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Format Change Question

Why can't a station ever have their website ready to go when a format change hits? It seems the site is always a link to listen online and a banner that says "coming soon".

You've spent the money to hire talent and (I hope) research the product.

Where is the site?
 
I would venture to guess that for the demographics of said station that it was NOT a high priority to have it in place. That is if you are refering to the "New KQK".

Now had the station gone with a younger demographic, then I could see where you would want to have a website up and running.

Plus, having been through a few format changes - the real decision as to what it's being switched to may not be known until the plug is pulled. Case in point - when 96X was axed - I was the only employee left, and they had 2 choices as to what formats were going in - the oldies which did OR country. They had hard-drives, liners and sweepers for both - and the decision was made just hours before the transition.
 
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