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Fall 2 trends
- Thread starter jetfli
- Start date
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scottwmro
Guest
jetfli said:
Hey jet,
I wonder where Arbitron complies their trends. I can see 101.1 moving back up ahead of Mix due to a "short term/holiday" format change they did in late November until December 26th. In addition, the shorter amount of daylight hours in the winter months causes less time the 35 and up audience spends listening in the car and they are at home. I'm 43 and I can't say that for myself and my wife.
So what we have is kids 14-25 for the most part in the early evening hours, and where do they go, 101.1. I believe “The River” is too Hot AC for them, in my opinion.
I realize that some AC stations around the country do this sort of thing during the holiday season, (like what Mix 92.9 does) but when the holiday is over, the station has chased away some of their loyal (outside the holiday) audience and this can hurt as we approach the winter book.
Mix 92.9 will probably bounce back in the spring book. In a email conversation I was having with Buddy Sadler (olebud), he felt I was wrong on that statement, and I could very well be wrong in my thinking, but what bugs me is I've heard folks over the years say, "I love Christmas Music, but I get tired of hearing it".
I don't keep up with what 104.5 is doing, since it is a non-music station, but I really feel what they are doing is not very appealing to me, so I don't listen to them, but I question what type of audience it has. IMHO.....it's time for a format change for 104.5, but I'm not going to sit here and make recommendations. I guess what needs to be done is ABC/Citadel needs to study the market and see what might hold an audience from going to XM/Sirius/Ipods-mp3 players, etc.
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SwissVol
Guest
scottwmro said:
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SwissVol
Guest
SwissVol said:
Speaking of ipod, what was that saying that a station with no talent was like someone's ipod on shuffle play. Something such as that. As much as I enjoy my music programmed on my ipod to flow together like sunshine on a warm spring day
, Radio is still what most people want. People like to connect with their local radio personalities. Programs such as The House Foundation show, which btw as one who is tired of out of town morning shows, I applaud locally produced morning shows such as Jerry House's foundation. Now if someone would just get the music right again on rock radio, the total state of radio could be good as the good old days.Now if someone would just get the music right again on rock radio, the total state of radio could be good as the good old days. i couldn't agree more..never have understood why it HAS to come from out of town..my oldest son gave me an XM radio for christmas..i looked at the lineup on the box..didn't see ANYTHING i would listen to..with 4000 plus songs on my hard drive, i'm just a couple of mouse clicks from burning an mp3 of what I want to hear in the car...complete shows with vintage commercials, voicers from WLS, KCBQ,WABC..ETC..it's always 1980 or earlier inside the geo metro...hope my son kept the reciept for the XM thing...maybe i can exchange it for blank cd's...
delta...
before you box up the XM...try channel 6 for an hour...
before you box up the XM...try channel 6 for an hour...
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scottwmro
Guest
shooterz said:
To be honest with you, I've not seen this book's trends, I'm only going by my gut feelings, which doesn't count. I just don't like all sports radio, period. I guess it's because I'm not a sports fan. ???
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scottwmro
Guest
deltas69 said:Now if someone would just get the music right again on rock radio, the total state of radio could be good as the good old days. i couldn't agree more..never have understood why it HAS to come from out of town..my oldest son gave me an XM radio for christmas..i looked at the lineup on the box..didn't see ANYTHING i would listen to..with 4000 plus songs on my hard drive, i'm just a couple of mouse clicks from burning an mp3 of what I want to hear in the car...complete shows with vintage commercials, voicers from WLS, KCBQ,WABC..ETC..it's always 1980 or earlier inside the geo metro...hope my son kept the reciept for the XM thing...maybe i can exchange it for blank cd's...
According to some consultants I was speaking to in L.A. a few weeks ago, those days are long gone. There will be no more WLS, KCBQ, WABC, WCFL, etc, with those singing jingles with horns or whatever it was they used in the background for the jingle in the 60's and 70's. I lived or grew up with most of that era, and it was hip and nice for the time, but it had it's day and now it's gone. Larry Lujack knew these days were coming to an end in the late 80's, so that's why he retired from WLS/ABC. Speaking of Lujack, if he was to run for president, he would get my vote!
