EVANSVILLE NEEDS AN ALTERNATIVE

[skippertthomas]

Don't lay 'STO out to dry.. In the ADI (not the much smaller metro) they still have the largest CUME in the market.. Ahead of WBKR, WIKY and WKDQ... They sell well with the monster signal and the dominate CHR in almost 40 counties (in three states)....93.5 The Wolf has really impressed many of us with their metro numbers, and a Class "A" signal....

 

[radiorob2.0]

It's not being close minded, it's just saying that the MAJOR voids are indeed filled.

Actually, that is closed minded thinking. It is possible to create a successful radio station playing Yiddish Harmonica Music as long as you have a workable distribution channel (in this case decent signal) and a budget to run the station so it stands out on the air as well as standing out from a promotional perspective so a listener is conditioned to keep using your product.

 

[radiorob2.0]

With all this discussion of an Alternative station, I forgot we had an Alternative show here a little over ten years ago. 96STO did Alternative Sunday Night for a few years back in the 90's. Afternoon guy Tim Michaelson produced the show from his library and it had a decent following. The show ended when he left in July 1998. One of the new crew that made up "The New Mix 96STO" attempted to bring it back a year later. However, they tried to pass off Eurodance music for Alternative so it wasn't the same.

 

[Timewarp]

Triple A is a fun format that attacts a wealthy and educated listener. However, they aren't good
about buying the products you advertise (They are too smart.). They also aren't very good about
filling out the book for your ratings.
You will have to work like a dog and struggle just to maintain this format.

 

[Radiogeek500]

Triple A only works in afluent areas that are MAJORLY liberal(look at Seattle, Chicago, and Austin Texas as examples. It also has the Starbucks backing(look at the CDs sold in a Starbucks.)

Evansville is neither Afluent or liberal.

 

[radiorob2.0]

Triple A only works in afluent areas that are MAJORLY liberal(look at Seattle, Chicago, and Austin Texas as examples. It also has the Starbucks backing(look at the CDs sold in a Starbucks.)

Evansville is neither Afluent or liberal.

There is that AAA station in that commie/lib/hippie center of Indiana, Bloomington (WTTS). As far as Evansville not being affluent, you forget about the "shanty town suburb" called Newburgh.

Putting sarcasm aside, it's a great format. But as Timewarp points out AAA is a challenge and you have to be into it for the long haul. Once you find a way to connect all the dots together it will work, like any format. WTTS, much like any successful radio station, has a following and they've learned to capitalize on the attitude. Of course, IU in their backyard helps.

There are a load of colleges in this neck of the woods so a AAA could have potential. But it would have to be done by a third party (read: not SCC or Regent) for a honest chance of success.

 

[skippertthomas]

Well Josh.. Maybe not a-flue-ent in California terms.. But the taxes and the cost of living sure beat what it takes to be on top in Southern California.. My ex can't believe we call the fourth ward our ghetto.. It would be considered by larger metros as upper-lower class... Mc Cutchanville and north Vanderburgh only rank behind north Indy and Hamilton County in the Indy metro in ratio of economic wealth and 'ol money.. Columbus also is the most upper middle class in the state, at this time.... Evansville's problem is the old party boys of both parties don't give up power... If they bit their lips and do what slummy, poor, underclassed Nashville of 1950 did in 1963, they'd drop the local party system, consolidate as Lexington and Indy did and watch how much more business and industry could move to their central location... But, too many people wish for the WWII era when E'ville was the fastest growing city in the nation (1943) and 75,000 people worked in three shifts at the LST Boat Dock on the river and thousands moved in for war production in aero, munitions, tanks and bullets.. Living in the past, seems to shrink it's influence.. 2 to 3 % growth every ten years in the metro and 0 to 3% in the ADI, is not keeping up with the average national growth.. Thus, the influence this metro had from 1941 to 1966 has taken a slow turn... Still in Rand-McNally's top 25 of places to raise a family... I get feed up with the slowness of the oversized gov't. here... But, it's not as backward as some think.. Upstate Kiwanis Clubs complained about us having the state district convention here, this month... They think they know what it's like here.. No direct interstate to Indy and we must be their negative image of what our neighbors in KY seem to them... But, they don't know, because THEY'VE NEVER BEEN HERE.... This is certainly where the Midwest and Midsouth merge in culture.... If many of us from Sullivan across to Bedford to Lawrencburg south in Indiana, and many of us from Hawesville down to Morgantown across to Russellville then along the state line with TN to "The Jackson Purchase", up the Mississippi to the Ohio and back to Hawesville, and many of us from Cairo up the Mississippi to Chester and angled up Centraila and keep angling up to Robinson and across the Wabash, had our way... We'd be rebels and break off from Indiana, Kentucky and Illinois and form a new state called "Lincolnland"... Our culture is unique to all three of our states... Evansville would be smack dab in the middle... (pushing it in a joking fashion, here)... ;D