Entercom/Bonneville swappin' spit

[searadiofreak]

Entercom entering another northern california market? Nice timing.

 

[content]

Entercom entering another northern california market? Nice timing.

Aside from the timing being nice. I sense that the "nice timing" you reference has "between the lines" references. Yes? If so, could you be less cryptic?

 

[searadiofreak]

Sorry, sometimes I assume everyone of these boards follow EVERY aspect of our biz. The reference was related to the tragic Entercom incident in Sacramento where a contestant died of water intoxication in a stupid, not well-planned radio stunt. Entercom will be sued, and homicde charges may follow. From a PR perspective, Entercom moving into San Francisco (about an hour doing 80 on the interstate from Sacramento), is a bit of irony. Though the two events are not related, the public doesn't see that. In SF, it's that company that "killed" that woman moving into their market. Sad.

 

[MelC]

I know it's not particularly important, but when did 100.7 move out of the Eastlake address? Is it just the three stations there now? I seem to remember they were gonna also move the Mounting in there too. I guess I haven't been paying attention......

 

[LITTLEBOYBLUE]

I know it's not particularly important, but when did 100.7 move out of the Eastlake address? Is it just the three stations there now? I seem to remember they were gonna also move the Mounting in there too. I guess I haven't been paying attention......

When wolf went on air they moved over to met plaza with the other music stations. One former Entercom employee was often speculating with me the other stations were "held aside" in case of an eventual sale....now I probbly have to PAY OFF on that bet!!

 

[TakeItFromMe]

Had been the rumor in the building for some time that the three would be sold. The four at the met are all FM, younger and after a similar male demo. They are the future. There had been rumors of deals all last year, but this one makes the most sense. It will give KIRO the big dollars needed to get back to number one. (Bonneville spends $$ on their AM stations) and may give them an FM to simulcast. It will give Entercom big cash flow in Seattle and allow them to spend dollars on their FM stations like they are doing on the WOLF right now.

The word out of Eastlake is Bonneville thinks that KIRO-AM can jump back to number one without an FM. KIRO will get the millions to hire staff and promote and bring it back to its original form according to Bonneville execs. If needed they can
simulcast on FM to get the job done. Make no mistake: they plan to be number one with KIRO.

 

[LITTLEBOYBLUE]

What's the story TECHNICALLY among the Entercom FM's? I always live in the past (!!) so my last top-of-mind fact-check was 100.7 was on the KIRO-TV tower, 97.3 had moved from it's original location next to Hwy 16 in Tacoma ... 103+ was also a Tacoma signal ... I thought 99.9 was on Cougar & had no idea where 107.7 was. I would imagine MOST of those have moved to Tiger by now?

Reason I ask is just wondering if (aside from marketing setbacks of established frequencies & familiarity) if there would have been any merit in moving a format before a station was sold? (move WOLF to 97.3 if it were better signal, for example, and spin 100.7 to Bonneville...or whatever....). Part of me just wants to see Bonnevile wind up with 710, 1090, and 100.7 again so it would be like that season of Dallas where Pam actually dreamt all these really bad radio years and we could just do a "reset'!!!

Which reminds me .... anyone have any idea what kind of $$ CBS makes from 1090 (NOT asking about speculation based on its 12+ share....!)? Curious if, given the low overhead (other than power), if it clears any kind of decent cashflow?

 

[Kelly]

What's the story TECHNICALLY among the Entercom FM's? I always live in the past (!!) so my last top-of-mind fact-check was 100.7 was on the KIRO-TV tower, 97.3 had moved from it's original location next to Hwy 16 in Tacoma ... 103+ was also a Tacoma signal ... I thought 99.9 was on Cougar & had no idea where 107.7 was. I would imagine MOST of those have moved to Tiger by now?

Reason I ask is just wondering if (aside from marketing setbacks of established frequencies & familiarity) if there would have been any merit in moving a format before a station was sold? (move WOLF to 97.3 if it were better signal, for example, and spin 100.7 to Bonneville...or whatever....). Part of me just wants to see Bonnevile wind up with 710, 1090, and 100.7 again so it would be like that season of Dallas where Pam actually dreamt all these really bad radio years and we could just do a "reset'!!!

Which reminds me .... anyone have any idea what kind of $$ CBS makes from 1090 (NOT asking about speculation based on its 12+ share....!)? Curious if, given the low overhead (other than power), if it clears any kind of decent cashflow?

100.7 and all the Entercom FM stations are on West Tiger Mountain, so for the most part, there is signal parity between them.

I believe stations with full-time main and backup facilites at Cougar Mountain include: KCMS, KPLZ, KJR-FM, KUBE, KNHC and KRWM.

 

[airwaver]

Re: Entercom/Bonneville in P-I

http://seattlepi.nwsource.com/business/300350_radioswap19.html

Virgin here also mentions 'Robert Unmacht', one of the partners of THIS "Radio-Info.com" website...

 

[Kento518]

Bonneville is not going simulcast KIRO on 97.3, because KBSG has always had solid ratings. If you changed KBSG to simulcast KIRO, that would the worst mistake they would make. They would be lucky if they got a 2 share. It didn't work before and eventually 100.7 went on it's own as a talk station. I think KBSG will stay as is. Besides, KBSG is the only oldies station here and we would be left without an oldies station. If it did happen it wouldn't surprise me that KJR-FM would jump right on it. I wouldn't mind it at all, it would be the KJR I grew up with.

