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Fall Arbitron Out: Analysis

R

radiodial

Guest
Once again time for the always fun, festive, and insightful Arbitron analysis from the local group here on the Houston board.

Take it away!!!
 
Can someone post the ratings, or let me know where to find them? Thanks.

> Once again time for the always fun, festive, and insightful
> Arbitron analysis from the local group here on the Houston
> board.
>
> Take it away!!!
>
 
http://www.radioandrecords.com/RRRatings/

These are only 12+ which doesn't really tell people like you or me anything, but there they are.

> Can someone post the ratings, or let me know where to find
> them? Thanks.
>
> > Once again time for the always fun, festive, and
> insightful
> > Arbitron analysis from the local group here on the Houston
>
> > board.
> >
> > Take it away!!!
> >
>
<P ID="signature">______________
Because you dance to disco but you still like rock.</P>
 
> Once again time for the always fun, festive, and insightful
> Arbitron analysis from the local group here on the Houston
> board.

KMJQ and KODA up quite a bit...the Christmas music helped Sunny.

All three country FM's drop...where did all the listeners go?

KHJZ drops...are things getting bumpy for Smooth Jazz?

La Mera Mera way up, La Raza way down. 92.1 stealing 98.5's listener base? Radio Ranchito doubles its numbers.

ESPN790 finally showing some upward movement but still well behind SportsRadio 610.

The Point continues to look increasingly pointless.
 
My dearest Roula,
What makes you more angry. The fact that you are an overweight, out of work, talentless radio person, or that Sam doesn't have any numbers and he's making 3 times what you and your "Seacrest" wannabe partner made combined? Whatever the case, I hope you enjoy the food a your parents place. Good thing Christies is doing well, at least that means your parents can support your leaching ass. How's the dishpan hands from washing all those dishes? Tell Seacrest that table #8 needs some more water and table 6 needs to be bussed.


> Mix
>
> 3.1 to a 2.6
>
> See Ya
>
 
You are a pathetic fool. I can swear to you that I am not anyone you know. As for the idiotic insults, you have showed what kind of a genius you are. If Sam does indeed make more than R&R, I hope he saves his money. He won't continue to pull in that kind of scratch with the crappy numbers he has. I mean that station hasn't seen morning numbers like this book since the Larry Moon days. (Only they didn't have to spend over a million dollars to suck back then.) My precition is that when R&R return, they will wipe their arses with Sam and Mix.
 
R&R return? What, is Christies starting an open mic night? The only thing those 2 will be wiping up in the future will be spilled beverages on the tables at Christies.

> You are a pathetic fool. I can swear to you that I am not
> anyone you know. As for the idiotic insults, you have
> showed what kind of a genius you are. If Sam does indeed
> make more than R&R, I hope he saves his money. He won't
> continue to pull in that kind of scratch with the crappy
> numbers he has. I mean that station hasn't seen morning
> numbers like this book since the Larry Moon days. (Only
> they didn't have to spend over a million dollars to suck
> back then.) My precition is that when R&R return, they will
> wipe their arses with Sam and Mix.
>
 
WAH WAH WAH

Fo,
were you the playground bully?
keep cashing in the Cheap Channel paycheck.

and FYI...dabomb is not Roula!<P ID="signature">______________
"we are the sons of no one
Bastards of Young!"</P>
 
Re: WAH WAH WAH

No, actually I wasn't. I just hate stupid whiners. The same type of person that came on here and cried about KLOL. dadouche is worthless... actually this board is worthless, but I like to come on here and stir the simpletons up.

