Johnster said:
I have been listening to 87.7 the last few days and I know they are a pirate but besides that I can't believe the programming. Folks yelling and acting like they have very limited vocabularies. I guess it's the way Hip Hop folks are supposed to talk but it sounds ridiculous on the radio. Yelling with bad grammar. When folks try to paint these pirates as if they serve some sort of community purpose is this it?? Acting like the community is illiterate on purpose to be cool. Rapking I don't see it...They sound like fools screaming into a mic. References to booty calls... women referred to as shorties and heap full of YO, YO YO's. That's a great community service.
"shorty" is not derogatory. also content is presented in urban vernacular because thats the language of the target audience. the energetic mic sets ("screaming") are par for the course. all the big hiphop dj's (funk flex, kayslay, kid capri, clue etc) present content in that manner. its not a hot 87.7 thing, its a hiphop thing. if your target audience is young urban people, you must speak their language and present content in a manner inline with hiphop culture.
i interviewed two potential employees at my former company - both had masters degrees and both used incorrect grammer during the interview. unfortunately you cannot judge a person on proper language usage anymore.