RADIO TRUTH said:I don't know what world you are inhabiting but, I don't know too many djs who ever cared about the audience with rare exceptions. What I would say in response to what you said above, if you can't deal with the crappy pay, find a way to augment your salary. Dude...I never got burned in radio and I have done a variety of things in radio including owning stations
and being an air talent at a 50,000 watt A. M. rock station with a booming signal. I even did something at one point for CBS-FM.
Radio has two customers - the audience and the advertisers. Without one, you do not have another. So not caring about the audience is not a good thing.
And I do augment my pay - I work for 3 stations in two different markets, do contract work out in Pittsburgh, mobile DJ work, and somehow am managing not to flunk out of of college. That's the new reality of radio.
Just like music didn't die in 1959, radio didn't die when the 60's ended. To say so is a slap in the face to all of us who bust our ass, from engineering and promotions to programming, to try and keep radio competitive with every other attention grabbing device out there.
Here's one letter from a listener: "Hey Turnpike Tuner! Great chatting with you a few minutes ago. My name is Mike and as I'm streaming you in here in Bayside, Queens,N.Y. I liked those old WABC-AM jingles( packages). Awsome! I though I had 77 WABC on for a second here. I chose to listen to you instead of WCBS-FM tonight and even chose you over; 50's on 5;or 60's on 6 ( Sirus as a paid subscriber). Great to hear all this music on a good old fashiioned AM radio station again like back in the 1950's and 60's here in 'The Big Apple' "
Yup. Radio blows alright. I suck so bad I should just go off myself.