> Fo,
> were you the playground bully?
> keep cashing in the Cheap Channel paycheck.
>
> and FYI...dabomb is not Roula!
>
 
> http://www.radioandrecords.com/RRRatings/
>
> These are only 12+ which doesn't really tell people like you
> or me anything, but there they are.
>
> > Can someone post the ratings, or let me know where to find
>
> > them? Thanks.
> >
> > > Once again time for the always fun, festive, and
> > > insightful Arbitron analysis from the local group here on the
> > > Houston board.
> > >
> > > Take it away!!!
> > >
It's true that the 12+ numbers don't tell us how a station is doing in any given demo, but if the numbers are dropping steadily or there is a big jump, you can be sure that the numbers in their demo are doing the same thing. From looking at the numbers for Phases one and two, I can tell that Sunny 99.1 had nearly a 9 in December, which was reported in one of the trades. Same goes for Magic 102, they were over a 7 for December to tie KODA for first place. You can get a feeling for what a station is doing. In the case of KROI doing much better in December or KPRC-A slipped a little more in December.
#1t KMJQ swaps with The Box and Radio Ones stays in first place but shares with
#1t KODA Christmas is very good to Sunny and Clear Channel. Both Sunny and Magic in the mid six range, giving Sunny nearly a 9 for the month of December. Actually KODA tied their ratings for Fall of 2004 this year. I was on Sunny's web site the other morning at 4am and if the songs played for the last hour were correct, it looks like Santa left some new music loaded in the computer and some decent cuts at that.
#3 KBXX just .1 behind #1 and Radio One goes out of '05 a winner and into '06 with an even brighter future with the new hire at KROI, plus KROI was up nice, nearly a point.
#4 KLTN up again for another book. Univision has plenty and I mean plenty of competion, but Estereo Latino will likely stay the top dog in the hot race for the Hispanic listener.
#5 who else KRBE, but KRBE is very close to losing that #5 spot they have held for so long. They are nearly 2 points from 4th place and only .3 from 6th place. I wonder if it's because everytime I hit the button for 104 they are playing hip hop? Down by a half point.
#6 KTRH-A down nearly a half, but the usual fluctuation.
#7 KILT Down, but only .2, Cox lost over a point between Legends and 93Q. Country has sure lost it's popularity compaired to even ten years ago.
#8 KTBZ down over a half and a bit more than their usual fluctuation, but still holding onto the top ten. Likely up more next month than they lost this last month.
#9 KPTY Just over a three for the last three books, but the Party continues in good shape.
#10 KLOL Mega finishes out the top ten and up a couple tenths. The most interesting thing to watch in Houston radio this year is going to be all the maneuvering of the stations going after the Hispanic Market. There have been three changes in two weeks and it is just the tip of the iceberg. With Houston's Hispanic population and the money at stake and the traditionally Anglo companies moving in, it will be an interesting year. Second place will be what all the stations do to keep from losing listeners to other delivery systems such as Satellite and Internet Radio. Radio got way to smug and now they are going to pay the price. With friends like the RIAA, radio does not need any enemies either. HD Radio is not going to be the savior of FM this year, maybe never. HD Radio will kill AM radio for the handful of stations that can even use it in the major cities. The government should never have been allowed to choose which system was used. It should had been a panel of radio engineers that know how radio works and then we would have the finest digital system in the world that worked 24/7 on AM and FM. {Rant over, medication working}.

The rest is not worth going through, not much in the way of surprises. If CBS Radio goes to HD Radio look for The Wave to wind up on the 2nd or 3rd channel, unless their numbers go up big time next book KHJZ is toast with Smooth Jazz, which has burned itself out to nearly the level of The Point. KPRC-A may be headed for a race with Dan Patricks KSEV and Cox Radio should look at the nice little jump that KLDE took. Maybe they should spend a little time and money on their other stations. One more note to anyone from Cox radio that might read this, That 70's Show was canceled. HINT. One surprise is that a station playing Vietnamese music hasn't made the ratings. Maybe there are too many different stations and the audience is too fragmented or the books don't get into the hands of the Asian population.

Another month and is Houston radio any better?

