Rules started out as the last word. Along the way, it became the last word or phrase...whatever was in bold. Could be a word, phrase, proper name, whatever. If you are the one giving the new clue, just make sure you put in bold (preferably bold rather than quotations) whatever you want the next person to start the next clue with. Get it?? Official rules (such as they were) are wayyyyyyyyy back on page 1 given by TheDude who breaks the rules more than anyone else anyway and, more often than not, is very unoriginal with his answers which we also dont like. ;D
Stuart, since you didnt put anything in bold, I'll just go with this:
Ava Gardner Museum is all about Ava's life and loves.
Loves is in bold.....go with that.