Time of year usually refers to seasons such as summer, which is the season of the rock 'em, sock 'em, blockbuster movie.
(I have seen Star Trek, the prequel: It is loud, it has many explosions; the CGI could have been better, but my vertigo did kick in twice; Spock is, as always, wonderful: new Spock and old Spock--his story is, as always, the most complex and best BUT his mom could not have died as she did in the movie because she is in the series. Jim Kirk is a jerk, no matter who plays him, but all the actors are faithful to their characters--Damn it, Jim, I'm a doctor not a mathematician!)