BDS shows the same, too.
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Entercom's alternative experiment not a success?
- Thread starter tall_guy1
- Start date
Not exactly. Each station is sold alone, and the cluster is sold all together or in packets of stations.
Agencies generally buy by the station, based on the very specific targets of each account. When statins are sold together, often it is to bring the CPP down to the agency goal, even if it means discounting because the station is not efficient in that particular demo.
If a buy is ethnic, the agency will not want "the rest of the stations" in a cluster that has only one or two Black or Hispanic targeted stations. If a buy is 25-44 women, they won't want the classic hits station or the sports station... and so on. And if the client is only buying, for example, five deep, you can't get them to add more stations just to get a package deal unless the added stations are a free bonus.
We have a very experienced agency buyer here who perhaps can add some depth... calling Roddy!
They are mostly voice tracked, as the dayparts beyond AMD are not personality driven so all they need is a bit of human warmth. That can be done by one person on several stations as they don't have to wait around for songs or sweeps to end to talk. Since those announcers can pull up tips and tails so they get the flow right, it can be quite as good as being live... sometimes even better.
Packets. Yes. That's the word I was looking for. I'm not much of advertising, marketing guy. Packets.
And true. VT, when done right, sounds as good as -- or even better -- than live.
Where are you looking? Mediabase and BDS actually monitor airplay. The record labels trust them as accurate.
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Yep. And the advantage subscribers have is that we can look at dayparts and exclude periods like overnights so that we get an accurate view of the "good" hours. And, of course, we can exclude evenings if we don't want to be mislead by mix shows on certain formats.
I checked allaccess, which uses the mediabase charts. What are the adds?
Here's what I see new as of today:
Iann Dior, Brockhampton, Cage The Elephant, Dayglow, Erika De Casier, Half Alive, Japanese House, Jungle, JXDN, Alice Merton, Paper Idol, Washed Out.
All Access does not have full rights to the Mediabase charts.
I've heard maybe iann dior and cage the elephant, they play older jxdn. The others might be coming?
No, they already are getting airplay. BDS and MediaBase report based on detected airplay. Stations do not "report" to either; both systems have electronic off-air monitoring in each market and the detection is automatic.
They have a syndicated new arrivals show on sunday, perhaps there? Or maybe they're coming from the national wnyl feed? During the day, they're not on the playlist.
Are you subscribed to BDS or MediaBase? Of course, if you were you would not ask those questions.
(Like Nielsen, the monitoring services do not give the important facts away for free. To see behind the curtain, you have to subscribe)
BDS and Mediabase don't include the "national" stream in the service. They monitor, off the air, locally, in the market. Nothing else.
I'm not subscribed to those, but you can look through their playlist and see if you find any of those 12 songs krbz.tunegenie.com/onair. Wait until 5 am ct though, because it's currently a national show in progress.
For the top 50 songs, almost none (except for iann dior) of those 12 are on there and it even includes songs with 1 spin. Is that all they got?
Again: subscribers to BDS or MediaBase pay thousands a year to get full access. The material on AllAccess.Com is a very incomplete, partial listing.
If industry people could get the full data for free, why would they pay for it? And those of use with subscriptions are not going to endanger our contract by giving you further information that you are not authorized to view.
Look at it the same way as the Nielsen ratings: the data they give for free is entertaining, but to a station or an advertiser, it is valueless and useless.
Those "national shows" are actually voiced nationally, but usually the music is inserted locally.
Nearly all so-called national shows... such as Ryan Seacrest* and many others... provide the personality content in bits and pieces and it is integrated with a local playlist, local commercials and, depending on the daypart, local headlines, traffic, weather, etc.
* I use Seacreast as an example. Bobby Bones, Charlamagne Tha God and lots of others are done the same way.
Hmmm... not sure where they buried those songs on the playlist then... saying this as an alice merton fan, who was listed.
What we are trying to tell you is that the "free" online playlists are not complete.
I know, but where would I find those songs on their playlist? I live in their town and haven't heard any of them. Gaslighting at it's finest.
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