Mike O
 
> > http://www.radioandrecords.com/RRRatings/
> >
> > These are only 12+ which doesn't really tell people like
> you
> > or me anything, but there they are.
> >
> > > Can someone post the ratings, or let me know where to
> find
> >
> > > them? Thanks.
> > >
> > > > Once again time for the always fun, festive, and
> > > > insightful Arbitron analysis from the local group here
> on the
> > > > Houston board.
> > > >
> > > > Take it away!!!
> > > >
> It's true that the 12+ numbers don't tell us how a station
> is doing in any given demo, but if the numbers are dropping
> steadily or there is a big jump, you can be sure that the
> numbers in their demo are doing the same thing. From
> looking at the numbers for Phases one and two, I can tell
> that Sunny 99.1 had nearly a 9 in December, which was
> reported in one of the trades. Same goes for Magic 102,
> they were over a 7 for December to tie KODA for first place.
> You can get a feeling for what a station is doing. In the
> case of KROI doing much better in December or KPRC-A slipped
> a little more in December.
> #1t KMJQ swaps with The Box and Radio Ones stays in first
> place but shares with
> #1t KODA Christmas is very good to Sunny and Clear Channel.
> Both Sunny and Magic in the mid six range, giving Sunny
> nearly a 9 for the month of December. Actually KODA tied
> their ratings for Fall of 2004 this year. I was on Sunny's
> web site the other morning at 4am and if the songs played
> for the last hour were correct, it looks like Santa left
> some new music loaded in the computer and some decent cuts
> at that.

They'd better be loving MD Anderson, Hermann memorial and every Hallmark store that plays them in the background...they have a lot of help in this city to garner those kind of ratings.

> #3 KBXX just .1 behind #1 and Radio One goes out of '05 a
> winner and into '06 with an even brighter future with the
> new hire at KROI, plus KROI was up nice, nearly a point.
> #4 KLTN up again for another book. Univision has plenty and
> I mean plenty of competion, but Estereo Latino will likely
> stay the top dog in the hot race for the Hispanic listener.
>
> #5 who else KRBE, but KRBE is very close to losing that #5
> spot they have held for so long. They are nearly 2 points
> from 4th place and only .3 from 6th place. I wonder if it's
> because everytime I hit the button for 104 they are playing
> hip hop? Down by a half point.

Nop, just a small fluxuation...Part of KRBE's continued success is their playing increased hip hop...why I still believe they are one the best CHR's in the country is their ability to balance pop, pop/rock, dance, R&B and rap...
Only Z100 in NY comes close. You'll never realize what we have in Houston in KRBE until you go to other cities and hear the crap for Top 40 stations they have, with nothing but the same hip-hop/rap and caffienated airchecks.
KRBE plays it all and they have live and local talent. What a jewel.

> #6 KTRH-A down nearly a half, but the usual fluctuation.
> #7 KILT Down, but only .2, Cox lost over a point between
> Legends and 93Q. Country has sure lost it's popularity
> compaired to even ten years ago.

On what basis? The Country Music Awards cracked the top 20 in Nielsen's TV ratings, something Rockstar: INXS and the American Music Awards could not do. Carrie Underwood won American Idol as a country singer and has already sold over 2 million records.
Personally, most country disgusts me (especially Toby Keith), but I know that I have to hear a lot of country because it is a very popular genre.
KASE has been the number one station in Austin countless times over the years...this in a city that's supposed to be "weird" and like strange alternative and rap music...not the case

> #8 KTBZ down over a half and a bit more than their usual
> fluctuation, but still holding onto the top ten. Likely up
> more next month than they lost this last month.

Agreed...KTBZ still missing a few artists...but going mostly 90's and recurrents during the day has been a winner for them...they still need to play GNR and more Tool and Rage, but they're not going to listen to anyone as long as they're equaling or topping the previous month's revenue.

> #9 KPTY Just over a three for the last three books, but the
> Party continues in good shape.
> #10 Mega finishes out the top ten and up a couple
> tenths. The most interesting thing to watch in Houston
> radio this year is going to be all the maneuvering of the
> stations going after the Hispanic Market.

I still think Mega was a bright investment for CC even with its ratings and revenue plummet. The station was prescribed to cater an underserved part of the Hispanic population and was only one of a few that exist here in the US. It was a fresh sounding station in the Houston market (even if reggaeton has really been around 15 years). I've liked the presentation of the station as well.
Unfortunately, I never figured reggaeton to be a music style that could hold a format and it is apparently not--cutting parts of the Hispanic market in two like a steak knife.

