Finally - Spring book out today.

[johnqdoe]

I'm pleasantly surprised by KZPS. Even though it is playing mostly classic rock most people know, the amount of music they play that is less familiar (old rock songs not played heavily on most classic rock stations and some of the Texas country/Americana music) is pretty significant. I figured it would tank. That fact that it isn't is nice. Whether or not you like the music, at least the station is playing stuff that is unique (vs. every other station most people in the market receive).

It's also interesting KDBN hasn't been able to capitalize on KZPS' shift.

If KPLX is #8 25-54 and KSCS isn't in the top 10, one assumes KSCS is skewing older since KSCS beat KPLX 12+. Just shows the 12+ numbers don't always show the whole picture...

KZPS went up, IIRC, .2...That's it...That's with a buttload of free TV coverage, a buttload of paid TV, and a buttload of billboards...2 tenths of a point for all that? I wouldn't be pleasently suprised I'd be majorly disappointed...Especially when you consider the 'sample' factor is always high for new stations-people who hear about the new kid on tehblock are likely to check it out- the question will be how many of them they can keep around...

They may not have tanked, but it'll be interesting to see how many of those samplers stick around for the next couple of trends...

And I do believe if you check the KDBN is up 25-54 about half a share- some of that is probably disgruntled KZPS listeners, same thing, it'll be intersting to see if they stick around for a few more trends...

I too was expecting more of a jump for Lonestar. Makes the old KZPS version look pretty damn good for pulling almost the same numbers with no budget at all.

 

[omega]

crazy how you have insight David E. but your still missing a few details? What maria are you talking about Maybe Maria Nava? i was just with her a few days ago in LA ill be out in 2 weeks for the latin media convention....oh please i would not do 7-12 please ....im doing very well here where i currently am!

 

[radioman921]

While your checking David, I don't see Omega anywhere to claim the victory of KEGL 12+. Granted he won't realize that KLNO beat them 25-54. by the way how did Omegas' buddy Omar do in the PM drive?

Maria and Omega's friend Omar and the 7-Midnight KEGL guy apparently have been transferred to Houston to "Latinize" KLOL's jock staff. I think Omega is probably over at the U-Haul renting a truck (been there, done that, got the t-shirt).

In June actuals, 25-54 KLNO beat KEGL 2 to 1 3-7, and in 7-Midnight by 5 to 1. Maybe 7-Midnight is Omega's shift?

You have me rolling!! LOL. By the way Alvaro Garcia who works the KEGL evenings, offers nothing really. He has been in the market forever and his style is old school and for those of you who don't understand Spanish he is the English equivalent of a jock in the 60's. Nothing compelling though he is harmless. Maybe Omega brought his two-wheeler to help Omar.

 

[davideduardo]

crazy how you have insight David E. but your still missing a few details? What maria are you talking about Maybe Maria Nava? i was just with her a few days ago in LA ill be out in 2 weeks for the latin media convention....oh please i would not do 7-12 please ....im doing very well here where i currently am!

Omar Chaparro was talking about you guys on ¡Ya Párate! this morning on Los Cuarenta Principales in the deefe. He said Clear Channel is going to put his show on in Atlanta, Dallas and several other markets. So, is Preciosa going away now that it has no sales story in Dallas? The Preciosa in San Diego died yesterday (it is now La Mejor), and San Francisco, Fresno and Bakersfield are being put in a blind trust.

You should just bring Luján back and be done with it.

Have fun at the convention.... what a waste of time.

 

[KPLEXCOMPLEX]

A fine example of why D.E. is so well loved ,respected, and pitied :

 

[davideduardo]

A fine example of why D.E. is so well loved ,respected, and pitied :

So you think conventions sponsored by record companies are a good idea? I don't.

Or, perhaps, you have done better than #1 25-54 in this book?

 

[KPLEXCOMPLEX]

: < D.E. whoosh!!

