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ESPN Radio in Melbourne

Radio Potato said:
I guess my point was that a bigger station with a bigger 7x24 signal was only able to draw less than a 1 share in the market, so how will WINT as a smaller signal daytime station do better? What will they do differently with ESPN in a small market with no professional sports franchise that will cause it to succeed? At least when Genesis was doing it they had local high school football and other local content. I don't see it working well for WINT at all.
Click to expand...

I think it was a matter of not duplicating a format already being done in the market.. and when 1560 ran oldies, they were losing fast to 98.5
 
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