What people are wanting (the in thing) that the consultants tell me is these format's like "JACK" or "SAM". I can hear Sam 100.7 at the northern end of Sumner County. It's another Jack.
They tell me personallity radio is on a downslide again. The typical morning drive listener is tired of talk, talk, talk in the morning. This is making me think twice about what is on 1560 in the morning, Johnathan and Mary with talk, talk and more, talk! Some music is played, but not much. I'm under contract to carry the program, so I'm stuck with it for now.
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scottwmro
Guest
Mad Mike said:
I can't see how 101.1 got more points in the trends. I've listen to them in the morning a little while scaning and I've heard some "Classic Soul" hits like Joy & Pain from Frankie Beverly and Maze, but listening to them in the afternoon and at night, personally makes me SICK! :-\ But I relaize I'm 43 years old and that music is not for me!
a consultant is just an a$$hole 500 miles fom home with a laptop..if they new anything..then they would know what to do with..say 97.1 ..but they don't..personality radio gone..probably..but thats because there are no personalities on the air..no killer voices, clever or funny jocks..i contend some d*ckhead in LA doesn't have a clue about this part of the country..or care...now i realize i have not a clue about corporate radio other than a lot of people at the top have no clue either it seems..i'm sure i'm so far behind the current tech stuff it's a joke..but scott explain to me why you don't load your pc with what you want to play and do it inhouse..why have a feed from somewhere else ? i assume you have to load your local spots yourself..what am i missing? why pay for a service that can be done from your bedroom ?? it seems simple to me..so what don't i know ?? really curious. ???
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bub
Guest
To quote someone else on this board, "consultant" is a radio word for "between jobs." ;Ddeltas69 said:
Definition of a consultant: Someone who borrows your watch and then charges you to tell you what time it is.
Happy New Year to all on the Nashville board!
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scottwmro
Guest
deltas69 said:
I hate to tell you this, but consultants are more than just analyzing listeners and demographics of the market, but they are to look after their clients (the station owners) well being, such as budgets and accounts receivable. Over the past 15 years, we have seen dramatic changes in the industry and the consultant must be familiar with the top buying ad agencies national, as well as, regional, and locally.
As Mom and Pop businesses dry up and go away (like they what’s happening now in Gallatin, Pat) so does the local money. Oh yes, there are still mom & pop businesses in Gallatin and Hendersonville, but the big boys in their industry are driving them out by the droves. The ad agencies take over the advertising money from their corporate offices and I’ve seen local managers of stores getting memos from their corporate offices that they are to NOT use local money buying ads from small AM stations (i.e. WHIN, WMRO, WQKR) that have no ratings in the Nashville Metro. That local money is to be used to donate to non-profit organizations, can you spell TAX DEDUCTION!
This concept Pat is to do away with the Bill Buntin’s of the world and corporate management to get a handle on its sales and billing. Despite what Buntin tells you, this is one of the reasons he is no longer at C.C. anymore, as far as sales go. Even Jack at WHIN is going through the sales drop wows due to the ever changing corporate world, as agencies take over the advertising of the US corporate world.
Gallatin Football interest is dropping, as the older people who were younger in its “heyday” are dying off and the youth doesn’t have the “Greenwave Pride” that the students and parents of 20-25 years ago had.
We are in a corporate world of figures and numbers, times have changed. I wouldn’t go to the trouble of downing the PC (Personal Computer) because you’re using one yourself to type this message.
Where you’re behind in Pat is what is really going on in the industry. The trade mags, Radio World, Radio Ink, etc. is where I gather my information and you can NOT believe rumors from local jocks (what few are left) or local salespeople. They are just drama people! They have NO CLUE on what is really going on. Corporate makes its decisions way before they even know, then “BAM” there it is “CHANGE” they are lost in the shuffle, and the rumors start to fly!
It is much easier to run a satellite format than a MOD (Music on Harddrive format). Lot’s of those MOD stations only have 300 or so songs in the PC and they get wore out fast. Besides, being an affiliate of a satellite network has GAINED me revenue (paid to me by the satellite network), where I would not have received if I did the programming myself or was fully staffed.