 

[omega]

A bit fool of yourself their Mr David...
Im not sure who passed on the rummor of Mr Omar leaving to Houston but last i checked he's still in the building In Dallas...and about Omar Chaparro hey not a bad idea at all he does great in El Distrito Federal im sure he would bring some nice competicion to my good budy Mr Raul Brindis..but all in good time! For now all is the same at Preciosa who by the way is the number 2 station 12+ (spanish)in Market 5 ill make sure to let mr Juan Carlos Hidaldo and Maria Nava you said hello!!

 

[dfwtalkradionut]

Hey there David~ Is it possible you could give a break down of just the News/Talk stations WBAP, KLIF, KSKY, and KRLD? Thanks a bunch ;D

 

[Robert Bass]

David,

While you're at it... ;D

Can you share anything about the non-comms?

I have seen the Spring '07 12+ AQH / Cume / TSL figures, but this is all I have access to at the moment.

Thanks,

R

 

[davideduardo]

A bit fool of yourself their Mr David...
Im not sure who passed on the rummor of Mr Omar leaving to Houston but last i checked he's still in the building In Dallas..

That's not what the KLOL and CCU-Hou staff seems to think.

.and about Omar Chaparro hey not a bad idea at all he does great in El Distrito Federal im sure he would bring some nice competicion to my good budy Mr Raul Brindis..

Well, it is Chaparro himself who said on the air on Los Cuarenta Principales and the network that he was going to be on in the US with multiple CCU stations. In any case, in 12+ Chaparro on XEX-FM is 13th, but he is 7th in 12-24 and way down to 22nd over age 25. Might be a good fit for KLOL if they want to be a teen and 18-24 station, but there are no teen Hispanic buys and few specfically for 18-24 either.

For now all is the same at Preciosa who by the way is the number 2 station 12+ (spanish)in Market 5

12+ is meaningless. For sales, 25-54 is where it is at... and KEGL is not in the top 10 while KESS leads and KLNO is in that group, too. Once the aberrated month of April flushes out in the next trend (Summer Phase I) the lead should even be more dramatic as KEGL's only good month was April.

 

[omega]

A bit fool of yourself their Mr David...
Im not sure who passed on the rummor of Mr Omar leaving to Houston but last i checked he's still in the building In Dallas..

Radio in Mexico is a whole different ball game David e im not sure if you have ever been on the air in Mexico but the competicion is cut throat unlike in some markets in the usa....[/b]

For now all is the same at Preciosa who by the way is the number 2 station 12+ (spanish)in Market 5

Im not sure your 100% correct i do see what your saying and i have seen the numbers but im not sure Preciosa is ready to give up just yet plus if you look at all the preciosas Dalas seems to be the one thats working out the best and last month they did very well in sales...

So in conclusion Im not sure what you think omar's role will be in Houston but for now he lives in Dallas and nothing has changed you may want to check your resources one more time and if you prove me wrong ill be gone for good!

 

[davideduardo]

Radio in Mexico is a whole different ball game David e im not sure if you have ever been on the air in Mexico but the competicion is cut throat unlike in some markets in the usa....

I interned with Ramiro Garza at Organización Radio Centro, and then worked with Julio Velarde and Rogerio Azcárraga at Radio Fórmula for a number of years. I have also programmed as a consultant in places like Saltillo, Cd. Guzmán, Nogales, etc. I also assisted Arbitron doing seminars about ratings, diary reviews, etc., during the years when Ab

Im not sure your 100% correct i do see what your saying and i have seen the numbers but im not sure Preciosa is ready to give up just yet plus if you look at all the preciosas Dalas seems to be the one thats working out the best and last month they did very well in sales...

I am sitting in front of Maximiser. Preciosa only looked good in APril and KLNO beat it in May and June and ended the book ahead of KEGL in 25-54.

So in conclusion Im not sure what you think omar's role will be in Houston but for now he lives in Dallas and nothing has changed you may want to check your resources one more time and if you prove me wrong ill be gone for good!

Then why are folks at the Houston cluster saying Omar is going to be on KLOL as part of an effort to make it more Spanish-dominant.



[/quote]

 

[omega]

proves nothing.....

 

[radioman921]

Ding Ding


That was round #3 in the Omega- DE fight of the day.......