 

[searadiofreak]

Yes, a good analysis. True, Bonneville likes FM news and talk...KSL In Salt Lake City is on both bands. But KBSG has been a solid performer. My only question is, HOW LONG will KBSG be a solid performer? They have stuck to the same concept for over a decade, and at some point the audience will just get too old. Whether that happens in the next couple years, or maybe the next decade...it will catch up with them eventually. Simple demographic reality.

 

[AQH]

Bonneville is not going simulcast KIRO on 97.3, because KBSG has always had solid ratings. If you changed KBSG to simulcast KIRO, that would the worst mistake they would make. They would be lucky if they got a 2 share. It didn't work before and eventually 100.7 went on it's own as a talk station. I think KBSG will stay as is. Besides, KBSG is the only oldies station here and we would be left without an oldies station. If it did happen it wouldn't surprise me that KJR-FM would jump right on it. I wouldn't mind it at all, it would be the KJR I grew up with.

Have you seen the ratings for WTOP-FM in Washington, D.C.?

Are you familiar with Bonneville's news initiative? http://www.bonnint.com/docs/FM_news_initiative.pdf

With the rumored commitment of Bonneville to restore KIRO to its "glory days," you can bet they will do the exact same thing KOMO did a few years ago, overpay to get The Mariners, and secure them starting in 2010.

 

[TakeItFromMe]

The big honchos from Bonneville met with the staff of KIRO, KTTH and KBSG last week. They have promised to make KIRO number one in the market again by "spending the dollars for news and promotion that Entercom couldn't." Word out of the building is they will try and make KIRO number one with renewed advertising and expanding the news product. If that fails, they will flip KBSG to get the job done. It is the feeling in the building that KIRO can hit number one without KBSG and without the Mariners. I feel great for all the people at Eastlake and Entercom now has the best FM 25-54 adult combo in the northwest. Yee haw!

 

[milkncookies]

My only question is, HOW LONG will KBSG be a solid performer? They have stuck to the same concept for over a decade,

Same concept for over a decade?

Announcers dont say oldies any more. It's gone from their logo too.

How many pd's now? How many morning shows?

Numerous positioning statments.

Song list has been narrowed obviously.

Good talent has been pushed out.

I beg to differ.

 

[AQH]

I don't disagree with your implication that KBSG will be gone, but I'm calling you out on some of the points. Obviously you don't know the history of the station.

How many pd's now? How many morning shows?

In the stations' 20 year existence of Oldies, they've had five PDs, with Jay Kelly coming back once). They've had three morning shows. That's pretty good.

What's your ideal ratio of PD and morning show compared to a stations' existence?

Numerous positioning statments.

Every station changes positioning statements. That's not a sign of weakness.

Song list has been narrowed obviously.

From what to what? Times change, y'know.

Good talent has been pushed out.

Like who? Please give names.

I beg to differ.

Let's see.

 

[milkncookies]

Like who? Please give names.

uh, Scott Burns for one

 

[FMSteve]

The big honchos from Bonneville met with the staff of KIRO, KTTH and KBSG last week. They have promised to make KIRO number one in the market again by "spending the dollars for news and promotion that Entercom couldn't." Word out of the building is they will try and make KIRO number one with renewed advertising and expanding the news product. If that fails, they will flip KBSG to get the job done. It is the feeling in the building that KIRO can hit number one without KBSG and without the Mariners. I feel great for all the people at Eastlake and Entercom now has the best FM 25-54 adult combo in the northwest. Yee haw!

If KIRO doesn't simulacast by this summer '07, then Clear Channel will take the initiative to use 104.5 for Sports Radio. You forget that KRKO's (Everett) Sports radio will fire up at 50K watts @1380 khz soon. So KJR will have some good competition, probably too much. That put's KJR in a box. One way to get around this is to flip KJR-FM into KJR AM/FM Sports Radio. That would be genius. (KJR-FM Rock would go to 104.5).
In this scenario, Bonneville is prevented from the simulcast. Checkmate!

 

[AQH]

uh, Scott Burns for one

His contract expired. They chose not to renew.

Who else?

 

[AQH]

If KIRO doesn't simulacast by this summer '07, then Clear Channel will take the initiative to use 104.5 for Sports Radio. You forget that KRKO's (Everett) Sports radio will fire up at 50K watts @1380 khz soon. So KJR will have some good competition, probably too much. That put's KJR in a box. One way to get around this is to flip KJR-FM into KJR AM/FM Sports Radio. That would be genius. (KJR-FM Rock would go to 104.5).
In this scenario, Bonneville is prevented from the simulcast. Checkmate!

Won't KRKO still be a 5kw directional signal at night?

 

[searadiofreak]

Positioning statements, talent coming and going...that's not "concept". By concept, I mean they have been essesntially playing the same 300-400 song library for a decade or more. It's a perfect "we play what tests" playlist. That's what the listener hears, not the subtle changes. KBSG is essentially the same radio station it was in 1997.