Oxnard said:I don't know where you're looking, but Kiss is down full points everywhere except the small tick up at nights in demo and a very little older women in the mornings. They are down 12+, 18-34, 18-49, 25-54, men everywhere, women everywhere except mentioned above...horrible.
If the numbers are that bad, sounds like we need some adjustments.
I think the biggest problem(and I stated this in another topic) is their DJ Lineup. One guy is a holdover from the previous top 40 format(and white) and the rest of them are basically either a bunch of dumb white dudes or people whom just aren't street enough(ahum Keith Curry). As I have stated before, Hip Hop is a street format and your airstaff has to come correct. No two ways about it.
Secondly, the imagine likely ain't helping. Evansville's #1 Hit Music station? That's top 40 imagine! You need something like Where Hip Hop Lives, #1 for Hip Hop/R&B, Blazing Hip Hop and More, etc etc. It says exactly whom and what you are.
And am I hearing a bunch of crunk records? Crunk music does not work outside of the south, they need R&B and Hip Hop records from the west, east, and midwest, not dirty south.
I think they should get Big Boy's morning show and replace Van and Nikky, Nikky should go to Middays and we should upgrade Raj to Nights, Nikki and Raj are the two DJs that would understand the format. They really need a street feel(but no dirty south!)