Actually I find Omega's comments humorous in that he would not be privy to changes as Clear Channel wouldn't tell a lacky anything. As far as DE he has enough skins on the wall, and though he has an answer for anything pertaining to Univision programming, I can appreciate the defense each time. In the case of KEGL and its billing it does ok. I believe they have a budget that isn't being reached right now because they spent so much to get it the high ratings early in its infancy and the billing was pretty good. Now that Recuerdo is on they will most likely (KEGL) stay where it is and the only way they will generate better $ #'s will be NTR. Which is the what Clear Channel is pushing really hard these days. Anyway, I still think Omar is in over his head, besides he used to live in Houston if I am correct. By the way KFLC seems to be a such a waste. It could and should do so much more, not just ratings but billing wise. So much potential.

Lets get ready to RUUUUMBLE!!!!

Ding Ding Round #4

 

[davideduardo]

Actually I find Omega's comments humorous in that he would not be privy to changes as Clear Channel wouldn't tell a lacky anything.

And anyone in a management position is bound by confidentiality agreements as to letting cats out of bags.

As far as DE he has enough skins on the wall, and though he has an answer for anything pertaining to Univision programming, I can appreciate the defense each time.

The Preciosa / Recuerdo battle is probably the most fun I have had in many years. Since the format was "invented" in LA in 1999 based on one of the most extensive research projects I have every done, it is interesting to see how other stations that adopt the format later do it.

In the case of KEGL and its billing it does ok. I believe they have a budget that isn't being reached right now because they spent so much to get it the high ratings early in its infancy and the billing was pretty good.

That is the M-K story, too. And Preciosa did a lot of Q1 promotion in Dallas, including a huge mailing and we know that even a small 100,000 home mailing would cost about $175 thousand dollars.

Anyway, I still think Omar is in over his head, besides he used to live in Houston if I am correct.

Yeah, used to work for HBC, briefly.

By the way KFLC seems to be a such a waste. It could and should do so much more, not just ratings but billing wise. So much potential.

There is little ratings potential for Spanish news talk in the Southwest US. Most of those stations are revenue driven, not ratings driven.

 

[Talktalk]

David, did you really just post that managers are bound by confidentiality agreements? If you believe that, I have an unbuilt bridge over the Trinity to sell you. Also, it doesn't matter if they have a mailing costing any amount of money, expenses aren't reflected on Miller Kaplan Reports, only revenue. I think the only station at CC making budget is HKS. And, for the record, there is no such thing as a Ratings driven radio station...only Revenue driven. If you think that is untrue, give me an example of ONE radio station, that has good ratings, no revenue and continues in that format. Anything?

 

[davideduardo]

David, did you really just post that managers are bound by confidentiality agreements?

I was speaking from personal experience, not generalizing. While some managers may not have confidentiality agreements, most better radio companies have them for programmers.

If you believe that, I have an unbuilt bridge over the Trinity to sell you.

I believe it and honor it.

Also, it doesn't matter if they have a mailing costing any amount of money, expenses aren't reflected on Miller Kaplan Reports, only revenue.

I posted the expense item based on a prior post that mentioned promotional expenses. I am well aware, as I have been a station owner and manager myself, what M-K reports and what it does not report.

I think the only station at CC making budget is HKS.

That is in line with market comments, but I don't work for CCU so can not confirm.

And, for the record, there is no such thing as a Ratings driven radio station...only Revenue driven.

I disagree. I have owned and managed stations and groups in agency intensive markets for about 30 years of my carreer and I quickly learned that a ratings driven station was a lot easier to sell than one that was sales driven. I spent most of my time driving ratings, and the revenue just showed up. In one case, in a top 15 market, I had only three to four sellers over a 20 year period but #1 ratings. We drove market rates and had a power ratio of over 1:1 despite having ratings that were double that of the #2 station... making our rates as much as 150% higher than the next two to three stations.

If you think that is untrue, give me an example of ONE radio station, that has good ratings, no revenue and continues in that format. Anything?

That's not the point. The point is that ratings are the driver of revenue potential. If the rate structure is competitive, a highly rated station in a transactional market will generate revenue.

