Re: ESPN 1320 and Liberal Talk Radio (re: aeris)
Forgive "aeris." Obviously hasn't been the same since...well, you know. Riddle me this, though..."aeris"...if Mike Malloy is so "great", how come he drew fewer listeners than two Spanish FM stations; KGO (not even IN Sacramento) and virtually every other radio station in town?
Why -- if "lefty" talk is so great -- why did Sacto's two liberal - er, "progressive" talk stations COMBINED draw fewer listeners in the last year than 95% of the stations in the market? It cannot simply be because the signals are bad (which, in KCTC's case, not) or because there aren't any Democrats within the signal range. Could it be that -- with a few exceptions -- the programming just turned people off?
See, there's a rule about radio: even if people don't agree with what you're saying, they'll listen to you if you're interesting and entertaining. Constantly referring to "the Bush crime family" or calling your President a "murderer" -- whether it's true or it isn't (a point of personal taste) -- just gets old after a while.
Once someone comes up with entertaining left-wing radio, it will work. So far -- not so much.