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Format Changes

So, anybody want to guess who will change formats at the first of the year? How 'bout a discussion of the "Bone Head Move of the Year" by a Triad radio station?
 
How about a discussion of the most boring FM morning shows? I nominate 98.3 WIST. They break every 15 minutes and each break is practically the same as the one before. Jock reads liner, gives time & temp, PSA, traffic and spots. Do they ever do an aircheck? Very boring morning show and a waste of money to be "live". No personality whatsoever!
 
> How 'bout a discussion of the "Bone Head
> Move of the Year" by a Triad radio station?
>

Hitz 94 adding all those AC currents in. Doesn't flow well with the 80s in there, IMO. They should have stuck with the 'Hitz' monicker and gone CHR/pop, take on 107.5. Just my $0.02.
 
How about 94.5 the Beat and KZL both having gay-sounding white boys attempting to be semi-urban and hip. I still like 94.5 flipping to FM talk at some point, maybe in '06. I can't think of any other format flips except 'ZTK, if they can't get thing off the ground. Maybe they could od spanish like their sister station in Raleigh.
 
Take a look at pop culture today... ALL the kids are trying to look and sound like hip hop guys. Why would CC flip the Beat to FM talk when ZTK can't get off the floor???



> How about 94.5 the Beat and KZL both having gay-sounding
> white boys attempting to be semi-urban and hip. I still
> like 94.5 flipping to FM talk at some point, maybe in '06.
> I can't think of any other format flips except 'ZTK, if they
> can't get thing off the ground. Maybe they could od spanish
> like their sister station in Raleigh.
>
 
> Take a look at pop culture today... ALL the kids are trying
> to look and sound like hip hop guys. Why would CC flip the
> Beat to FM talk when ZTK can't get off the floor???
>
>
>
> > How about 94.5 the Beat and KZL both having gay-sounding
> > white boys attempting to be semi-urban and hip. I still
> > like 94.5 flipping to FM talk at some point, maybe in '06.
>
> > I can't think of any other format flips except 'ZTK, if
> they
> > can't get thing off the ground. Maybe they could od
> spanish
> > like their sister station in Raleigh.
> >
> I'm new to the board, moved from Greensboro not long ago. I could see 94.5 flipping to hispanic before talk. I also think ztk will stay news talk.
 
This Hot FM Talk thing has run it's course. I doubt these post-Stern stations wil do much. FM Talk in the Triad simply doesn't have a big enough audience to support 1 station...much less 2. A Spanish format makes PERFECT sense...I dunno if 94.5 is the best candidate for a flip. They seem to be trending up and up and up. But whoever DOES pull the trigger will make a boatload of $$$$$.




> > I'm new to the board, moved from Greensboro not long ago.
> I could see 94.5 flipping to hispanic before talk. I also
> think ztk will stay news talk.
>
 
> This Hot FM Talk thing has run it's course. I doubt these
> post-Stern stations wil do much. FM Talk in the Triad simply
> doesn't have a big enough audience to support 1
> station...much less 2. A Spanish format makes PERFECT
> sense...I dunno if 94.5 is the best candidate for a flip.
> They seem to be trending up and up and up. But whoever DOES
> pull the trigger will make a boatload of $$$$$.
>
>
>
>
> > > I'm new to the board, moved from Greensboro not long
> ago.
> > I could see 94.5 flipping to hispanic before talk. I also
>
> > think ztk will stay news talk.
> >
>


I think ZTK should flip to Spanish - the Spanish AM's are much more fun and entertaining to listen to than any of the FM guys here. The only people I've ever known who listen to WZTK in its current form are your occasional middle and upper management types, and suburbanites for the smooth jazz on the weekends.

What this market really needs is something that hasn't been done before. Spanish would be a great choice. Personally, what I'd like to see is a format sort of like the Fred channel on XM, mixed with some indie/underground currents, and lots of locality & (genuine) personality. Sort of a return to freeform FM. Unfortunately, it wouldn't happen here, since this market is sooooo hit-based and such a format would not be cheap.
 
> > This Hot FM Talk thing has run it's course. I doubt these
> > post-Stern stations wil do much. FM Talk in the Triad
> simply
> > doesn't have a big enough audience to support 1
> > station...much less 2. A Spanish format makes PERFECT
> > sense...I dunno if 94.5 is the best candidate for a flip.
> > They seem to be trending up and up and up. But whoever
> DOES
> > pull the trigger will make a boatload of $$$$$.


I think that an FM in both areas (Triad-Charlotte)it just make sense. With the hispanic population in both areas I agree, it will make a lot of bucks



> I think ZTK should flip to Spanish - the Spanish AM's are
> much more fun and entertaining to listen to than any of the
> FM guys here. The only people I've ever known who listen to
> WZTK in its current form are your occasional middle and
> upper management types, and suburbanites for the smooth jazz
> on the weekends.


