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Ex-CBS-FM-MD Slams The New CBS-FM
- Thread starter DToTheJ
- Start date
KevinFodor said:
CBS-FM plays almost everything under the sun, whether in regular rotation or the rest in specialties. No road to ruin for these guys anytime soon.
All I'm saying is play the hits, sure. BUT also play the "forgotten" hits. Mix them up and feature more of them on weekends.
The only thing that CBS-FM needs to bring back is the reverb. I love the reverb when CBS-FM had it for years when it was an oldies station, but I hope it needs to bring it back once again. WABC had the reverb for a long time, but I hope CBS-FM needs the reverb turn on once again to make it sound a lot better on a "Greatest Hits" station. BTW, great article!
oldies76 said:
Let's put specialty shows and dayparts outside of 6AM to 7PM in perspective. In 25-54, the only age range that matters, CBS-FM reaches 2,050,000 (rounded) different people between 6 AM and Midnight, Monday to Sunday. Taking Sunday evening as an example of an "off" daypart, the reach of the 7 PM to Midnight segment is 104,000.
If a song is "forgotten" it isn't a hit. It may have been one once, but most songs that were once hits are not hits now. In radio, "hit" is generally defined as a song people want to hear on the radio today.
But forgotten songs can and do come back into popularity, thanks to use in movies, TV shows, or commercials; new re-releases, cover versions, or re-mixes being put on the market; or other current events involving the music and its original artist. So a station which only sticks to the list of well-tested, well-researched "textbook" hits is going to sound stale if it does not pick up on these trends.DavidEduardo said:
Changing CBS-FM is like The Price is Right going from Barker to Carey. It needed to be done, to freshen up the station sound. Look at WCBS's ratings now compared to the switch in June '05.
satech said:
That's why stations test the whole library and scads of "what if" songs several times a year. If there are any songs that are finding new interest due to any external influence, they are generally tested to see if the supposed interest is the same in the station's audience target.
Nobody made some secret list a decade ago that is being followed today. Information is refeshed as often as a station needs it or can afford it. While much of the data is used to up or down rotations on songs already in play, it can also be used to know when to kill a song, and when something else may be right to add.
Gold based stations seldom play remixes or covers unless they are also big hits... the listeners want to hear the original version. And the number of "comeback" songs produced by movies, TV and ads won't use up all the finges of one hand in any given year.
The risk is adding too many 'oh-wow' songs that appeal to a few, can drive away many more listeners with 'oh God what are they playing this for?'
David's correct; hits are hits. One-hit-wonder or needle drops never seem to test very well and whereas may seem like a fun novelty to some, can significantly increase tune-out if overused.
Sometimes our memories of what we heard on radio in the past, play tricks on us today.
David's correct; hits are hits. One-hit-wonder or needle drops never seem to test very well and whereas may seem like a fun novelty to some, can significantly increase tune-out if overused.
Sometimes our memories of what we heard on radio in the past, play tricks on us today.
Nobody made some secret list a decade ago that is being followed today---------------------------------------------
I love David Eduardo, I get a big kick out of the phraseology....
by the way, for some reason, "Surfin Bird" by The Trashmen is #3 on the UK Top 40,right alongside Rihanna, Bruno Mars, and all the rest...
"SURFING BIRD" for Goodness Sake!!!!!!...lol...go figure
I love David Eduardo, I get a big kick out of the phraseology....
by the way, for some reason, "Surfin Bird" by The Trashmen is #3 on the UK Top 40,right alongside Rihanna, Bruno Mars, and all the rest...
"SURFING BIRD" for Goodness Sake!!!!!!...lol...go figure
During his time at CBS-FM, Lorenzo says they were programmed for 38-year-olds. Now, he guesses it’s been lowered to between 31 and 40.
Well.....no.
If CBS-FM today were programmed to 38-year olds, they'd be aiming at people born in 1972. Classic hits to those people would be songs from 1988 (when they were 16) to 1994 (when they were 22). Lowering the target would mean even more recent music.
So CBS-FM now is aiming at an older average listener than it did when Lorenzo was MD.
Well.....no.
If CBS-FM today were programmed to 38-year olds, they'd be aiming at people born in 1972. Classic hits to those people would be songs from 1988 (when they were 16) to 1994 (when they were 22). Lowering the target would mean even more recent music.
So CBS-FM now is aiming at an older average listener than it did when Lorenzo was MD.
I
InSearchOfGear
Guest
lalumia said:
Having worked for Brian Thomas in the past, it's no surprise thet CBS-FM is #1 12+ and in every desirable demo. There are very few true programmers left in this industry and he is certainly one of the best. All success is well deserved. The station sounds great.
InSearchOfGear said:
Whoa. Let's not get carried away.
The most desirable demo, 25-54, has CBS FM in the last book at 2nd and tied for third in last 3 books.
Then there is the second most desirable, 18-49 where it is 5th in the book and 6th for last three books.
Next is 18-34, where it is 9th in book and in last three books.
Men 18-49 5th and Women in same demo 7th.
Women 25-54 4th, and in men it's first.
Out of 7 top sales demos, they are first in just one.
Nonetheless, that's enviable and more than salable as part of a buy to cover the high end of 25-54.
Here I agree, and, as stated before, the station is a marvelous adaptation of the forces behind changing demos and buying preferences into a very listenable and often fun radio station.
lalumia said:
That is the song that a group of people against the winner of "The X Factor" TV reality show being number 1 on Christmas weekend (as big a thing in the UK as the "song of summer" conjecturing here in the U.S.) has selected as their record of choice this year, after succeeding last year with an old Rage Against the Machine song that never got airplay in the U.S. or the UK when it was a new song. Unfortunately, they're competing this year with an all-star charity "performance" of avant-garde composer John Cage's "4'33"" (which consists of 4 minutes 33 seconds of utter silence) and I'm guessing that the two anti-"X Factor" records will cancel out each other and the winner of the show has the number one song in the UK this week.
Wednesday, Jan. 19th (6:18 pm) WCBS-FM played "Wild Wild West"
http://en.wikipedia.org/wiki/Wild,_Wild_West_%28The_Escape_Club_song%29
(1988) by The Escape Club. Throughout the song I wondered if the station had switched back to Jack once again.
http://en.wikipedia.org/wiki/Wild,_Wild_West_%28The_Escape_Club_song%29
(1988) by The Escape Club. Throughout the song I wondered if the station had switched back to Jack once again.
MORE RADIO TRUTH said:WCBS-FM played "Wild Wild West" (1988) by The Escape Club. Throughout the song I wondered if the station had switched back to Jack once again.
Wild Wild West is almost 23 years old now (#1 late '88). It's a classic hit. Soon, we'll be hearing the early 90's...mixed with the 80's, 70's, a few 60's and some late 50's sprinkled in.
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