 

[Talktalk]

DE, I must agree with smokering, you got an answer for everything, half of them are wrong, but whose counting, you have a stout post count. I don't cut and paste as well as you, so I will just scattershoot some observations:

I am glad you honor CA's, but they have been notoriously broken, that is how most of the news on this very site is broken about flips and changes...and you know that.

you posted the expense item based on the post from the....what the heck are you talking about? Just say, "oh yeah, I forgot that it is gross revenue only, not net revenue...good point"

Your math is fuzzy, if you owned a station and had ratings that were double the #2 station and had a 1 power ratio, then you were a TERRIBLE manager. You should have added more sellers and gotten your power ratio to a 4 or 5. THAT is why Programmers should not run stations.

And finally...THAT IS THE POINT. I have endured the "programmer" pov for years on this site, the CBS, CC, ABC...other owner group bashing from you guys who have NO CONCEPT how stations futures are determined. HKS is NOT a progressive, forward thinking format...it is a ratings giant that makes the revenue, the TICKET is a remarkable station that has ALWAYS out billed it's numbers, THAT is the ONLY reason it is still around.

 

[davideduardo]

DE, I must agree with smokering, you got an answer for everything, half of them are wrong, but whose counting, you have a stout post count. I don't cut and paste as well as you, so I will just scattershoot some observations:

I seldom cut and paste, and if I do, it is to quote, legally, a source, with attribution.

I am glad you honor CA's, but they have been notoriously broken, that is how most of the news on this very site is broken about flips and changes...and you know that.

It has been my expereince that the people posting insde info are likely NOT bound by confidentiality agreements, or they are on the way out the door.

you posted the expense item based on the post from the....what the heck are you talking about? Just say, "oh yeah, I forgot that it is gross revenue only, not net revenue...good point"

Please reread the specific line I was responding to... where the prior poster referred to KEGL's promotional expense when it launched. I added that it had engaged in significant promotion in Q1 of '07, a comment which was relevant to the prior post.

Your math is fuzzy, if you owned a station and had ratings that were double the #2 station and had a 1 power ratio, then you were a TERRIBLE manager. You should have added more sellers and gotten your power ratio to a 4 or 5. THAT is why Programmers should not run stations.

If a station with a 14 share (the average of what we had) got a 5 power ratio, that means the station was extracting 70% of the billing from the market. Since there are over 120 stations in that market, and over 70 in the book, getting 70% of the revenue is not possible.

Power ratio: the percentage of market revenue relative to ratings market share. If a station has a 5 share in a $100 million market, a 1:1 power ratio would indicate $5 million in revenue.

It is rare to find major market stations with even a 2:1 power ratio. Often, the high ratios come from stations that have had a major decline in ratings, but have sustained revenues. A large number of the stations with a 2:1 or over, and there are only about 200 of them in the US, are in shadow markets like Santa Fe where most listening is to an adjacent market, where there are few local stations, and the local revenue is divided between few stations. Ann Arbor, San Jose, Bridgeport, Monmouth, Trenton, etc. are other examples.

And finally...THAT IS THE POINT. I have endured the "programmer" pov for years on this site, the CBS, CC, ABC...other owner group bashing from you guys who have NO CONCEPT how stations futures are determined.

I do not know what "pov" means, so I am not sure how to interpret the sentence. In any case, I do not bash large companies as I work with one of them... and I respect most of the major broadcasters most of the time. I have owned a company with 12 stations, and successfully managed single stations and groups as well... and worked on some major acquisitions in markets like NY, Miami and Hartford for example.

HKS is NOT a progressive, forward thinking format...it is a ratings giant that makes the revenue,

According to you, it should not be. Its power ratio is 0.93:1, less than a 1:1.

the TICKET is a remarkable station that has ALWAYS out billed it's numbers, THAT is the ONLY reason it is still around.

Like many sports stations in large markets, it has a higher (1.87:1) power ratio because sports stations can draw on sports marketing dollars that go to marketing, not radio... adding to the potential revenue pool. In additon, these stations deliver efficiently and with no spillage 25-54 men, so they are often at the top of the buy at the top rate. Having extra inventory compared to music stations rounds out the reasons they are such good billers in sports-active markets.




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