Feb PPM

[jeffdfw]

David or Domingo... will you please post the 25-54 numbers for February for D/FW? Many thanks!

 

[Huff]

RANK, PERSONS 25-54
DEC - HOL - JAN - FEB
KLNO-FM 1 1 1 1
KSCS-FM 3 3 2 2
KZPS-FM 4 8 4t 3t
KHKS-FM 5 4 3 3t
KVIL-FM 2 2 4t 5
KDMX-FM 10 9 10 6
KPLX-FM 6 5 8 7
KTCK-AM 16t 14 9 8
KKDA-FM 8t 10t 7 9
KBFB-FM 13t 16t 13t 10
KJKK-FM 13t 6 6 11
KLUV-FM 8t 13 13t 12
KSOC-FM 15 12 11 13t
KLTY-FM 7 7 12 13t
KTCY-FM 11t 10t 16 15
WBAP-AM 26t 26t 24 16t
KRNB-FM 21 18t 19t 16t
KDGE-FM 20 16t 19t 16t
KESS-FM 11t 15 13t 16t
KEGL-FM 18t 22 17 16t
KNOR-FM 16t 20t 18 21
KERA-FM 24 24t 25 22
KESN-FM 22 18t 21t 23t
KBOC-FM 26t 24t 26t 23t
KPMZ-FM 23 23 21t 23t
KMVK-FM 25 20t 21t 26
KRLD-AM 29t 29t 26t 27t
KDBN-FM 26t 26t 28 27t
KLIF-AM 29t 29t 29 29
KZZA-FM 31 31t 30t 30
KDXX-FM 32 31t 30t 31
KRLD-FM 18t 28 30t 32
KFZO-FM 34t 33t 35t 33
WRR-FM 33 33t 33 34
KZMP-AM 39 39t 40t 35
KEOM-FM 34t 39t 35t 36t
KKDA-AM 38 39t 35t 36t
KFLC-AM 36t 37t 40t 36t
KCBI-FM ~~ 35t 34 36t
KVRK-FM 36t 35t 35t 40
KSKY-AM 40t 39t 40t 41t
KLAK-FM 42t 37t 35t 41t
KFWR-FM 40t 39t 40t 41t
KTFW-FM 47t 39t 40t 44t
KNON-FM 42t 39t 40t 44t
KZMP-FM ~~ ~~ 49t 44t
KVTT-FM 42t 39t 47t 44t
KNTU-FM 47t 48 40t 44t
KHVN-AM 42t 39t 47t 44t
KFXR-AM 47t 49t 49t 50t
KTNO-AM 42t 49t 49t 50t
KWRD-FM 47t ~~ 49t 50t
KDGE-FM Stream ~~ ~~ 50t
KAAM-AM 47t 49t 49t 50t
KHKS-FM Stream ~~ ~~ 50t

 

[txchipk]

With the change to PPM, rimshot KHYI 95.3 has yet to show up. It used to appear under the old diary system with around at least half a share in the 12+ old numbers. Do they not encode?

 

[davideduardo]

With the change to PPM, rimshot KHYI 95.3 has yet to show up. It used to appear under the old diary system with around at least half a share in the 12+ old numbers. Do they not encode?

Of the 10 books before the PPM, going back to Sprin of 2006, KHYI showed with a 0.5 in Sp 0, a 0.4 in the next three books, and nothing in the last 6 books. So it is nothing to nothing for the transition to PPM.

 

[Huff]

With the change to PPM, rimshot KHYI 95.3 has yet to show up. It used to appear under the old diary system with around at least half a share in the 12+ old numbers. Do they not encode?

I don't know why, but KHYI is not encoding. They would at least pull enough cume in the diaries to register minimally in Maximi$er, even if the station did not meet the MRS of the book.

Also not encoding is KTCU, which would also occasionally register in Maximi$er with a 0.1 or 0.2.

 

[jeffdfw]

I think KTCU is a great station!

 

[davideduardo]

I don't know why, but KHYI is not encoding.

Since they are located in a non-metro county, they would not qualify for a "free" encoder and would have to rent one. Although the rent is cheap, I suppose that they figured it was not worth it or they did not understand the process.

 

[txchipk]

I don't know why, but KHYI is not encoding.

Since they are located in a non-metro county, they would not qualify for a "free" encoder and would have to rent one. Although the rent is cheap, I suppose that they figured it was not worth it or they did not understand the process.

Just curious...does Arbitron strictly use the city of license to determine if they are located in a market? Howe is in Grayson County, but their studios are in Plano (or were...the calls used to be on the top of an office building at 75/Central and Plano Parkway). Obviously, they primarily target Collin County and the northern part of the market.

 

[davideduardo]

Just curious...does Arbitron strictly use the city of license to determine if they are located in a market? Howe is in Grayson County, but their studios are in Plano (or were...the calls used to be on the top of an office building at 75/Central and Plano Parkway). Obviously, they primarily target Collin County and the northern part of the market.

The policy, which is on the website, just speaks of in-market and out of market stations. Since a market is defined by counties, that would be the criteria used... licensed inside the MSA or not. The rental of the encoders is reatively inexpensive, so I don't understand this one.

 

[scrtr84]

OK I have a dumb question. How can you tell if a station is encoding or not? It's supposed to be transparant. Or are we just assuming they are not encoding because of the market location issue?

 

[Huff]

OK I have a dumb question. How can you tell if a station is encoding or not? It's supposed to be transparant. Or are we just assuming they are not encoding because of the market location issue?

It is absolutely transparent and known only to Arbitron and its subscribers.

 

[davideduardo]

OK I have a dumb question. How can you tell if a station is encoding or not? It's supposed to be transparant. Or are we just assuming they are not encoding because of the market location issue?

As Domingo says, the data is in several reports that subscribers can access. As you likely know, all PPM data is delivered electronically as is the software needed to use it. The eBook, another downloadable part of the service, also contains market information and the "My Arbitron" section for subscribers has the monthly sample goal achievement (or lack of same) reports and details on methodology, encoded stations, etc.

 

[radio.placebo]

Just curious...does Arbitron strictly use the city of license to determine if they are located in a market? Howe is in Grayson County, but their studios are in Plano (or were...the calls used to be on the top of an office building at 75/Central and Plano Parkway). Obviously, they primarily target Collin County and the northern part of the market.

The policy, which is on the website, just speaks of in-market and out of market stations. Since a market is defined by counties, that would be the criteria used... licensed inside the MSA or not. The rental of the encoders is reatively inexpensive, so I don't understand this one.

If you knew the station's owners then you would understand...