There have been
> three changes in two weeks and it is just the tip of the
> iceberg. With Houston's Hispanic population and the money at
> stake and the traditionally Anglo companies moving in, it
> will be an interesting year. Second place will be what all
> the stations do to keep from losing listeners to other
> delivery systems such as Satellite and Internet Radio.
> Radio got way to smug and now they are going to pay the
> price. With friends like the RIAA, radio does not need any
> enemies either. HD Radio is not going to be the savior of
> FM this year, maybe never. HD Radio will kill AM radio for
> the handful of stations that can even use it in the major
> cities. The government should never have been allowed to
> choose which system was used. It should had been a panel of
> radio engineers that know how radio works and then we would
> have the finest digital system in the world that worked 24/7
> on AM and FM. {Rant over, medication working}.
>
> The rest is not worth going through, not much in the way of
> surprises. If CBS Radio goes to HD Radio look for The Wave
> to wind up on the 2nd or 3rd channel, unless their numbers
> go up big time next book KHJZ is toast with Smooth Jazz,
> which has burned itself out to nearly the level of The
> Point. KPRC-A may be headed for a race with Dan Patricks
> KSEV and Cox Radio should look at the nice little jump that
> KLDE took. Maybe they should spend a little time and money
> on their other stations. One more note to anyone from Cox
> radio that might read this, That 70's Show was canceled.
> HINT. One surprise is that a station playing Vietnamese
> music hasn't made the ratings. Maybe there are too many
> different stations and the audience is too fragmented or the
> books don't get into the hands of the Asian population.
>
> Another month and is Houston radio any better?
>
> Mike O
>

Thanks Mike for your always exceptional comments. The few comments I made is all I could muster and maybe I can add a little more later.
 
If CBS Radio goes to HD Radio look for The Wave
> to wind up on the 2nd or 3rd channel, unless their numbers
> go up big time next book KHJZ is toast with Smooth Jazz,
> which has burned itself out to nearly the level of The
> Point.

Incorrect. The demos were actually good. They did not go down as you suggest. Just because a station goes down in 12+, does not necessarily mean that the deoms goe down. AGAIN, 12 PLUS is meaningless! Discussions have been underway for many months about the other HD 95.7 posibilities. One of those discussed was all jazz, amoung others.
 
> > #6 KTRH-A down nearly a half, but the usual fluctuation.
> > #7 KILT Down, but only .2, Cox lost over a point between
> > Legends and 93Q. Country has sure lost it's popularity
> > compaired to even ten years ago.
>
> On what basis? The Country Music Awards cracked the top 20
> in Nielsen's TV ratings, something Rockstar: INXS and the
> American Music Awards could not do. Carrie Underwood won
> American Idol as a country singer and has already sold over
> 2 million records.

Looking over the past 4 years at Q's numbers at least, the station has dipped in the fall and bounced back in the winter every time. Does this mean that people's interest in country is seasonal? Is it just a weird Arbitron fluke? Does RodeoHouston give country a spike in the winter book? Your guess is as good as mine, but I lean towards the Arbitron fluke. <P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
Houston radio wet dream 2006 (something fishy ...)

[From the Malice Aforethought dept., nyuk nyuk nyuk: Normally I'm serious here, or try to be. But the continuing banter about Christie's, and possibly a temporary shortage of sleep (and could Friday afternoon have anything to do with it?), inspired me to become momentarily silly. So indulge me for a moment if you will. BTW, I'm not trying to be insulting here, just funny...]

Look, shrimp, these Christie's posts seem fishy to me. Maybe your brain is deep-fat-fried, which is why this seems so half-baked. Perhaps you should see a brain sturgeon. But I think you keep making these posts ... on porpoise. It's hard to fathom why you'd keep doing this. We just keep floundering around here. This has gone way off the deep end. Maybe you've spent too much time at the sand, er, salad bar. Lettuce give you a tip, though. Maybe it's time to turn the tables and bus them right out of here ... to Beaumont, maybe? (Nahhh, Surfside would be better.) ;-)

Or, you could always sing for your supper, like one of the New Christie's Minstrels.

OK, you might want to wave goodbye when you sea this post.

Oh, and I hasten to add: Do fries go with that shake?

(With apologies to Kip "Wet Dream" Addotta, not to mention the legendary George Clinton...)

