Feb 2020 Ratings

[davideduardo]

AAA hasn't had much success in Seattle. KMTT (The Mountain) was a well-programmed attempt that fell apart once PPM was rolled out.

Just like Smooth Jazz, the AAA format tended to have a narrow cume and long TSL. When the PPM exposed that nobody listened hour after hour continuously, those formats fell considerably.

Smooth Jazz ended up low-ranked and leaning older.

AAA still had younger listeners, but mostly 45-54. Now they are all over 55 and not a good sales prospect. Only the real heritage AAA stations survived somewhat... Denver and Portland (OR) are about the only strong survivors in the PPM markets.

 

[MVB13]

I mean like Hot A/C or Adult Top 40

 

[TheBigA]

I mean like Hot A/C or Adult Top 40

Like Star? My view is iHeart has a lot of adult formats in Seattle. They need something younger.

They have classic rock, classic hits, and adult hits. KUBE is rhythmic, and Kiss isn't.

 

[semoochie]

I mean like Hot A/C or Adult Top 40

There used to be a difference between the two: Adult Top 40 was more current based and quicker to follow a trend. Does it even exist anymore?

 

[TheBigA]

There used to be a difference between the two: Adult Top 40 was more current based and quicker to follow a trend. Does it even exist anymore?

You can chop the salad so many times before it turns to mush.

 

[semoochie]

You can chop the salad so many times before it turns to mush.

This recent turn in the conversation made me think of something that I hadn't considered in 20-30 years: Small town Top 40s used to be basically what used to be Hot AC in tempo. It would be like dayparting, only all the time. I don't think this occurred before music became more rhythmic. I don't know if this is still going on or not because I haven't been to a small town in many years!

 

[TheBigA]

This recent turn in the conversation made me think of something that I hadn't considered in 20-30 years: Small town Top 40s used to be basically what used to be Hot AC in tempo. It would be like dayparting, only all the time.

The other factor is how quickly you turn over the playlist. CHR moves music faster than Hot AC

People talk about country as a version of CHR, but lately their songs hang around too long to qualify.

 

[bobdavcav]

I know there's at least one, and Semoochie, it's not all that far from you. KYTE down in Newport is Hot AC by day, but goes CHR at about 9 P.M. As for Kiss, they actually did well as a Hot AC a few years ago.

 

[Kelly A]

I know there's at least one, and Semoochie, it's not all that far from you. KYTE down in Newport is Hot AC by day, but goes CHR at about 9 P.M. As for Kiss, they actually did well as a Hot AC a few years ago.

After 9PM in Newport OR. is when the five local teens might be listening to the radio.

 

[semoochie]

I know there's at least one, and Semoochie, it's not all that far from you. KYTE down in Newport is Hot AC by day, but goes CHR at about 9 P.M. As for Kiss, they actually did well as a Hot AC a few years ago.

That is a very weird station! They re-licensed to a town in the Willamette Valley and moved their tower to the Coast Range. The station covers the entire Willamette Valley and even parts of the Portland area, or rather it did before they moved back to the old antenna in Newport! They don't appear to be authorized to be there and they've been there awhile now!

 

[crainbebo]

After 9PM in Newport OR. is when the five local teens might be listening to the radio.

That KYTE signal is big, and I'm sure more than 5 listen to it, but I'm not sure if there has been change to the north of Newport when they moved transmitters to serve Salem. Heard them all the way in Pacific Beach WA 9 yrs ago, relatively clear at times. KCRF 96.7 is even stronger, with the xmitter right at Depoe Bay and nothing but water in the way to Grays Harbor.

 

[bobdavcav]

That signal is definitely weird, lots of tiny little bad spots in Lincoln City but appears to be a big signal.