Nobody wanted to hear or see rosecitymedia called out for an egregious punctuation error, except for WMC, who delights in such things, but I'm afraid that's just what I'm about to do.
Six demerits, rose, for #52,961, in which you not only change "its" to "it's" in your starting clue, but you also appear to tell dmargalotti that his "its" was incorrect. Nope, the possessive form of "it" is, indeed, "its." "It's" is a contraction for "it is."