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anatharadiorefugee
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donta1974 said:
What I wondering is if anyone really cares. OH, I forgot the old adage: as goes your night show so goes the station. LOL! They had better fix that morning show or its curtains for WPGC.
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Format Change Coming To 95.5 PGC?
- Thread starter CHRles
- Start date
What I wondering is if anyone really cares. OH, I forgot the old adage: as goes your night show so goes the station. LOL! They had better fix that morning show or its curtains for WPGC.
anatharadiorefugee said:
There might be some programming tweaks that may occur, but WPGC isn't going nowhere. CBS is still making top billing with these station alone within the DC market group. Oh yeah, since DC has surpassed Atlanta as the top market for an urban/rhythmic division station, it might see more investment again.
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anatharadiorefugee
Guest
donta1974 said:
I will admit that this is an interesting hire. Peter Parker is a true talent. Will he succeed in this battle? What will be his main competition: HOT or KYS? Time will tell. I do wish my good friend much success in his next chapter.
anatharadiorefugee said:
It might be wise if they go after WKYS considering their overall 6+ numbers have beaten WPGC again. The fact that WPGC is back @ #15 doesn't look well for whatever they are doing with their overall musical programming either. I've said time and time again that a super tight playlist might not be the wisest choice for WPGC. It might be need to open up and slow down its spins.
To me you have a valid point about slowing down the spins but they are a cross over station(direct quote from management) not straight up urban like WKYS is.WKYS is not getting great numbers 6+ only slightly better than WPGC in august(WPGC probably will be back in front for September that is how it has been) the problem with the PPM in DC is that it has turned WPGC into a TARGET demo station. As a matter of fact the whole CBS DC cluster centers on demo stations and WPGCs TARGET demo is 18-34 and 18-49 not 25-54,12plus, or 6 plus. The cume in 6 plus is still Great for the station. WPGC and WKYS do a lot better in the young 18-34 demo that is the bread and butter for the two stations not the other demos which they both have so-so ratings in.
donta1974 said:
Personally, I've had mixed feelings about WPGC since Jay Stevens' departure. I've seen all the CBS-owned crossovers struggle to maintain dominance over their urban and CHR competition and it shows. Sister station 102 Jamz has been sputtering since the PPM has been in effect in Orlando. I think KMEL seems to be the only major market crossover that has actually grown in the PPM era overall and reclaimed its dominance, but it is very protected as well. The 18-49 targeting is very smart, but the lack of appeal to much stable 25-54 has hurt WPGC over the years since PPM monitoring. WKYS is always going be pushed to exclusively 18-34 to protect sister station Majik, but WPGC has way more wiggle room to explore a wider strategy. I would like WPGC to continue to focus on the multi-ethnic 18-49 demographic, but try to incorporate throwbacks and golds during middays and maybe early afternoons that can pull some 25-35 year olds at the very least.
I miss the days when Jay Stevens was running things, but then again that was before PPM. The question would have been what would he have done. I really wonder.
Question for the board. Since the Urban AC format seems to do a little better then the Urban/hip hop stations, do you think Radio One will one day move Magic (Urban AC) over to 93.9 and move KYS (rnb/hip hop) to 102.3 (or worse to 104.1)?
Question for the board. Since the Urban AC format seems to do a little better then the Urban/hip hop stations, do you think Radio One will one day move Magic (Urban AC) over to 93.9 and move KYS (rnb/hip hop) to 102.3 (or worse to 104.1)?
I miss the days of Jay Stevens as well but you said it best Quietboy that was BEFORE PPM. PPM has been like a right hook to the jaw to any station that is hip-hop based iam not sure that WPGC would have a whole lot better ratings in 12 plus with him at the helm. A lot of things that worked with the diaries does not work with PPM. To me Jason Kidd is doing a heck of a job. As far as Radio One goes with the channel switches in my opinion no is the answer 93.9 is a heritage station and makes money as does Magic its a lot different than the WMAL/Edge situation not the same issues.
