mouseman said:These are audience levels that can be successfully sold; the audience levels cannot be blamed for failure to make the financials work. That rests squarely on sales and management [including corp management].
I'm wondering just how the stations are doing in terms of sales. From what I've heard they were #1 in the company for digital last year, yet waaaayyy down in on-air...basically because all of the dollars and efforts were shifted (not much in the way of new revenue). However, this year sounds like it's been the lowest in a long time and digital is lagging to old numbers.
Anybody have any info or suggestions on a strategy?