TheBigA said:
There's a lot more to broadcasting than being on the air. And given the consolidation of radio stations, there are more jobs in broadcasting OFF the air than on it. That's why colleges need to teach broadcasting.
I went to College of San Mateo, the well-respected college that gave us the Giants' Jon Miller, KGO's Michael Amatori, tabloid TV reporter Steve Wilson, and others. The courses in our major were all about announcing, production, and engineering. We were taught nothing about station management, sales, accounting, or other behind the scenes aspects of broadcasting at all. And this was one of the top-notch schools in the industry.
But truth be told, station management, sales, and accounting aren't that much different from those same disciplines in other industries. If someone can sell supplies to restaurants they can probably sell ads to mattress stores. If they can do bookkeeping for a dentist they can probably find their way around a radio station's books.
So, what's left is announcing, production, and engineering. While engineering isn't a non-brainer, it's vastly simpler than it was 30 years ago. Today the non-transmitter stuff is largely computers and routers, and the transmitters are largely modular. And then engineers usually call in specialists to deal with antenna pressure leaks, modulators gone bad, and tower lighting.
That leaves us with announcing and production. Any 15 year old kid probably has a better mixing board in his room than most radio stations have. Announcing? Well, you don't need a college curriculum to teach announcing. That item could be combined with basic voice coaching. I developed by "Voice of God" voice from singing lessons, not announcing lessons. I developed my inflection not from announcing lessons but from theatre productions and writing.
That now leaves us with little to no need for a college-based broadcasting curriculum at all.
Or am I missing something here?