Local produced morning shows like Jerry House's show in the morning cost lots of money to maintain, actually more money than you would believe. That is one reason that you hear the John Boy & Billy Shows, Hot Wings and Beer (or what ever it is), etc. If the station is SMART, they will use the satellite windows in the flex clocks to insert local content, but usually the ad agencies fill those up with spots, so local interest content gets kick out and then, it gets the older folks all stirred up because radio is not like it was 25 years ago. Just take a good look at the youth of America, and their media habits. That’s why I say terrestrial radio will die when they become our age!
Great post!
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scottwmro
Guest
NewtotheNasti said:
Thanks,
Jocks, Newspeople & Sales People who have retired or are about to retire hate me, but I tell the truth! I respect thier feelings, but the US economy, large & medium sized corporations, and the youth of America, are NOT going to turn back the hands of time. One guy got so upset with me about my opinions and "FACTS" that he sent me a private email ON NEW YEARS EVE!
Like I said, the way high ups in corporate make thier decisions, way before the planned changes take place. They stay slient, then BAM! The changes take place before anybody realizes what is going on, then the rumors fly, started by the empolyees at the bottom of the pit hole (jocks, news & salespeople, program directors, and some lower positions of management) that even spread to the general public, and some are very false.
There is one corporate broadcaster that is notorious about making these type of moves and shake ups in thier corporation. I've seen them do it too many times since they have been in this market.
youth of America, are NOT going to turn back the hands of time scott, i think you misunderstand a lot of us old farts position..i for one couldn't care less about the "utes" of america and the crap they listen to today...we lament that no one plays what WE want to hear...people my age are viable consumers, we may be in our mid fifties, but i promise, we still think like we're 18...at least the friends that i grew up with do. you would be stunned at the number of people that have called ME..wanting know why MAGIC 1560 turned off the oldies..they know I have nothing to do with the station, but as a lifelong gallatin resident, and former jock,musician, and well known oddity about town they figure i should know.people used to stop me and ask me whats wrong with their radio, it won't pick up this or that, or just hums...one guy years ago actually broght his radio to the station thinking since i'm on it..i should be able to fix it..i get calls like that all the time.. some call because they are having an argument about who sang this, or the name of a song they can't remember..they will sing a few lines and ask me what it is..i'm glad to help even as old and out of the loop as i am....
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scottwmro
Guest
deltas69 said:
Pat,
I think you still don't understand, and you're not an "old fart"! That is all in your head! You are only 5 years older than my eldest sister and 13 years older than me. You choose to listen to songs/pop hits from 1962-1975 because you played those on the radio locally, even when some of them were new, and this was duiring a time when WHIN was an AC station. Keep this in mind, Gallatin was very different back then, vs. today. This goes for all of Sumner County. Gallatin is not a small town anymore, it's the suburbs of Nashville. This goes for Hendersonville as well.
You're still not understanding Magic 1560's format. The Hot AC format gears to a audience demo of 30-54. You're almost right in that age bracket. The jocks on ABC's Hot AC format are your age or older. These "so called" people that are complaining to you about me changing Magic 1560's format and running down my name is just a small group of local Gallatin people with nothing else better to do. They are a minority, and I ignor them! Heck, it's been well over a year since it changed, can't they find something else to moan and grip about?
Buntin was the first to complain, but I quickly told him to have a least 150 to 300 "DIFFERENT" people from different age brackets make appointments to come to my office to complain. Nobody showed up. That has been a year ago. Buntin told me the guy who owns the place where he gets his hair cut complained to him, but I fired back and told Buntin that:
ONE: He needs to complain to me, not Buntin. I own the station, not Buntin.
TWO: The man has NEVER spent a dime advertising with the station in the 12 year run of the station's Oldies Format, so he has no right to complain. If you went in to his business, his radio was on one of Nashville's FM stations. I think you know whom I'm speaking of.
