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End Near For Evolution On 101.7?
- Thread starter DToTheJ
- Start date
I think that the chances of Evolution doing well depend on some portion of their music that overlaps with Kiss/Amp. Evolution needs to play a bit more pop based dance music as well some remixes of popular songs. All the EDM fans are not going to be happy, but this is crucial to the success of this station.
True, but they are also playing 5-6 minute original mixes of these songs, which can be annoying. I know this is an EDM station, but as a fan of EDM, i'd prefer if they stuck with a 3 minute edit of a song. I don't really care too much about hearing the opening/closing beats of the song unless they are mixing it.
4-10 songs are barely enough. There needs to be a bit more overlap. There are plenty of decent club mixes of current top 40/hip hop that can be played on this station that way the regular Top-40 listener can be more attracted to Evolution.
4-10 songs are barely enough. There needs to be a bit more overlap. There are plenty of decent club mixes of current top 40/hip hop that can be played on this station that way the regular Top-40 listener can be more attracted to Evolution.
Lightning said:
The old dance friendly Hot 97 in NY use to play extended versions of songs which was part of their charm. Playing pop remixes and songs outside of the format are what a lot of FORMER dance stations in this country have done when they started to panic and then they ceased to exist. I think they need to just stay the course add a local talent or two, keep the overhead low(which cc is a master of) and see where it goes.
I don't think it will match the ratings Harbor got, but Evolution does link much more closely with Kiss and Jam'n than Harbor. This works because CC can use it to create combo buys with the two stations while drumming up a little bit of business on its own, whereas the Harbor had to go it alone with it's own buys, which may have been difficult, given the signal.WNTIRadio said:
It makes no sense for CC to be flipping formats every 6 months. They end up running commercial free for 2 months, with 10 minutes of commercial per day for 2 more months and a small amount of commercials for the next 2 months before flipping to something else.
Where is the logic there to pay back that $14M purchase....
Where is the logic there to pay back that $14M purchase....
blackgold said:
Maybe if they move their stick to a point 1/2 way between Lynn and Lawrence LOL
Blackgold believes: said:
To be honest, that's what Clear Channel should have done last Summer.
Unless Evolution is the "flop of flops", I expect they'll be around at least a few more months.
leegart said:
Everything else either skews too old to attract agency buys (oldies, conservative talk), is already in the market and not ripe to be picked off by a competitor (AC, sports), or unattractive to advertisers due to negative perceptions of the buying power of the listeners (urban AC, Hispanic). All these stations are chasing similar demos, young and female, the only demos that matter on Madison Avenue.
CC may want to find the logic to pay back the $10.1 BILLION that's due in 2016...
http://www.tulsaworld.com/business/article.aspx?subjectid=52&articleid=20121204_52_E3_ClearC502678
http://www.tulsaworld.com/business/article.aspx?subjectid=52&articleid=20121204_52_E3_ClearC502678
Okay.......
It seems like most everyone here wants this station to "die" in some way. And of course, DToTheJ, a major dance hater, leads that brigade with this thread. Now it's time I "stand up" to most of you with my thoughts.
If things have to change with Evolution 101.7, it's the musical presentation but dance REMAINS. Granted, EDM may be flying high right now (the Swedish House Mafia did four sell out concerts at the Barclays Center in Brooklyn, NY) but, and I can say this, an EDM standalone format on FM right now is a tough proposition because yes, it is VERY niche and has failed before being too edgy (KDHT - Hot 107.1 in Denver best example....only lasted 8 months).
Of course, the pundits that hate on dance will say that EVERYTHING dance is "niche". And I say NO. On the other side though, and trock made a good point about that, you also have a dance music crowd that can be "staunchly stubborn". Someone defriended me on FB after I posted a comment on my personal wall seeing Axwell on the subway in NYC. That person said something hateful and I told them not to do that on my wall and then the person was accusing me of "slapping the face of every true dance fan by supporting this SHM crap" and defriended me.
