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flip for bull and el patron

Re: flip for bull and el patron

Will Bull's farewell be to go all-Christmas before then? Any word on branding? Will CC wise up and bring back Peach? Will the Christmas music be as "The Bull" or will they have an interim moniker for the holidays?

I can understand not wanting to get rid of Viva, but I'm not sure if a WGST simul on 105.3 (vs. 105.7) will add a whole lot of night coverage on the north/NE side.

IMO they should start the simul ASAP, to be ready for standard time and early sunsets.
 
Re: flip for bull and el patron

Having WGST on AM is just an excuse for putting it on a rimshot FM. They need to drop the AM and go full power on FM, If they're gonna drop the Bull, then put GST on 94.9 and leave it there.
 
Re: flip for bull and el patron

Then again, putting it on 105.3 may be a teaser to get people to pop for HD so they can listen to WGST on 94.9 HD-2.

It's probably too late to grab listeners for the election....and the only election-related programming worth a darn is Rush...and you can get that relatively easy during the day.

I did always like hearing the Rush repeats after midnight on 105.7 back in the day...and all of the weird things they played in lieu of commercials like Weird Al Yankovic's "Spatula City" and some of Paul Shanklin's stuff.
 
Re: flip for bull and el patron

Because the poster failed to use upper case characters (and there is no link to a source), I will hold my breath until there is confirmation. But let's speculate as if these are true.

Under the mentioned sceneraio with 94.9 going back to AC...I would assume the station would go all-Christmas from the time the airstaff is let go until January 1st. I doubt a return to "Peach" or even "Lite FM", but a new moniker (no "Fresh" since they would have to buy the rights).

With WGST-FM on 105.3...it sounds like this would be a return to the late 90's as a simulcast (at least for the short term). They might lease out the 640 signal. I doubt it would be a teaser for HD radio (but with CC...anything is possible). CC would need an FM outlet for the Braves. They could be on an AC 94.9 (as they were in the early 90's), but they might rather be on an FM talker instead.

But it could also be a stunt...after the election, another new format launches on 105.3 (this is when the speculation would begin)...but there is only three weeks until then, so they would need to act quickly to get something out of it.

Other matters to be sorted out include how Viva and El Patron would consolidate, and whether Delilah would bolt from B98.5 (high probability).

This is the time of year CC likes to make changes. It was this time two years ago CC flipped all 4 of their of their 5 FM's (Viva excluded) over a two month period. Let's see what happens.
 
Re: flip for bull and el patron

thepttemp said:
news out of texas, wgst news on 105.3fm, bull goes ac Jan 1

The fact that you have posted this close to 20 times in the last 4 months - even saying it would happen this fall....does not make it so.

you also posted that Kelly and Alpha would stay in Cox moving to Houston -

Could you point me to one - just one - of your "inside info" that have come true?
 
Re: flip for bull and el patron

jal41 said:
Because the poster failed to use upper case characters (and there is no link to a source), I will hold my breath until there is confirmation. But let's speculate as if these are true.

With WGST-FM on 105.3...it sounds like this would be a return to the late 90's as a simulcast (at least for the short term). They might lease out the 640 signal. I doubt it would be a teaser for HD radio (but with CC...anything is possible). CC would need an FM outlet for the Braves. They could be on an AC 94.9 (as they were in the early 90's), but they might rather be on an FM talker instead.

But it could also be a stunt...after the election, another new format launches on 105.3 (this is when the speculation would begin)...but there is only three weeks until then, so they would need to act quickly to get something out of it.

Other matters to be sorted out include how Viva and El Patron would consolidate, and whether Delilah would bolt from B98.5 (high probability).

I'm not buying this yet either...but if we don't postulate that it is true, we won't have anything to talk about :D

I would predict that 94.9 would go back to a soft AC, where they had success with Peach. And, yes, CC would pull Delilah back as soon as her (rather, Premiere's/CC's) K with Cox/B98.5 is up. I was a little surprised that Cox put Delilah on to begin with, considering this possibility.

The reason for simuling WGST on an FM is to provide night coverage. 105.3's coverage in the important NE quadrant is not that great, and WGST would still need to have 640 for day coverage on the north end. 105.7--not to mention a 100k FM--would provide better coverage. Of course, CC probably doesn't want to relegate Latino to their worst signal (not counting 96.7, although the demise of Patron might bring back the Viva simul on 96.7) for P.C./PR reasons, and a 100k FM for WGST is out of the question. Unless...

This might be a setup for the following:

94.9 goes all-Christmas for the holidays. 105.3 simulcasts 640, and with PPM CC should be able to figure out how well that works within 105.3's limited coverage area. If it shows potential...after the first of the year WGST--and not AC--moves to 94.9, and something else (Legend?--especially if 96.7 is now simuling Viva) happens to 640, and something else happens to 105.3.

BTW: When does Premiere take over Hannity's syndication? When is Hannity's K with WSB up? If Barack gets elected, Hannity's and Rush's ratings will go through the roof, and I am sure that WGST would like a bigger piece of that. Nobody wanted to listen to Rush throw softballs Nerf balls at W.

As far as other formats, I can't think of any that would be viable besides soft AC. Alternative might work, but you'd be sandwiched between Dave and Project (which don't have the best ratings either), not to mention cannibalizing Project.
 
