Actually, it's going to be the rebranding of its ESPN 360 broadband network.
Full story:
http://tvbythenumbers.com/2010/02/1...ill-be-relaunched-as-espn3-com-in-april/41612
Full story:
http://tvbythenumbers.com/2010/02/1...ill-be-relaunched-as-espn3-com-in-april/41612