The issue in this area will be what kind of Spanish format to follow. (Regional Mexican, as the two am's currently broadcasting, Romantic Pop just like Viva in Atlanta (big success) or as Mega in Houston which is a Spanglish version of Urban).

http://mega101houston.com/main.html
 
This market wouldn't be able to support an eclectic station. The Triad is a nice place to raise a family and such...but it has no REAL identifying traits. You have over a million people here...but they are all strip mall, chain restaurant loving, suburban living followers.




>
> I think ZTK should flip to Spanish - the Spanish AM's are
> much more fun and entertaining to listen to than any of the
> FM guys here. The only people I've ever known who listen to
> WZTK in its current form are your occasional middle and
> upper management types, and suburbanites for the smooth jazz
> on the weekends.
>
> What this market really needs is something that hasn't been
> done before. Spanish would be a great choice. Personally,
> what I'd like to see is a format sort of like the Fred
> channel on XM, mixed with some indie/underground currents,
> and lots of locality & (genuine) personality. Sort of a
> return to freeform FM. Unfortunately, it wouldn't happen
> here, since this market is sooooo hit-based and such a
> format would not be cheap.
>
 
I mentioned this on the Charlotte board with mixed reviews.

My darkhorse bets would be Chear Channel taking either 105.7 or 106.5 Spanish since they both cover the Charlotte and Triad markets very well. Clear Channel has been making stations in other markets Spanish at a very fast pace over the last couple of years. Those have included some 'heritage' stations that nobody ever thought would change over. 105.7 and 106.5 both fit that profile.

As for filling a format gap, 98.3 should flip over pending the outcome of the current classic country run.

Just my opinion...
 
> This market wouldn't be able to support an eclectic station.
> The Triad is a nice place to raise a family and such...but
> it has no REAL identifying traits. You have over a million
> people here...but they are all strip mall, chain restaurant
> loving, suburban living followers.
>
>

Exactly. Which is why everything here is so hit-based and comfortably familiar. Even the NCE guys have trended to the whole comfortable radio deal (dropping student run stuff, adding NPR programming, WFDD dropping music during most dayparts and going all talk). Hitz 94, when it first came on, was something quite new for the area...a station with *actual* personality, a station that hosted events, a station that played a good amount of alt music mixed in with the mainstream. But now they've been assimilated.

I mean, even Simon, which I will admit has blindsided me a few times with songs that I haven't heard in literally a decade or more, still sticks with the familiar, comfortable old songs that most everybody likes. They talk the talk about playing everything, but they don't walk the walk.

/rant off

As to which spanish format to use - not that my opinion actually matters, being a 20-something caucasian college student, but I've always been partial to either a tropical format or the one like the spanish station in Raleigh (don't know what it's called).

>
>
> >
> > I think ZTK should flip to Spanish - the Spanish AM's are
> > much more fun and entertaining to listen to than any of
> the
> > FM guys here. The only people I've ever known who listen
> to
> > WZTK in its current form are your occasional middle and
> > upper management types, and suburbanites for the smooth
> jazz
> > on the weekends.
> >
> > What this market really needs is something that hasn't
> been
> > done before. Spanish would be a great choice.
> Personally,
> > what I'd like to see is a format sort of like the Fred
> > channel on XM, mixed with some indie/underground currents,
>
> > and lots of locality & (genuine) personality. Sort of a
>
> > return to freeform FM. Unfortunately, it wouldn't happen
> > here, since this market is sooooo hit-based and such a
> > format would not be cheap.
> >
>
 
La Ley in Raleigh is, technically, Regional Mexican. However, the R&R Arbs. call it Spanish CHR. Regional Mexican is the 'standard' in mostly Mexican/Mexican-American areas (like NC). In Florida (heavy on Cuban Americans) and in New York (lots of Puerto Ricans), the Tropical and Romantica (Spanish A/C or Spanish Soft AC) is hot...and the Reggeton (Spanish Urban/Hip-Hop Sound) is growing. With Ley not being really listenable in the Triad, I would think a more Mexican-leaning sound would be mosty feasable.