Re: flip for bull and el patron

thepttemp said:
news out of texas, wgst news on 105.3fm, bull goes ac Jan 1

I find it interesting that the majority of your posts are in reference to how much The Bull sucks or The Bull flipping...what is your personal vendetta against the station? Did you apply for Cledus' job and get shut out? Or do you work for Kicks and your just a little bitter that even though The Bull has not sky rocketted in the ratings, Kicks has indeed been slowly dropping in the ratings since The Bull's launch.

The truth of the matter is no station in the Market will even discuss a flip until the PPM numbers come out, speculate if you will but the rest of us realize that everything you say is just that, pure speculation with no facts to back it up. If you can give us some credentials to merit your statement then I will retract my statement.
 
Re: flip for bull and el patron

Haven't heard the GST rumor, but don't look for 94.9 to return to ac. Will probably be the latest to clear The Elvis Duran Morning Show and Ryan Seacrest, if you get my drift.

As for GST and the spanish 105's, if I may be so bold, I'd like to offer a suggestion to Clear Channel. This is not a good time for Spanish formats, especially with PPM coming soon. I propose a different approach. While the GST brand has taken a beating in recent years, I think it may still have some mileage left if the product, and it's delivery system, were fixed.

A GST simulcast on BOTH 105.3 and 105.7, with a rebuilt local lineup could finally be the thing to topple WSB from its high perch. Later, after the brand is established and coverage overlaps are better understood, one of the FM's could be spun off with a new format, perhaps even back to Spanish after PPM is fixed.

Agree? Dissent?
 
Re: flip for bull and el patron

The Bull isn't going anywhere now that Eagle is gone. I just don't see Atlanta with only one country station. Yes Kicks has been slipping in the ratings,so was Eagle before everything went down on Feb,29.
 
Re: flip for bull and el patron

2ez said:
Haven't heard the GST rumor, but don't look for 94.9 to return to ac. Will probably be the latest to clear The Elvis Duran Morning Show and Ryan Seacrest, if you get my drift.

I would have expected Seacrest to be cleared in Atlanta - after all, he grew up in that area... right?

No, actually, according to a statement he gave this week upon his show being carried on New York's Z100, Seacrest said he "grew up" listening to that station and listens to Elvis Duran "all the time."

Either he's an identity theft victim, or he's a boldfaced liar.
 
Re: flip for bull and el patron

There is NO way that CC is giving up the Bull... yet. They will let the Braves contract run out, break down the PPM numbers for a year and then MAYBE if things don't start to turn around they will investigate it. They have too much $$$ invested in marketing and their morning show and turn it loose quite yet.
 
Re: flip for bull and el patron

There are a lot of ideas here which possibly deserve their own threads, so I'll just throw another one in here ;D.

Simulcast WGST on 105.3 and 105.7 with Spanish translation on each channel's HD1.
 
Re: flip for bull and el patron

trusty said:
There are a lot of ideas here which possibly deserve their own threads, so I'll just throw another one in here ;D.

Simulcast WGST on 105.3 and 105.7 with Spanish translation on each channel's HD1.

Great idea, except "El Rushbo" is just a nickname and implies no Spanish-language content.
 
Re: flip for bull and el patron

RhubarbFan said:
The Bull isn't going anywhere now that Eagle is gone. I just don't see Atlanta with only one country station. Yes Kicks has been slipping in the ratings,so was Eagle before everything went down on Feb,29.

..and the rimshots (South 107, WNGC) and Legend picked up share (last trend shows 0.5, 0.4, and 0.9, respectively).
 
Re: flip for bull and el patron

jabba17 said:
BTW: When does Premiere take over Hannity's syndication? When is Hannity's K with WSB up? If Barack gets elected, Hannity's and Rush's ratings will go through the roof, and I am sure that WGST would like a bigger piece of that. Nobody wanted to listen to Rush throw softballs Nerf balls at W.

Premiere takes over in 2009, and that's who WSB will deal with and pull from the satellite channel. It would be interesting to see if Clear Channel will be able to force Hannity off SB and onto GST. They could even guarantee a live show instead of a 4-7 delay.
 
Re: flip for bull and el patron

livingfruitvirus said:
jabba17 said:
BTW: When does Premiere take over Hannity's syndication? When is Hannity's K with WSB up? If Barack gets elected, Hannity's and Rush's ratings will go through the roof, and I am sure that WGST would like a bigger piece of that. Nobody wanted to listen to Rush throw softballs Nerf balls at W.

Premiere takes over in 2009, and that's who WSB will deal with and pull from the satellite channel. It would be interesting to see if Clear Channel will be able to force Hannity off SB and onto GST. They could even guarantee a live show instead of a 4-7 delay.

Having the show live would be a big plus...but it wouldn't work on 640 during the winter, with 5:30 sunsets (not to mention skywave chop before that) clipping off the end of the show.

I think CC would do it if they had a class A clear or an FM, but I don't think that CC would even attempt it without a viable signal from 5:00 on--and I think that they realize that Hannity would draw more on WSB than WGST, and they could get more from Cox than they would make in-house. I think that that was the death of Dr. Laura on WGST (although Cruella was after 6, which was even worse, but the same situation applied).
 
Re: flip for bull and el patron

I remember Rodney recently reported SB signed Sean for a few more years, we can't expect him to bolt for at least that long.
 
Re: flip for bull and el patron

jabba17 said:
And, yes, CC would pull Delilah back as soon as her (rather, Premiere's/CC's) K with Cox/B98.5 is up. I was a little surprised that Cox put Delilah on to begin with, considering this possibility.

Premiere doesn't switch business away from good big clients, just to put a show on a Clear Channel station. If they put all their good stuff on Clear Channel stations, it would hurt their business overall.
 
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