Channel can hire back all of the people they've fired.
R
raydioaydio
Guest
Re: They would not...
[/quote]
David is right. There is no significant AAA base in LA. I know because I have been all around Los Angeles/OC. There is a Rock base, but they are one of two things, Alternative or Active Rock. I have seen Metallica and Linkin Park T Shirts on Latinas and Latinos and there are white people here that do enjoy the hard rock sound despite what people on this board wanna argue. And no one wants to have balls and give it to us. I have to switch between 93.1, 95.5, 98.7, and 106.7 to get Active Rock tracks. It doesn't take much to see that there is a base. I have never said it would get a 3 share, but a Hard Rocker might get between a 1.5-2 share if handled correctly. Basically it would recapture the KZLA numbers and make a nice combo sell with KPWR for 18-34 males.
Oh, if you want AAA that bad, go and buy a HD Radio, 89.3-3 and 93.9-2 play enough of that crap.
[/quote]
Because you've "been all around Los Angeles" you know there's no AAA base? Your own personal market research? Give me a break. Just look at the concerts/clubs that book all these artists and sell out shows that don't get any airplay in LA. There's already KROQ and 98.7 playing younger end rock, but nothing for the "money demo" of intelligent, upscale people who aren't latino. I do think bringing back something in the KSCA/Channel 1031 vein would do very well.
[/quote]
David is right. There is no significant AAA base in LA. I know because I have been all around Los Angeles/OC. There is a Rock base, but they are one of two things, Alternative or Active Rock. I have seen Metallica and Linkin Park T Shirts on Latinas and Latinos and there are white people here that do enjoy the hard rock sound despite what people on this board wanna argue. And no one wants to have balls and give it to us. I have to switch between 93.1, 95.5, 98.7, and 106.7 to get Active Rock tracks. It doesn't take much to see that there is a base. I have never said it would get a 3 share, but a Hard Rocker might get between a 1.5-2 share if handled correctly. Basically it would recapture the KZLA numbers and make a nice combo sell with KPWR for 18-34 males.
Oh, if you want AAA that bad, go and buy a HD Radio, 89.3-3 and 93.9-2 play enough of that crap.
[/quote]
Because you've "been all around Los Angeles" you know there's no AAA base? Your own personal market research? Give me a break. Just look at the concerts/clubs that book all these artists and sell out shows that don't get any airplay in LA. There's already KROQ and 98.7 playing younger end rock, but nothing for the "money demo" of intelligent, upscale people who aren't latino. I do think bringing back something in the KSCA/Channel 1031 vein would do very well.
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