As I have described on the station's website, I made my statements why I changed the format to from Oldies to AC. Gallatin has grown, and so has Hendersonville! Just take a good look down Nashville Pike (a.k.a Gallatin Rd.). Newer houses are being built, new subdivisions, condos, new stores and corporate owned big businesses, etc, and even a Second High School (Station Camp High) that some residents in Gallatin tend to ignor!
Another problem is some men won't give the current artist music a chance, due to the Hot AC format does tend to lean more to the older female listener. Our Hot AC Format from ABC is an "Adult" format, and is not a "KIDDIE" format playing Brittney or Hip Hop Rap! There are lots of songs that 107.5, "The River" plays that we don't, due to my station is geared for mature adults, that are tired of Oldies, day in and day out, like what 96.3 & 97.1 was doing for a long time. There is always something new, something fresh on Magic 1560. Before, it was the same old 400 songs from 1964-1972, played over and over.
The so called "Oldies" that Magic 1560 plays now are from the 80's and early 90's. Pat, keep in mind that music from the 80's is getting on 25 years old. I've been out of high school longer than that. We do Retro Saturday Night, that gears to the people in thier 40's and early 50's.
On the business end, we make money from ABC off our Hot AC Website. That's something I didn't have before under the Oldies Format. I get buys, via email because the station is listed as a "Hot AC Station" in the Nashville Metro Book. In the Metro Book, 1010 WHIN is just listed as Country, but thier ABC, "Real Country" format does sound good and gives Jack the "pro sound" that can't be gotten out of 88% of the local air personallities around the Nashville area. In addition, he gets internet buys as well.
I have a contract to air The Jonathan & Mary Morning Show, coming from ABC's Hot AC Format. I'm starting to see good, positive, responce from the show. It is NOT a kiddie show, it's a Adult Program, dealing with issues and topics of the typical 30-54 demo. It would be nice if Dan Lopez, our P.D. in Dallas would have a conversation with you, so you can understand why I'm doing things this way. People my age (in thier 40's) and even thier 50's, listen to differnet types of AC formats. Now, have you listen to Jonathan and Mary in the morning yet?
Scott --- didn't you once say it didn't really matter what format you had, you'd still get similar revenues?
What if you went to talk or religious programming, would it actually help you BILL more? I think alot of people
are conditioned to just not understand music on AM. Especially Hot AC.
Youth of America is not really the demo any radio station should be worried about targeting. For the life
of me, I cannot see why AM single owners aren't going for the 40+ demo that has been thrown away by
CONsultants. And, that doesn't mean you have to play funeral music. I'd rather put my faith/trust in a demo
that may age or die off in ten to twenty years than one that will never have a clue that AM exists ... or
care.
I think Scotts pretty much accurate on his "rant." Having had the pleasure of a limited amount of AM experience
in Sumner County many years ago ...all I can say is unless your New Year's e-mailer has lived the dream,
locally, recently, etc., then he/she has no real dog in that hunt, perhaps just a bunch of opinions based upon book
knowledge. There is no real way to apply 'a one size fits all' approach to local AM radio stations. CR may
beg to differ.
Have you thought about a disco format? I hear there's many Sumner County residents begging for it.
What if you went to talk or religious programming, would it actually help you BILL more? I think alot of people
are conditioned to just not understand music on AM. Especially Hot AC.
Youth of America is not really the demo any radio station should be worried about targeting. For the life
of me, I cannot see why AM single owners aren't going for the 40+ demo that has been thrown away by
CONsultants. And, that doesn't mean you have to play funeral music. I'd rather put my faith/trust in a demo
that may age or die off in ten to twenty years than one that will never have a clue that AM exists ... or
care.
I think Scotts pretty much accurate on his "rant." Having had the pleasure of a limited amount of AM experience
in Sumner County many years ago ...all I can say is unless your New Year's e-mailer has lived the dream,
locally, recently, etc., then he/she has no real dog in that hunt, perhaps just a bunch of opinions based upon book
knowledge. There is no real way to apply 'a one size fits all' approach to local AM radio stations. CR may
beg to differ.
Have you thought about a disco format? I hear there's many Sumner County residents begging for it.
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