(P.S., lest anyone misunderstand -- I'm not trying to be particularly insulting, just funny, as I said. This post isn't a flame, or even a warm frying pan ... maybe it's just a communist fish -- er, red herring... Anyone who doesn't like this, well, maybe they can't take the pun-ishment. But, okay, maybe we should drop the subject like a hot potato... Um, can I get butter and sour cream with that?)

(BTW, lookee here what I just found: http://www.kipaddotta.com/)

(On a semi-serious note, I just Googled Christie's and found a website for the restaurant, http://www.christies-restaurant.com/ , which included the following comment: "Click Here to find out about Roula & Ryan." - !!!)
 
> > #5 who else KRBE, but KRBE is very close to losing that #5
> > spot they have held for so long. They are nearly 2 points
> > from 4th place and only .3 from 6th place. I wonder if it's
> > because everytime I hit the button for 104 they are playing
> > hip hop? Down by a half point.
>
> Nop, just a small fluxuation...Part of KRBE's continued
> success is their playing increased hip hop...why I still
> believe they are one the best CHR's in the country is their
> ability to balance pop, pop/rock, dance, R&B and rap...
> Only Z100 in NY comes close. You'll never realize what we
> have in Houston in KRBE until you go to other cities and
> hear the crap for Top 40 stations they have, with nothing
> but the same hip-hop/rap and caffienated airchecks.
> KRBE plays it all and they have live and local talent. What
> a jewel.
>
I agree that KRBE is one of the finest Top 40 stations you will find in any city. For what ever resason they took a nasty dive in the Fall 2005 Book that places KRBE with the pack of 15 stations between 2.0 and 3.9. Hopefully KRBE will not follow the pattern of last year from Fall 2004 to Winter 2005 where they fell 0.8 to the same rating they have at this time. If KRBE falls any more in the 12+ ratings they will likely lose that number five spot that they have held for so long. I would believe that it is just the normal fluctuation of any station between one book to the another and KRBE will be back up in the ratings again next month and the Winter 2006 Book.
>>
> > #6 KTRH-A down nearly a half, but the usual fluctuation.
> > #7 KILT Down, but only .2, Cox lost over a point between
> > Legends and 93Q. Country has sure lost it's popularity
> > compaired to even ten years ago.
>
> On what basis? The Country Music Awards cracked the top 20
> in Nielsen's TV ratings, something Rockstar: INXS and the
> American Music Awards could not do. Carrie Underwood won
> American Idol as a country singer and has already sold over
> 2 million records.
> Personally, most country disgusts me (especially Toby
> Keith), but I know that I have to hear a lot of country
> because it is a very popular genre.
> KASE has been the number one station in Austin countless
> times over the years...this in a city that's supposed to be
> "weird" and like strange alternative and rap music...not the
> case
>
I'll rephrase to my comment about Country music and it's popularity to more {hopefully} accurately convey what I meant. Country music does not dominate the ratings in Houston anymore and is definitely not leading the pack like it was only ten years ago.. Back in the day when KIKK, KILT, KENR were giants in the ratings. It shows the changing make-up of musical tastes in Houston over the years. Country is doing very well in many markets and Houston is no exception with KILT being a consistant top ten station. Any station that is in the top ten is doing damn good. There are 97 radio stations in the Houston DMA and that means you are up against a lot of competition. Personally I do not care for as much of the country music that is being released today as I did ten or more years ago. If I listen to Country it is Country Legends 97.1 which plays some of the finest country music ever made. It is just a shame that Cox Radio is too damn cheap to staff the station with more than one person. I have more than enough Country CD's to listen for weeks without repeating any and don't need a radio station that is doing the same thing I am, just playing music. If I put the radio on, I want to hear a friendly voice that is announcing the music and giving me the latest weather and traffic problems or just bs'ing about whatever is on their mind.
 
