i was asked last year, to listen to several on-air tapes. I was searching for an afternoon host in a top 5 market.
one of the tapes was Colin. Bright, certainly, but my opinion, which I passed onto the station g.m. was definitive.
Talks in circles and never rally takes the audience anywhere. Very typical of liberal hosts. Bright, well-read but deathly afraid of any conflict.
the few libs who will tear into someone, do get numbers.
I am by no means a conservative. I get paid to hire people, who create ratings.
There is a Colin in every market. Sharp guy, but limited as a radio talent. Needs guidance virtually every segment.
In this economy, who has that time.
To all you Colins, may I suggest something. Quit being *******. Take a stand. Defend it.
Ratings will follow. Quit worrying about being 'smart' among your friends.