Re: flip for bull and el patron
jal41 said:
Because the poster failed to use upper case characters (and there is no link to a source), I will hold my breath until there is confirmation. But let's speculate as if these are true.
With WGST-FM on 105.3...it sounds like this would be a return to the late 90's as a simulcast (at least for the short term). They might lease out the 640 signal. I doubt it would be a teaser for HD radio (but with CC...anything is possible). CC would need an FM outlet for the Braves. They could be on an AC 94.9 (as they were in the early 90's), but they might rather be on an FM talker instead.
But it could also be a stunt...after the election, another new format launches on 105.3 (this is when the speculation would begin)...but there is only three weeks until then, so they would need to act quickly to get something out of it.
Other matters to be sorted out include how Viva and El Patron would consolidate, and whether Delilah would bolt from B98.5 (high probability).
I'm not buying this yet either...but if we don't postulate that it is true, we won't have anything to talk about
I would predict that 94.9 would go back to a soft AC, where they had success with Peach. And, yes, CC would pull Delilah back as soon as her (rather, Premiere's/CC's) K with Cox/B98.5 is up. I was a little surprised that Cox put Delilah on to begin with, considering this possibility.
The reason for simuling WGST on an FM is to provide night coverage. 105.3's coverage in the important NE quadrant is not that great, and WGST would still need to have 640 for day coverage on the north end. 105.7--not to mention a 100k FM--would provide better coverage. Of course, CC probably doesn't want to relegate Latino to their worst signal (not counting 96.7, although the demise of Patron might bring back the Viva simul on 96.7) for P.C./PR reasons, and a 100k FM for WGST is out of the question. Unless...
This might be a setup for the following:
94.9 goes all-Christmas for the holidays. 105.3 simulcasts 640, and with PPM CC should be able to figure out how well that works within 105.3's limited coverage area. If it shows potential...after the first of the year WGST--and not AC--moves to 94.9, and something else (Legend?--especially if 96.7 is now simuling Viva) happens to 640, and something else happens to 105.3.
BTW: When does Premiere take over Hannity's syndication? When is Hannity's K with WSB up? If Barack gets elected, Hannity's and Rush's ratings will go through the roof, and I am sure that WGST would like a bigger piece of that. Nobody wanted to listen to Rush throw softballs Nerf balls at W.
As far as other formats, I can't think of any that would be viable besides soft AC. Alternative might work, but you'd be sandwiched between Dave and Project (which don't have the best ratings either), not to mention cannibalizing Project.