> > This Hot FM Talk thing has run it's course. I doubt these
> > post-Stern stations wil do much. FM Talk in the Triad
> simply
> > doesn't have a big enough audience to support 1
> > station...much less 2. A Spanish format makes PERFECT
> > sense...I dunno if 94.5 is the best candidate for a flip.
> > They seem to be trending up and up and up. But whoever
> DOES
> > pull the trigger will make a boatload of $$$$$.
I think that an FM in both areas (Triad-Charlotte)it just make sense. With the hispanic population in both areas I agree, it will make a lot of bucks
> I think ZTK should flip to Spanish - the Spanish AM's are
> much more fun and entertaining to listen to than any of the
> FM guys here. The only people I've ever known who listen to
> WZTK in its current form are your occasional middle and
> upper management types, and suburbanites for the smooth jazz
> on the weekends.
The issue in this area will be what kind of Spanish format to follow. (Regional Mexican, as the two am's currently broadcasting, Romantic Pop just like Viva in Atlanta (big success) or as Mega in Houston which is a Spanglish version of Urban).
http://mega101houston.com/main.html