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Forever may be professional, but they're mean!!

  • Thread starter mp3killedtheradiostar
  • Start date

M

mp3killedtheradiostar

Guest
Lately, I've heard it from many clients, INCLUDING the people of the Bryce Jordan Center and Carrie Underwood/Keith Urban, that Forever is being quote "snappy" and "ungrateful" when it comes to promotional events such as the Carrie and Keith concert and other matters regarding commercial spots and their own clients!!

I'm no radio wizard, but I would think burning bridges may NOT be the way to go... but hey, do want you want, it's ultimately YOUR success and YOUR demise
 
Professional????
Mean!!!!

I believe their way of doing business in radio has hurt the industry.

Young people don't stay. Look at turnover rate.
Many of the people they have on air are stuck. Too old to go to work somewhere else so they work their schtick until they can't take it anymore. (Radio rest home for old jocks who never woke to realize their day is over)

The young turks of radio, the people with new talent to offer choose not to work their.

Can you name one new up and comer that works their.

See the paper the other day with pictures of some of these people. Can you say "Over the hill?"

Now back to my XM.
 
The problem isn't that good younger people aren't working in this region, though some are. The problem is there's no incentive to make radio (or local television) a career anymore. There's no need for the kind of talent there was pre-deregulation and pre-automation. Plus the pay stinks. So why go for that when you can make more working for the water authority or UPS? It's fine to be a starving artist when there's art. It's not fine to be a starving artist when there's no art.

Forever's stations, at least those I can hear from State College, are sloppy, amateurish and boring. But the story is the same in NY and LA, Chicago, Boston, Philadelphia, Atlanta, Miami, Dallas and DC, London, Paris, Rome, Caracas, Mexico City, Tunis, Tel Aviv and Cape Town.

There's such a glut of media here compared to the size of the population, it's a wonder anyone survives.

Forever may be mean (I have no personal experience with them.) Or they may be scared. Or both. But they're not unique.
 
Anyone laboring under the misconception that saying "have a hoppy day" and using a "frog name" as your air name somehow even approaches good radio and/or broadcasting, needs to be booted out of the business and/or sent to prison.
 
I think one of the guys that own the joint, Confer, was responsible for coming up the all the frog related jive. I heard that's how he ended up with the two way vision, one eye looking here one eye looking there. Is he talking to me or the guy on the other side of the room. That all came from him sitting for hours trying to come up with all those frog brain names and notions such as "have a hoppy day" "frogcast" "frog warts" "frog legs" (no, wat, that's what they call the older woman who runs the local staff.) Anyway, you are right Fryman it is not good radio. It's frogcrap.

How would you like to be one of the frogjocks that work at one of their other stations, like WALYFROG, WPRRFROG, FROGGYROCK OR WFBGBIGFROG, and they are all frogjocks, because they all are expected to hop when the frog mistress walks by. Is that humiliating to the FROGJOCKS or what. I do not want to admit how I know.

Yeah that clever prgramming is a real turn on for new radio listeners.

So, back to XM.
 
Broadcastress said:
I think one of the guys that own the joint, Confer, was responsible for coming up the all the frog related jive. I heard that's how he ended up with the two way vision, one eye looking here one eye looking there. Is he talking to me or the guy on the other side of the room. That all came from him sitting for hours trying to come up with all those frog brain names and notions such as "have a hoppy day" "frogcast" "frog warts" "frog legs" (no, wat, that's what they call the older woman who runs the local staff.) Anyway, you are right Fryman it is not good radio. It's frogcrap.

How would you like to be one of the frogjocks that work at one of their other stations, like WALYFROG, WPRRFROG, FROGGYROCK OR WFBGBIGFROG, and they are all frogjocks, because they all are expected to hop when the frog mistress walks by. Is that humiliating to the FROGJOCKS or what. I do not want to admit how I know.

Yeah that clever prgramming is a real turn on for new radio listeners.

So, back to XM.
Click to expand...

I know my opinion doesn't mean a hop (pun intended) to anyone, but I'm just curious. If the Froggy World is all crap and not good radio, then how do you explain the market leading numbers book after book, the imitation of the franchise from coast to coast, and the hundreds of the true Froggy fans that come out during snow, sleet or freezing rain just to spin the birthday wheel ?
 
That's just your imagination working overtime in an effort to toe your froghoppin company b.s. line of crap.
Does that help Sweety?
 
Hey, don't pick on Junior Samples. He's just mad there isn't any local Hee Haw music available. LOL


Broadcastress said:
That's just your imagination working overtime in an effort to toe your froghoppin company b.s. line of crap.
Does that help Sweety?
Click to expand...
 
clangham said:
Hey, don't pick on Junior Samples. He's just mad there isn't any local Hee Haw music available. LOL
Click to expand...