> > This market wouldn't be able to support an eclectic
> station.
> > The Triad is a nice place to raise a family and such...but
>
> > it has no REAL identifying traits. You have over a
> million
> > people here...but they are all strip mall, chain
> restaurant
> > loving, suburban living followers.
> >
> >
>
> Exactly. Which is why everything here is so hit-based and
> comfortably familiar. Even the NCE guys have trended to the
> whole comfortable radio deal (dropping student run stuff,
> adding NPR programming, WFDD dropping music during most
> dayparts and going all talk). Hitz 94, when it first came
> on, was something quite new for the area...a station with
> *actual* personality, a station that hosted events, a
> station that played a good amount of alt music mixed in with
> the mainstream. But now they've been assimilated.
>
> I mean, even Simon, which I will admit has blindsided me a
> few times with songs that I haven't heard in literally a
> decade or more, still sticks with the familiar, comfortable
> old songs that most everybody likes. They talk the talk
> about playing everything, but they don't walk the walk.
>
> /rant off
>
> As to which spanish format to use - not that my opinion
> actually matters, being a 20-something caucasian college
> student, but I've always been partial to either a tropical
> format or the one like the spanish station in Raleigh (don't
> know what it's called).
>
> >
> >
> > >
> > > I think ZTK should flip to Spanish - the Spanish AM's
> are
> > > much more fun and entertaining to listen to than any of
> > the
> > > FM guys here. The only people I've ever known who
> listen
> > to
> > > WZTK in its current form are your occasional middle and
> > > upper management types, and suburbanites for the smooth
> > jazz
> > > on the weekends.
> > >
> > > What this market really needs is something that hasn't
> > been
> > > done before. Spanish would be a great choice.
> > Personally,
> > > what I'd like to see is a format sort of like the Fred
> > > channel on XM, mixed with some indie/underground
> currents,
> >
> > > and lots of locality & (genuine) personality. Sort of
> a
> >
> > > return to freeform FM. Unfortunately, it wouldn't
> happen
> > > here, since this market is sooooo hit-based and such a
> > > format would not be cheap.
> > >
> >
>
 
>>Why would CC flip the Beat to FM talk when ZTK can't get off the floor???<<



Well, for one thing, since 94.5 is CC, they could give notice to 'SJS and have Rush on their air in 60 days (Rush's distributor "Premier" is owned by CC). They would have their pick of all Premier programming as well. But, you are right that ZTK can't get off the ground. If the fall and spring books don't have them at least up to a "3" 12+, I would look for ZTK to flip to Spanish. Could be huge.
 
I belive the notice in Rush's contract is 90 days. Of course, Premiere has to consider revenue and reaction of other stations in the company - and their other programs. SJS pays a considerable amount of money for Rush - CC stations pay half the regular rate. CBS Radop has several major market stations with Rush and OTHER Premiere programs and while they wouldn't likely dump Rush, they wield a great deal of pressure. CBS Radio will do a lot to protect the billing that WSJS provides!

I've wondered for years why CC Greensboro didn't try talk - Premiere has lots of good shows in all dayparts. - and don't forget their connections with Air America in a number of markets.

ZTK tried to get Rush and Hannity, but failed because of the Infinity relationships with Premiere and ABC.

ZTK's problems can be summed up in a couple of points:

1- Location - they can't decide if they want to be Raleigh or Greensboro/ Pick one!

2- Sales - they were not very successful in putting together a quality sales staff - no one from Greensboro or Winston-Salem wanted to drive to Burlington. The wasted a lot of time going after WSJS advertisrs instead caling on new business in Greensboro that is unserved.

4- Promotion - lots of on billboards and some TV - but they have never focused on the right target audience. Analisys of the ratings show the bulk of their cume comes from other FM stations and not the AM talkers.

Bottom line - it takes time to establish any format - but news-talk is particularly hard to establish and grow - but it can be done. <P ID="edit"><FONT class="small">Edited by Talker on 12/30/05 01:59 PM.</FONT></P>
 
>
> Bottom line - it takes time to establish any format - but
> news-talk is particularly hard to establish and grow - but
> it can be done.
>

It's also an EXPENSIVE format to put on the air and to grow. Check out the players -- seen any $$'s being thrown around? Any outdoor, any TV? It would have no audience without that.

Besides -- someone needs to put on a REAL rock station -- not just the same 400 old songs. Play the old good stuff -- and some new music, that's good rock -- not pop junk. 94.5 did when it was WXRA..
 
> >
> > Bottom line - it takes time to establish any format - but
> > news-talk is particularly hard to establish and grow - but
>
> > it can be done.
> >
>
> It's also an EXPENSIVE format to put on the air and to grow.
> Check out the players -- seen any $$'s being thrown around?
> Any outdoor, any TV? It would have no audience without
> that.
>
> Besides -- someone needs to put on a REAL rock station --
> not just the same 400 old songs. Play the old good stuff --
> and some new music, that's good rock -- not pop junk. 94.5
> did when it was WXRA..




To do Talk correctly....you WILL sink cash into it. It's not a "plug in and play" format. As for WXRA...great station..good numbers...couldn't sell it in this market. I doubt that's changed. The same people that bitch and moan about "nothing good ever coming to Greensboro/Winston"...are the same people that won't pay 5 whole dollars to see an original local band....Much less drive past Kernersville in either direction to do it....or NOT do it.
>
 
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