Could it also be music trends? Hip Hop/R&B just doesn't seem to be as mainstream as it used to be. More and more hip hop artists are doing dance tracks. I don't think artists would change their musical style because of PPMs. It's possible that PPMs came into play as music trends were changing and it was a total coincidence. Just before PPMs, WTOP was beginning to gain some ground. It's really hard to tell if I'm right or wrong on this, but just a thought.
^^^stevewillett, you are correct. Hip-Hop did lose steam with mainstream audience. Most major urban stations in post-PPM has added more contemporary and R&B golds to appeal to 25-35 year old demographic and added some crossover tracks to sustain themselves against Urban ACs and CHR. That's what stations like KPRS/Kansas City, WPGC's sister station, WVEE, and KMEL/San Francisco did to battle UACs and bounce back to their pre-PPM positions. WPGC has the right strategy, but needs to lure some those aforementioned 25-35 year olds back into their corner.
DToTheJ said:DCRTV reports that WPGC has risen from 18th place to 6th place (!) over the last two weeks... Wow!
kilamanjero said:
Well, then, WBIG is the station for you! :
DtotheJ, you spend more time talking some condescending and snarky bull but none of it ever makes any sense to anyone. You could have kept that to two piece of lint you call "your 2 cents" to yourself :
. I like listening to well-programmed urban contemporary and rhythmic crossover stations, and I find playing a song more than twice within a 4-5 hour period very excessive.
On topic, congrats to WPGC, but my point still stands.
Some great points have been made here about the music trends. When i had a conversation with a friend who works at PGC a few weeks ago he said frankly...."the kids love this stuff." Nuff said right there. PGC isn't targeting me. They are trying to get those kids and their moms. The new addition to the PGC family at nights is very hyped and should add some flavor to nights.
I see KYS is pushing that they play go-go now. I love radio battles lol.
I see KYS is pushing that they play go-go now. I love radio battles lol.
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Martin Mac
Guest
Peter Parker is now settled at WPGC. Their playlist is very very different from one year ago. Practically a Urban/CHR now. But these days, WPGC is sounding like a iPod put on shuffle and spinning the same 40 songs over and over again, not much variety versus WKYS. Even the throwbacks are predictable. How are the ratings doing? Did this change help?
Martin Mac said:
WPGC is #7 overall in the 6+ ratings, and in the top 3 for the 18-34. I don't know how I feel about their playlist. They now do have more urban throwbacks in the playlist, but could make more tweaks and spin more R&B golds during the middays. Also they could bring back their mix shows during the middays and evenings. WKYS does have a slight wider amount of variety of throwbacks than WPGC, but both are running the same songs at least 90 times a week. WKYS can't get too 'liberal' because they will start to erode sister station, Majic, but WPGC could dig a little deeper on its throwback library.
The playlist is ...blah and they do seem to be stuck on the same few throwbacks. Still the numbers look ok so I guess they will continue this way cause its working. It is great to hear them do a little gogo on Sunday nights though.
KYS on the other hand is running the mixshows...strong.
KYS on the other hand is running the mixshows...strong.
The fact that you all went from September all they way up until almost December not having this topic discussed to me shows that PD Jason Kidd is doing his job well. WPGC was a topic of debate on this message board almost daily now its not that way. IMO their is no comparison between the Micheal Saunders WPGC and the Jason Kidd WPGC playlist or sound or air talent wise a year ago they were 14th (6plus ratings) now they are actually tied for 6th place. They are also usually number #2 in the 18-34 ratings most of the time. Some black people from the DMV not many are upset on twitter about how WPGC now sounds calling it white radio etc. so again he is doing his job. The ratings are up in all demos he is not perfect but IMO has turned into the PD that the station needed 3 years ago. Peter Parker could use a couple of more features and the mix could go longer from 8 pm to 9 pm but that is minor stuff. The station is being programming between 995 and WKYS his focus is not on just beating WKYS since WKYS does not get great ratings in any demo except 18-34 where as 995 get great ratings in all demos. Also WKYS has appeared to stop mixing at 9 pm during the week they still mix GO-GO from 9:30pm to 10pm however. So the ratings are a TON better in all demos playlist and mixshows are minor stuff compared to overall job performance look for him to stay in the WPGC PD chair for a while.
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