For the case of FM radio, IMHO, there has to be that "balance" somehow whereas a dance music core fan (P1) can be satisfied and at the same time you attract those casual fans that think of "Gangnam Style" and "Harlem Shake" as dance music. To a small extent you put on some of the rhythmic CHR (Rihanna, Pitbull, Chris Brown, Calvin Harris/Florence Welch) that's also heard on Kiss 108 and 103.3 Amp. But then you step it up with dance music branded vocals (Kim Sozzi, Nadia Ali etc.), that those stations CAN'T play because it doesn't fit with their strategy, along with other genres such as house. You add the dance branded recurrents in there (up to 10 years) to bring in some familiarity. Then you put in the EDM (Swedish House Mafia, Deadmau5, Kaskade, Benny Benassi, etc) but not to the extent that Evolution is doing.
Of course the ultra core dance fans are going to trip out at that and "hate". But at the same time, there are a lot more potential fans that you have to "ease in" and not go all radical. That's how the dance/EDM brand can be brought up. You don't go into the deep end of the pool if you've never swam or not that good at swimming. Same principle.
Dubstep? Ehhhhh...I know it's wildly popular amongst the college age crowd. And perhaps for a market like Boston, a dubstep specialty show could appear on such a station. I wouldn't think the same for NYC though; personally I think alternative rock stations should be the ones on dubstep since it has that "angst" there.
Evolution doesn't have to "end" if they tweak it.
It seems like most everyone here wants this station to "die" in some way. And of course, DToTheJ, a major dance hater, leads that brigade with this thread. Now it's time I "stand up" to most of you with my thoughts.
If things have to change with Evolution 101.7, it's the musical presentation but dance REMAINS. Granted, EDM may be flying high right now (the Swedish House Mafia did four sell out concerts at the Barclays Center in Brooklyn, NY) but, and I can say this, an EDM standalone format on FM right now is a tough proposition because yes, it is VERY niche and has failed before being too edgy (KDHT - Hot 107.1 in Denver best example....only lasted 8 months).
Of course, the pundits that hate on dance will say that EVERYTHING dance is "niche". And I say NO. On the other side though, and trock made a good point about that, you also have a dance music crowd that can be "staunchly stubborn". Someone defriended me on FB after I posted a comment on my personal wall seeing Axwell on the subway in NYC. That person said something hateful and I told them not to do that on my wall and then the person was accusing me of "slapping the face of every true dance fan by supporting this SHM crap" and defriended me.
For the case of FM radio, IMHO, there has to be that "balance" somehow whereas a dance music core fan (P1) can be satisfied and at the same time you attract those casual fans that think of "Gangnam Style" and "Harlem Shake" as dance music. To a small extent you put on some of the rhythmic CHR (Rihanna, Pitbull, Chris Brown, Calvin Harris/Florence Welch) that's also heard on Kiss 108 and 103.3 Amp. But then you step it up with dance music branded vocals (Kim Sozzi, Nadia Ali etc.), that those stations CAN'T play because it doesn't fit with their strategy, along with other genres such as house. You add the dance branded recurrents in there (up to 10 years) to bring in some familiarity. Then you put in the EDM (Swedish House Mafia, Deadmau5, Kaskade, Benny Benassi, etc) but not to the extent that Evolution is doing.
Of course the ultra core dance fans are going to trip out at that and "hate". But at the same time, there are a lot more potential fans that you have to "ease in" and not go all radical. That's how the dance/EDM brand can be brought up. You don't go into the deep end of the pool if you've never swam or not that good at swimming. Same principle.
Dubstep? Ehhhhh...I know it's wildly popular amongst the college age crowd. And perhaps for a market like Boston, a dubstep specialty show could appear on such a station. I wouldn't think the same for NYC though; personally I think alternative rock stations should be the ones on dubstep since it has that "angst" there.
Evolution doesn't have to "end" if they tweak it.
Lightning said:
And there you go! Someone has it right!
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