BR has a point tho, the altoids love the hee-haw and the Frog alone made all the local and agency $ to buy those properties you've all come to know and hate in State College.
 
Basically P.T. Barnum was right. And besides, the masses are asses. I would also assume that Will Rogers never met Ms. Logan.
 
Ratings or not, it seems from the things I've heard lately that Forever hasn't been the most pleasant company to deal with. In fact, I'm hearing rumors of clients jumping ship to other stations as a result of the unprofessional attitude of some of their staff. Lesson for Forever? Never bite the hand that feeds.

In this case, the hand that feeds is in serious need of first aid and possibly a tetanus shot.
 
Broadcastress said:
That's just your imagination working overtime in an effort to toe your froghoppin company b.s. line of crap.
Does that help Sweety?
Click to expand...

No, sorry, thats not a real answer to the question. Why do you think its crap radio is what I was asking. It if sells, and sells, and sells, then it can't be crap, correct ?

Or do they send out a spell over the air that makes people listen and advertisers line up? Just curious how you can call something crap (that I enjoy listening to as I drive thru) that is so successful?
 
BR-549 said:
Broadcastress said:
That's just your imagination working overtime in an effort to toe your froghoppin company b.s. line of crap.
Does that help Sweety?
Click to expand...

No, sorry, thats not a real answer to the question. Why do you think its crap radio is what I was asking. It if sells, and sells, and sells, then it can't be crap, correct ?

Or do they send out a spell over the air that makes people listen and advertisers line up? Just curious how you can call something crap (that I enjoy listening to as I drive thru) that is so successful?
Click to expand...

BR,

The general tone of this board is anti-forever. Rarely will anyone say anything posititve about Forever. I think the main reason is that most of the folks on here have worked for Carol before and had a bad experience, maybe they quit, maybe they were fired, maybe they're stuck there waiting for a better gig to come along.

In all fairness, I worked at Forever in sales under Don Bedell and Scott Cohagan and they rode herd on me just like Carol most likely did on them, as the saying goes sh*t rolls down hill. With that in mind, they were the best management team I've ever had, which lead to me finding good jobs in other markets. However, that was a couple years ago, so I cannot speak to what's happening now.

Maybe it's not Carol, but her managers. I worked for one person on the air there, and he simply couldn't handle the demands of the top brass and he made life a living h3ll for all of us. Regardless, Forever remains the market leader and they started from the ground up. The frog, no matter how corny, tired, and boring people thinks it may sound, still sells. Over half the business on there is long term, so it must getting results for the advertisers.
 
I believe that you have missed the reason that the Forever group's country station has managed to do well over the years. On a scale from 1 to 10 the product is a 5 or 6. (Just listen to other country stations.)
The fact that the format is country and on a high power FM signal, that is the reason for the success, period. Consider that Country is and has been a high flying format nationally then when you add to that the power of the signal you have to ask why do they not do far better.
As an advertiser with a large budget ($100,000) I deal with different media. When I can, I buy around Forever stations. The smaller stations do more for me at better rates with far better service. (Consider Forevers effort to charge for dubs. We told them forget it or we’ll forget them. That ended that)
People in my business in this region find the forever management extremely unpleasant to deal with. Take a look at the situation in State College. The rep I have dealt with at Forever has left. Now the manager calls on me. She may run the place and have worked there a long time she does not understand how the medium works. State College radio is struggling.
Yes we buy their country, we would buy a lot more but to work with forever is to add hastle that I do not have time for.
I will also add that I have a contact that works for them so I have heard about the company than I care to ( a company in chaos).
I believe they are over-leveraged (they bought too many stations at high prices and now those same station values have plummeted), under producing, (they are now throwing in all sorts of freebies to get the ad dollars) and poorly managed (not able to respond to the current ad market). These people will eat their young just to get a $5,000 buy. And then there is TV with lower rates and better production costing less.
But that’s me I just buy advertising for my company.
 
Forever DID NOT start from the ground up. They bought a heritage AM station with a 5000 watt signal and an FM with 50,000 red hot watts. They put country on "at the right time". WVAM and the other FM's in the market were in chaos in those days with the exception of WHPA which Forever quickly purchased and ruined. Not only did they ruin WHPA but they ruined some people's lives. Carol DID NOT buy WFBG & the Frog, Key Market/Kerby out of Harrisburg bought it. Kerby loads the gun and Carol fires the bullets. Having finanical guru Donald Alt in the fold down in Georgia is an okay deal too.
 
Marketer1021 said:
Now the manager calls on me. She may run the place and have worked there a long time she does not understand how the medium works.
Click to expand...

The manager's a "she"?? What happened to Chuck? They didn't just blow through another one, did they?
 
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