Stop there and readjust your thinking.We need more "variety" on the FM dial. I know this is a sensitive (and sometimes political) subject, but we have plenty of Spanish/ethnic and religious stations. Demographic "European" or may I say "white" listeners are leaving the FM dial, for the lack of variety.
Nearly all Hispanics are classified in the Census as "white". And nearly all Lain Americans are in some percentage of European (Spanish and Portuguese) heritage.
And the people you are referring to, in research called "non-Hispanic whites", are only 39% of the San Francisco market.
So a lot of the programming in the market is based on what the other 60% of the market... Black, Hispanic, Asian being the largest groups... wants.
I doubt anyone has left this, or any other market, because there were not the kinds of radio stations they would prefer.Many leave the region altogether for a slew of factors, including, but not limited to there chose of OTA local radio.
No, it does not because there is very limited appeal of country among the ethnic groups I mentioned as well as among immigrants from places like Iran or Armenia or the central European nations. And country does not do as well where there is little country-based culture.For instance, having one, lonely country station (94.5) in the bay area is frankly BS. The bay area deserves two good country stations.
Country has only been successful on more limited signal stations going back 60 years or more.
There are plenty of alternatives online for people who are so firmly embedded in "white culture".I would like to see a few stations flip. I, myself have almost given up on terrestrial radio (and I'm of European decent), for the constant changing of formats and language.
In American history going back for over 200 years, immigrants who did not come from England have pretty much kept their language as they worked, often several jobs, to make a better life for their families. It's the second generation that becomes bilingual, and by the third generation they just know a little "kitchen talk" to speak with grandma.Lastly, as I said above, this is a very sensitive topic, but if you plan to come to the USA and call this land home, you should learn English (assimilate).
If you read about linguistics, a person who is not bilingual or a polyglot by early adolescence has a very hard time with a second language. Most immigrants have their first contact with English a decade later than that... and they are too busy and tired every day to spend hours and hours learning a difficult language.
The US has had media in other languages going back to colonial times. But beyond that, why should immigrants who become part of America not continue to enjoy their favorite music and styles that they grew up on? Like language, musical taste is formed in pre-adolescence and early adolescence.Nothing wrong with tuning into your home language, but that's why there is an open variety of formats and listening options at the lower end of the FM dial (87-91.9).
Besides reminding you that "San Francisco" was born as a fully Spanish speaking town, you should also be aware that America was built with immigrants from dozens and dozens of nations such as the Spanish and Chinese, as well as Original Nations, in California and, elsewhere, everything from the Irish to the Dutch to Germans, Italians, Poles, Indians, Iranians, Russians, and many more who came freely. And, of course, those from what are today several dozen nations in Sub-Saharan Africa who came against their will but are now a large part of our nation and our amalgamation of cultures.
Beyond that, radio is a business. If advertisers want to reach Hispanics and Asians in the Bay Area, they will buy time on a station in a language that is most effective in reaching them. Radio is a business, and station owners will target ad markets with different languages and music styles.
The market has 72 commercial stations. There are only 4 (one with two non-overlapping signals) significant Spanish language stations (and none of those is one of the better signals). There are a number of formats that are not even covered at all in the market.The bay area does not need 8 Spanish stations,
Of course, most of the religious stations are AM and use mostly inferior facilities that would, otherwise, be off the air.12 religious stations,
The reason there are no more country stations or classic rock ones is that advertisers and listeners will not support any more of them.and then throw in one classic rock and one country station just to keep everyone happy (I'm exaggerating the numbers for an example).
"Your" station was sold to a religious group because it could not make money and there was no buyer who wanted to do anything else with it.You can't have an extreme at one end (12 religious stations tying up the FM dial) without the augment for the other. Picking on religious stations for a moment, when is one to many? 10, 15, 20, or when "your" station is next to get the ax?
Yes, if we use that logic, there are too many stations programming for that tiny part of the market that is non-Hispanic white. Do you know what "hoist on his own petard" means? (You just did exactly that!)So, we need more variety on the FM dial in the Bay Area. What will flip next, i do not know, but we should distribute the listening options evenly for all.
Every time I think that our country is moving away from bias, prejudice and racism I find that there is still an "inner George Wallace" in many.
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