FCC Grilling KUSF/KDFC LMAers

[recto101]

I used to want to be a broadcasting major in High School but I dropped out of Broadcasting for Biotech and Pharmacy mainly because I figured in some areas of the world people might only use the web like Youtube, itunes and Live 365 and to be a broadcasting major you have to focus on TV and Radio. While graphic designer and computer programming focuses on web. For some people TV and Radio are obsolete.

Okay it is possible for Broadcast departments and majors at colleges to still exist but it must implement more on web Marketing to the audience.

- The technical training of recent years is really being replaced by the kind of training you need to be part of an IT department. But not many of those engineering types are also good at the creative side. That's why I tell people who ask me about how to prepare to "get into broadcasting" that the best education is a liberal arts one, with journalism training in broadcast-style writing and covering spot news, too.

Some has to explain to the IT people what's needed. The IT people know how to build web sites, but they have no idea what content on it will interest people. That's where broadcasters come in. So I believe broadcasters need to know the IT language along with their other content and audience knowledge. In other words, a basic colege student needs to know more than they used to. They need to know what everyone else does in order to be an effective Ops Manager. And they really need a graduate level statistics background to understand Arbitron. Radio has become way more complicated than time & temp. A lot of older professionals haven't kept up, and they're now on the beach.

 

[TheBigA]

Okay it is possible for Broadcast departments and majors at colleges to still exist but it must implement more on web Marketing to the audience.

That's what many schools are doing. If you look at job posting at colleges, there is a need now for instructors with web marketing and content background. If you're an out of work broadcaster looking for a job as a teacher, and you think you can teach segues or announcing, you're going to be disappointed. Another part is you're not necessarily teaching kids to take jobs at major radio companies, but rather to be self-employed owner/operators of internet radio stations. How do you turn a home radio station into a source of income? That will take education.