We are still talking about 25-54 shares under or around a 5, which means that at any given time 95% of listeners are not at 104.3. It's share is wobbling within the normal margin of error range.Somewhat of an exaggeration.
Q 104.3 was #2 in the current ratings for New York. Its share has been rising over the past few months.
Also look at their cume: while the share averages in the sixes, the cume is much lower. For example, CBS-FM which has a 30% share disadvantage has roughly a 35% cume advantage.
Again, being #1 where about 95% of the 25-54 demos are not listening is not "huge". Q 104.3 tends to have a lower 25-54 than its 12+, and it leans old.The Q was #3 in M/S/U, and #6 on Long Island (the #1 slot there was occupied by WBAB).
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