Everyone Else Cutting, Dan Mason Paying

[davideduardo]

Probably KOIT and KFOG with KIOI close

KOIT & KFOG are in the top 5 total billers. KGO, KCBS,KNBR,KOIT and KFOG. Ranging $33m to $27m.

$33 to $24 million, actually.

 

[BossJock1947]

Sad but true. Most of these advertising agency's are full of 20 something narrssistic brain dead human debris. Really!

Demos and buy specs are predetermined by the agency client. All the agency does is buy as efficiently as possible in the target.

They buy stations they personally like

No, they do not. They have to get stations to meet their CPP and have the entire buy in each market meet the reach and frequency goals.

Dave,

I have worked at ad agencys...very often i have seen these little know it alls persuade the agency to buy certain dayparts that are not top 10. Don't tell me it doesn't happen. i've seen it with my own eyeballs in Los Angeles, SF and San Diego

 

[davideduardo]

Sad but true. Most of these advertising agency's are full of 20 something narrssistic brain dead human debris. Really!

Demos and buy specs are predetermined by the agency client. All the agency does is buy as efficiently as possible in the target.

They buy stations they personally like

No, they do not. They have to get stations to meet their CPP and have the entire buy in each market meet the reach and frequency goals.

Dave,

I have worked at ad agencys...very often i have seen these little know it alls persuade the agency to buy certain dayparts that are not top 10. Don't tell me it doesn't happen. i've seen it with my own eyeballs in Los Angeles, SF and San Diego

Where is there a rule that only the top 10 stations have to be bought? (I think you meant "stations in dayparts" because there is no ranking of dayparts per se)

Often a creative buyer will use cheaper stations to buy around one that will not come down in rate, or they will use lesser rated stations that extend the reach of a campaign more efficiently.