And one other thing----if the folks in the small town aren't listening to their local radio station on a regular basis, they aren't likely to think of them as a resource during a crisis in the first place.In well developed countries/territories, cell/PCS infrastructures have become more reliable and robust than they used to be. In fact, one could argue that cell communications in major cities has become much more reliable and updated than land lines.
Anymore it's a false assumption to think, especially in smaller markets, that your local radio station will be in any position to take control of emergency or disaster communications within a community. The station needs an influx of information, and if phone lines or cell PCS communications are down, they're in the same boat as their local community. That's especially true since most have had to cut back on things like local studios or staffing.
It's tough enough to keep the lights on at many stations today. The expectation that there would be staffing after hours and technology to pass along updates to local citizens, would likely lead to disappointment.
My 27-year-old stepdaughter was one of the evacuees from the big wildfire in the Sierra foothills last year. She went everywhere BUT radio for information---even though she's had a radio journalist in the family for nine years now. It's just not in the hierarchy of information for her.