> If CBS Radio goes to HD Radio look for The Wave
> > to wind up on the 2nd or 3rd channel, unless their numbers
> > go up big time next book KHJZ is toast with Smooth Jazz,
> > which has burned itself out to nearly the level of The
> > Point.
>
> Incorrect. The demos were actually good. They did not go
> down as you suggest. Just because a station goes down in
> 12+, does not necessarily mean that the deoms goe down.
> AGAIN, 12 PLUS is meaningless! Discussions have been
> underway for many months about the other HD 95.7
> posibilities. One of those discussed was all jazz, amoung
> others.
>
I feel sad for anyone who can't find meaning in something. True 12+ does not sell air time, does not tell the whole story or give you the big picture, but meaningless - It is very possible for the 12+ to go down and the core demo go up, but generally unless a station is new or has just made major changes to the format, when the numbers go down they are across the board or the core demo. I suggested a few months ago about 95.7 playing Traditional Jazz but that was shot down as too niche, surprise it looks like that will be HD2. KHJZ is #19 out of 97 stations, that is still in the upper 25% and not bad. We will see next book where The Wave is, it might be up a point and I am totally wrong about the "smooth jazz" format being burned out. That is 75% of the fun of using 12+ and deciding what might happen, the unknown of next month. If KHJZ bills well with high profile clients, it really doesn't matter if the station has any ratings that show up. There are some stations that do very well financially that don't even show up in the ratings. Number one in the ratings doens't mean number one in billing or profit.
 
> I'll rephrase to my comment about Country music and it's
> popularity to more {hopefully} accurately convey what I
> meant. Country music does not dominate the ratings in
> Houston anymore and is definitely not leading the pack like
> it was only ten years ago.. Back in the day when KIKK,
> KILT, KENR were giants in the ratings. It shows the
> changing make-up of musical tastes in Houston over the
> years. Country is doing very well in many markets and
> Houston is no exception with KILT being a consistant top ten
> station. Any station that is in the top ten is doing damn
> good. There are 97 radio stations in the Houston DMA and
> that means you are up against a lot of competition.
> Personally I do not care for as much of the country music
> that is being released today as I did ten or more years ago.
> If I listen to Country it is Country Legends 97.1 which
> plays some of the finest country music ever made. It is
> just a shame that Cox Radio is too damn cheap to staff the
> station with more than one person. I have more than enough
> Country CD's to listen for weeks without repeating any and
> don't need a radio station that is doing the same thing I
> am, just playing music. If I put the radio on, I want to
> hear a friendly voice that is announcing the music and
> giving me the latest weather and traffic problems or just
> bs'ing about whatever is on their mind.
>

Fair enough.
If we're just localizing the country format to this market, listenership among African Americans and first-generation or "un-assimilated" Hispanics is relatively low. As we all know and have heard ad nauseum, these two demos are the fastest growing in this market.
If I was a consultant or an analyst, I would tell any company that country music is still a solid investment. I agree that the books are down for all country stations and it's fair to say that the days of Houston being a city "where country rules everything" are over.
I think the need for as many country stations as we have will continue to decline (even if it is only 3--I'm including Country Legends).
Houston has one alternative station and maybe we will see a day in the next two years, when there is only one contemporary country station.
I'd certainly rather put a country station here than in LA or NYC.

Thanks again Mike for the comments.
 
> I feel sad for anyone who can't find meaning in something.

I'm not sure why you are trying to read something into it. I should have never responded in the 1st place. My point was made in a previous post some time ago and was backed up by the other professionals in this business. I will no longer belabor the point.

>I suggested a few
> months ago about 95.7 playing Traditional Jazz but that was
> shot down as too niche, surprise it looks like that will be
> HD2.

Not a suprise at 24 Greenway. It was something that had been discussed long ago and before you made that post. The fact of the matter is, I cannot comment on the internal operations of KHJZ. Suffice to say that there is a lot more that I know about that and other subjects. To discuss these things in this forum would put my position in jepordy. A breach of confidentiality can give cause to dismissal.

I will comment on may other radio/TV related subjects, but not inside info. Sometimes I want to, but I let it pass.
 
Re:Are you kidding me?

> No, actually I wasn't. I just hate stupid whiners. The same
> type of person that came on here and cried about KLOL.
> dadouche is worthless... actually this board is worthless,
> but I like to come on here and stir the simpletons up.

I can't believe you just compared Roula and Ryan to KLOL. Not even in the same league. KLOL had 34 years of heritage. Roula and Ryan couldn't even come up with 34 minutes of entertaining material.
 
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