Sounds like your sales spiel for you radio station formats, David.
> > I know you're a big advocate for any Hispanic station
> > or format, but essentialy many in the US are serving
> > illegal aliens, I find that repulsive. The melting pot
> > concept in this country is apparently dead, hey welcome
> > to Mexico LA.
>
> The fact is that XETRA is a Mexican station. Many
> broadcasters in the US have LMAed such stations to sefve San
> Diego, but in doing so they have deprived Tijuana, a city
> just as big, of its own variety of program offerings.
>
> Ethnic media in the US go back to before the American
> revolution, when there were papers and perioducals in
> French, Dutch, German and such. As the big Irish (many did
> not speak English) arrived in the 1840's, followed by the
> Germans, and the Italians from the 1870's on and so forth,
> media for each group helped the first generation cope with
> living in a country with different customs and language.
>
> Despite popular belief that prior waves of immigrants
> learned good English rapidly, the assimilation occured in
> the second generation, just as today. Generally, the man of
> a family learned enough English for his job, but the wife
> frequently learned little or none.
>
> If you look at the Nielsen or Arbitron figures, in some
> markets like San Antonio and Albuquerque, less than 25% of
> Hispanics are Spanish dominant. Even in LA, nearly half are
> English dominant, since they are second generation or came
> here very young.
>
> Hispanic media for the bilingual second generation is
> expanding faster than any other sector, with stations that
> ocmbine both languages popping up every week this year.
>